The Agile Brand with Greg Kihlström®

We are presenting our 2nd annual Black Friday special episode, where we focus on an aspect of retail, looking back on the current year, as well as to what retailers should be keeping in mind for next year.

With the prevalence of online shopping and growing ecommerce providers, brick-and-mortar retailers require business intelligence tools dedicated to in-store analytics to stay competitive in an omnichannel world.

Today we’re going to talk about real-time data and AI for in-store retail operations.

To help me discuss this topic, I’d like to welcome Joe Shasteen, Global Manager, Advanced Analytics at RetailNext.

RESOURCES

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The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

SYNOPSIS

Real-time data analytics can empower employees to make better decisions and meet customer needs by providing a clear understanding of their preferences and behaviors. This enables retailers to adjust strategies and approach to deliver a personalized and tailored experience for each customer.

For instance, when a store experiences a high influx of customers, real-time data analytics can alert employees to crowded areas, allowing them to allocate additional staff members to manage queues and provide assistance. This ensures that customers do not have to wait for extended periods and receive prompt service.

While we mostly talk about marketing and the customer experience on this show, as we all likely know, employees and the employee experience directly affect customers, so today we’re going to talk about salary transparency and key ways business leaders can successfully take a more modern approach to HR and navigate pay transparency within their organization.

To help me discuss this topic, I’d like to welcome Sydney Artt, Director of People at Anaconda.

Resources

Anaconda website: https://www.anaconda.com

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow.

Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where human creativity and innovation work seamlessly with artificial intelligence.

To help me discuss this topic, I’d like to welcome Don Schuerman, CTO & VP of Product Strategy & Marketing at Pega.

Resources

Pega website: https://www.pega.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

According to Gainsight’s 2022 Customer Success Index, companies that reported the highest net revenue retention rates (NRR) also reported investing 10% of their revenue in their customer success and customer success operations (or CS Ops) teams - which translates to the fact that investing in customer success increases both revenue and overall value of the business.

Today we’re going to talk about Customer Success Operations and the role it plays in the current success and future growth of companies.

To help me discuss this topic, I’d like to welcome Scott Salkin, SVP and GM, Gainsight Essentials at Gainsight.

RESOURCES

Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Learn more about your ad choices. Visit megaphone.fm/adchoices

The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization.

Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them.

To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Learn more about your ad choices. Visit megaphone.fm/adchoices