What the US Brand Survey Revealed About the Affiliate Industry

11/14/24 • 32 min

In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey.
They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. The conversation also touches on the focus on profitability, program maturity, and the strategic use of subnetworks.
Key segments of this podcast and where you can tune in to go direct:
[04:12] The Significance of Agency Involvement
[21:10] Future Predictions for Performance Marketing
[24:17] Good Things Take Time – Top Tips to Take Away
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“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

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Send me a text with your questions

Previous Episode

How To Gain Traction With Content Creators in Your Affiliate Program

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms.
Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in content creation, and the evolving landscape of affiliate marketing. He emphasizes the need for personalized outreach from brands, the role of AI in content generation, and the significance of building genuine relationships in the industry. Joe also discusses emerging trends in social commerce and the balance between short-form and long-form content.
Key segments of this podcast and where you can tune in to go direct:
[03:34] The Rise of Faceless Content Creation
[12:25] Building Authentic Relationships with Brands
[27:10] Trends in Content Marketing and Social Commerce
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

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Next Episode

Season In Review: Key Takeaways From This Season’s Guests

The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The conversation covers essential topics such as: SEO strategies, branding, community marketing, the impact of regulations, and the transformative potential of blockchain technology in affiliate marketing. Each guest shares valuable lessons and actionable insights that can help practitioners navigate the evolving landscape of affiliate marketing.
Listen to find out more about:

Why authenticity is key for influencers to engage their audience.
How lead generation requires clear objectives and transparency
Blockchain technology – offers instant payouts for affiliates.

Key segments of this podcast and where you can tune in to go direct:
[00:00] Season 18 Overview and Highlights
[04:42] Crypto and iGaming Intersection
[28:04] US Brand Survey Insights with Tricia Meyer
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!

Send me a text with your questions