The Agents of Change Digital Marketing Podcast - Content marketing is about creation, curation, & channels - Rich Brooks

Content marketing is about creation, curation, & channels - Rich Brooks

10/01/20 • 26 min

The Agents of Change Digital Marketing Podcast

This week we've got a two-fer for you. I've got John Paglio from flyte talking about SCHEMA: what it is, why you need it, and how to implement it on your site.

Previous Episode

YouTube Ads vs. Facebook Ads: Which Works Better for You? – Aleric Heck

We’ve all seen business ads pop up in our Facebook feed every day, and you’ve probably scrolled right past a majority of them. But what about leveraging YouTube to advertise your business, products and services? Aleric Heck of AdOutreach has done just that, helping innumerable business reach over 8 figures in sales using the YouTube ads platform.

Next Episode

The Latest Changes in Local SEO - 2020 - Derren Shaw

Every business wants to rank high with Google, that’s a no brainer. But what are the top ranking factors that really matter, that will help to get you the top spots? Aside from the obvious things like links, mobile-friendliness and page speed, what are some other factors that rank most for SEO, and pass the ever-changing Google algorithm test?

Darren Shaw, Whitespark founder and local search guru, advises you to start with claiming and optimizing your Google My Business profile. Invest your time here and worry less about citations. These days it’s more about conversion optimization than it is about ranking optimization. And never underestimate the power of reviews.