Unlocking Potential: The Impact of Removing Cashflow Friction in Affiliate Marketing
08/22/24 • 36 min
In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improving cashflow and enabling businesses to grow.
Listen to find out more about:
- Revving.io's technology and platform provide visibility and access to capital, allowing businesses to innovate and transform their operations.
- Why faster payments can lead to better planning, resource allocation, and ROI for affiliates.
- Affiliates and brands should consider the impact of working capital
Key segments of this podcast and where you can tune in to go direct:
[07:00] The impact of delayed payments and extended payment terms
[23:50] Transforming Affiliate payments and enabling innovation
[28:30] Taking Action: Considering operational financing and contacting Revving.io
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
- Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
- Access to specific Masterclasses helping you level up your performance and skills development
- Lunch and Refreshments FREE on both days
- Networking and Exhibitor Area
- Matchmaking meet-ups
- A Social Networking party
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improving cashflow and enabling businesses to grow.
Listen to find out more about:
- Revving.io's technology and platform provide visibility and access to capital, allowing businesses to innovate and transform their operations.
- Why faster payments can lead to better planning, resource allocation, and ROI for affiliates.
- Affiliates and brands should consider the impact of working capital
Key segments of this podcast and where you can tune in to go direct:
[07:00] The impact of delayed payments and extended payment terms
[23:50] Transforming Affiliate payments and enabling innovation
[28:30] Taking Action: Considering operational financing and contacting Revving.io
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
- Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
- Access to specific Masterclasses helping you level up your performance and skills development
- Lunch and Refreshments FREE on both days
- Networking and Exhibitor Area
- Matchmaking meet-ups
- A Social Networking party
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Previous Episode
Harnessing New Partnerships: The Power of Program Segmentation
This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building.
Visit the PXA Academy for lots of resources relating to partner segmentation – simply click here.
Listen to find out more about:
- Focus on finding the five that bring results
- Scaling affiliate programs: Challenges and tips
- Strategic approaches to affiliate recruitment
Key segments of this podcast and where you can tune in to go direct:
[08:05] Importance of Program Segmentation
[11:44] Challenges and Tips for Scaling Programs
[29:26] Scoping Partners
Download the Affiliate Marketing Podcast Kit
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
- Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
- Access to specific Masterclasses helping you level up your performance and skills development
- Lunch and Refreshments FREE on both days
- Networking and Exhibitor Area
- Matchmaking meet-ups
- A Social Networking party
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Next Episode
Leveraging Customer Advocacy For Stronger Partnership Growth
In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.
Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.
Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the recommendations of their friends. Will also emphasizes the blurring lines between consumers, influencers, and affiliates, and the need for innovative consumer experiences in the affiliate space.
Listen to find out more about:
- How B2B SaaS companies can also benefit from advocacy programs
- Advocacy programs can serve as a farm team for other partnership channels, as advocates can be promoted to influencers or affiliates.
- The importance to have buy-in from the team and commit to the program for at least a year.
Key segments of this podcast and where you can tune in to go direct:
[10:45] Building an Advocacy Program: Benefits and best practices
[23:21] From Advocates to Influencers: The Farm Team of Partnerships
[24:58] The future of Affiliate Marketing?
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
- Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
- Access to specific Masterclasses helping you level up your performance and skills development
- Lunch and Refreshments FREE on both days
- Networking and Exhibitor Area
- Matchmaking meet-ups
- A Social Networking party
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
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