#287: CDPs and the Organization of the Future with Heidi Bullock, CMO at Tealium
10/14/22 • 31 min
Today we’re going to talk about the role of customer data and CDPs in the organization of the future.
Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world.
To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium.
RESOURCES
Tealium’s “The Organization of the Future” report: https://tealium.com/resource/whitepaper/organization-of-the-future-2022/
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Learn more about your ad choices. Visit megaphone.fm/adchoices
Today we’re going to talk about the role of customer data and CDPs in the organization of the future.
Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world.
To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium.
RESOURCES
Tealium’s “The Organization of the Future” report: https://tealium.com/resource/whitepaper/organization-of-the-future-2022/
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
#286: Real customer engagement with tangible results, with Mark Smith, CSG
Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded messages on email, text, voice, mobile push notifications, and more. And more is not necessarily better.
Today we’re going to talk about breaking through the notification noise to drive real customer engagement with tangible results.
To help me discuss this topic, I’d like to welcome Mark Smith, Vice President, Digital Engagement Solutions at CSG, and former President of Kitewheel.
RESOURCES
Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
#288: Evaluating Digital Partners with Scott Liewehr, CEO of Digital Clarity Group
Today we’re going to talk about how brands should evaluate and assess digital partners to help them accomplish their strategic, marketing, and technology goals.
To help me discuss this topic, I’d like to welcome Scott Liewehr, CEO of Digital Clarity Group.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Learn more about your ad choices. Visit megaphone.fm/adchoices
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