The Affiliate Marketing Podcast

Join us once again for this wee's Affiliate Marketing podcast! I was joined by someone I know very well, AffiliateINSIDERS head of agency services, Leanna Klyne. There is literally nobody I know more qualified than Leanna to be a part of today’s podcast where we discuss what we (as an agency) have learned this season about the finer nuances of affiliate marketing around the world.

Leanna has worked with me at AffiliateINSIDER for almost 3 years now, however, prior to joining us she had a brilliant career in the finance industry managing a global affiliate program that grew exponentially over an 8 year period to multiple countries around the world.
This can be backed by some of her incredible achievements such as being shortlisted for the Women in Gaming Awards – Affiliate Manager of the Year in 2014 after being nominated and voted on by industry peers at the IGB Affiliate Awards too. She further reinforced branding on websites and marketing campaigns while also adhering to rules and regulations in different countries as the programs she worked on continued to grow.

Listen to find out more about:

• How affiliate marketing is evolving across the globe
• Leanna’s favourite discussion points across the series
• Importance of networks for Affiliate Marketing

[05:00] - Lee-Ann discuss the importance of quick payments during your program

[06:30] - Listen to hear Leanna’s thoughts about localisation in Canada

[19:00] - Both Lee-Ann and Leanna discuss what tools are crucial when trying to expand your brand

[25:00] - Listen to find out what are the key things that drive success in affiliate marketing

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“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

Subscribe to our podcast HERE!

Send me a text with your questions

After kicking off season 8 with a bang last week, we knew we had to keep up the standards. On this week’s episode of the affiliate marketing podcast, we have another amazing guest in Nic Yates, Head of Global Affiliate Partnerships, Silverbean. Nic has been in the affiliate and partnership marketing space since 2013. His role as head of global affiliate partnerships positions him as an ally to today’s extremely busy and ROI-targeted multi-channel marketing manager by raising awareness of affiliate marketing as an untapped growth opportunity for ecommerce brands across the partnership economy. Who better to discuss managing talent in a growing industry?

As well as being a well-rounded digital marketing strategist, Nic always has one eye on the future of the channel supporting clients and Silverbean to grow within the partnership ecosystem. He launched and manages the Silverbean Open Brand to Brand Network, which has facilitated over 300 introductions between brands looking to partner with like-minded businesses. Nic also launched the Global Affiliate and Partner Marketing Mentor programme across EMEA, APAC and North America. His strategic view has supported Silverbean to expand globally, supporting the likes of Ralph Lauren, Virgin Australia, Revolut, John Lewis & Partners and many more.

Listen to hear more about:

• Nic’s background and what he has offered the affiliate world
• The key skills you need to portray to become a success within this industry
• The challenges that all affiliate businesses will face

[02:10] - Nic discusses his successful mentoring programming

[06:00] - Listen to hear why it is crucial to retain successful employees

[18:00] - listen to find out about brand 2 brand partnerships

[27:00] - Lee-Ann discusses what you should do to manage talent in a growing

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

Subscribe to our podcast HERE!

Send me a text with your questions

We return with a look back at Day 2 of this year’s AMPLIFY Summit, which was brought to you by Affiverse. In this week’s episode, Lee-Ann shares insights from expert panels on topics such as: Future-proofing affiliate programs in the iGaming sector, fraud and compliance in affiliate programs, and incrementality and tracking for sustainable growth. We hope that you enjoy listening to these valuable insights and be sure to get your Early Bird ticket booked now for our London event – ELEVATE 2024. Here’s to continuing to empower our industry with the educational insights we all need...

Topics covered in this panel were that there are many different types of fraud. Including human fraud forms hired to fill out stolen information, cashback and voucher codes fraud and, believe it or not, bots that play games up to a certain level to avoid being spotted in fraud assessment tools. Not to mention the importance of building relationships with partners, networks and affiliates as a program fraud prevention measure.

Listen to find out more about:

• The explosion of influencer marketing
• Future-proofing Affiliate Programs in the iGaming sector
• How to grow, improve, and replicate successes in our affiliate programs

Key segments of this podcast and where you can tune in to go direct:
[04:05] Future-proofing your affiliate strategy
[09:50] Fraud and Compliance
[18:42] Incrementally and Tracking - Building sustainable growth

ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.

GET YOUR EARLY BIRD TICKET

Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event!

Tickets to this two-day conference at Park Plaza Westminster Bridge, include:

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Match making meetups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and trainin

Send me a text with your questions