Agents of Change Mailbag Episode
09/20/17 • 26 min
A few weeks ago, leading up to the Agents of Change Digital Marketing Conference, I did a "Twitter Chat" with the help of my friend Madalyn Sklar, as well as a number of other digital marketing experts.
We answered 12 digital marketing questions and had a rollicking good time!
However, you can only give so much nuance in 140 characters or less, so I decided to take a few of my favorite questions and turn them into a Twitter-style mailbag episode!
A few weeks ago, leading up to the Agents of Change Digital Marketing Conference, I did a "Twitter Chat" with the help of my friend Madalyn Sklar, as well as a number of other digital marketing experts.
We answered 12 digital marketing questions and had a rollicking good time!
However, you can only give so much nuance in 140 characters or less, so I decided to take a few of my favorite questions and turn them into a Twitter-style mailbag episode!
Previous Episode
Facebook Ads for Brick and Mortar Businesses - Rick Mulready
More than 2 billion people use Facebook daily, which makes is a no brainer as far as an advertising platform is concerned. Not only that, they collect so much data for its users that they share with advertisers to help them target their audience in even the most granular ways.
But you can’t just throw up any ad on Facebook and expect the business to roll in, it takes a little finesse and testing to reach the right target audience that’s going to reward you with leads and sales. You need to choose the right objective for your campaign, as well as choose the ad set level, before you even go ahead and create that perfect ad.
Next Episode
How to Build Trust Online and In Real Life - Jessika Phillips
How do you get clients to know, like and trust you, and even send referrals your way? You build a relationship with them. When you gain loyalty through meaningful relationships, you reap the benefits of long term business - and more importantly - referrals which can keep your business thriving for years to come.
By devising a relationship marketing system for your business, you are showing your clients that you appreciate them. You achieve that by capturing their attention, articulating your message, continuing to build the relationships out, and providing exceptional customer service.
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