The Agents of Change Digital Marketing Podcast

Like many things in the business world, Search Engine Optimization (SEO) has changed dramatically since the early days, and continues to do so. Thanks to things like Google constantly tweaking their algorithms, marketers and content creators need to be crafty and smart with their SEO strategies.

Gone are the days of just using your keyword phrases as many times as you could in your post or buying tons of backlinks to point back to your site. These days businesses need to take a more holistic approach to how they’re distributing the content. And that means carefully utilizing other social platforms, reputation management, quality backlinks, as well as strategic outreach opportunities.

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The significance of inbound marketing is undeniable. Consumers are smarter, savvier, know what they want and have innumerable resources to get it. So it’s our goal as business owners to be wherever our potential customers are looking for us.

Pay per click advertising has a proven track record as an effective strategy for inbound marketing. It’s fast, nimble, far reaching and makes managing and tracking your efforts simple. If you find that your SEO efforts are not quite where you’d like them to be, pay per click is a fantastic complement to this, as well as providing a nice boost to your other marketing efforts.

Leslie Lewis knows a thing or two about managing successful marketing campaigns. She leads her agency’s efforts in all online marketing, overseeing campaign management and strategy for search, social and mobile media buys.

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Whether you’re writing blog posts, scripts for videos, or preparing podcasts, Ann Handley’s tips will have you creating more valuable content for your audience, attracting more traffic, and generating more leads at your site.

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As marketers, we all wish we had that magic crystal ball that could tell us exactly what out clients want. Well, there is a way we can put ourselves in our customer’s shoes by zeroing in on their emotional needs. Because the truth is, most people buy based on emotion over logic.

Today’s guest, Wes McDowell, helps small businesses do exactly that by incorporating psychology into their websites. Find out how using certain wording can encourage a sale to go one way versus another, and how honing in on a few areas can really make all the difference.