VComission - Parul Bhargava (Asia)

10/28/21 • 26 min

It’s time for another episode of Season 5 of the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Parul Tarang Bhargava to discuss the Indian and Asian affiliate market. Lee-Ann previously spoke on the Indian market at the India Affiliate Summit hosted by IAMAI.

Parul is currently the CEO of vCommission and is one of the most refined women entrepreneurs in the field of performance marketing in the country. Parul has so far successfully grown the routes of vCommission to newer horizons to become India’s leading global affiliate network.

Listen to hear more about:

How vCommision was started as a homegrown network and has grown over the years in India.
How brands can grow in India by starting small.
How brands can futureproof their affiliate marketing strategies.

[05:30] Parul discusses some of the clients that she works with and sets the scene for the podcast.

[10:00] Listen to hear Lee-Ann’s thoughts on working with influencers and ambassadors, rather than focusing on websites.

[13:35] Parul offers some of her best tips for brands who are thinking about entering this space.

[20:00] Listen to hear about how you can grow your affiliate program in India by starting small and building your way.

Rate, Review & Subscribe on Apple Podcasts

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

Subscribe to our podcast HERE!

Listen to hear more about:

How vCommision was started as a homegrown network and has grown over the years in India.
How brands can grow in India by starting small.
How brands can futureproof their affiliate marketing strategies.

[05:30] Parul discusses some of the clients that she works with and sets the scene for the podcast.

[10:00] Listen to hear Lee-Ann’s thoughts on working with influencers and ambassadors, rather than focusing on websites.

[13:35] Parul offers some of her best tips for brands who are thinking about entering this space.

[20:00] Listen to hear about how you can grow your affiliate program in India by starting small and building your way.

Rate, Review & Subscribe on Apple Podcasts

Subscribe to our podcast HERE!

Previous Episode

CJ.com - Linda O Connell (UK &EU)

We are back again this week with another episode great episode of Season 5 of the Affiliate Marketing Podcast. In this week’s episode Lee-Ann is joined by Linda O’Connell, Senior Vice President of the UK and Ireland for CJ Affiliate, to talk about affiliate marketing around the world.

Linda O’Connell is an experienced online marketing professional with over 20 years of digital and affiliate marketing experience. Linda began her career in the industry back in 1999, and since then she had gone on to hold various positions in the digital media and direct marketing industry, beginning her first role at CJ Affiliate in 2005. As CJ Affiliate's Vice President Client Development UK, Linda is responsible for managing a team of experts that are responsible for the growth of some of the UK’s largest affiliate programs. To find out more about CJ Affiliate visit their website at https://www.cj.com/en-gb/.

Listen to hear more about:

How CJ Affiliate can help businesses to achieve intelligent, scalable, and sustainable growth.
How affiliate marketing has developed across Europe over the past number of decades.
The myths that circulate the affiliate marketing industry and its channels.

Rate, Review & Subscribe on Apple Podcasts

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

We will be adding new episodes as we continue our 5TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

Subscribe to our podcast HERE!

Send me a text with your questions

Next Episode

Taking Your Affiliate Program Global – Everflow

We’re back with another episode of The Affiliate Marketing Podcast! Season 5 is just getting started and we’ve already had some amazing guests. This week, Lee-Ann is joined by Zach Measures, Commercial Director EMEA of Everflow.io.

Zach has built many teams from scratch and has a formidable track record in delivering millions of dollars in revenue. Everflow.io is an analytics and affiliate marketing SAAS built on the Google Cloud Platform utilising Big Query and ElasticSearch within their product stack to provide Digital Marketers with an unrivalled suite of tools for insight, analysis and scale.

Listen to hear more about:

How traffic platforms have changed to make it easier for users who want to engage with them.
Key trends that are happening with brands in various regions
How you can really use technology to grow your brand

[02:45] Listen to hear what Zach has to say about Everflow’s focus on automation and scale.

[09:00] Lee-Ann talks about the importance of having a great tech stack.

[19:00] Listen to hear about the key trends Zach is seeing in certain regions around the world.

[24:00] Zach talks about some of the big issues that emerging markets are facing right now.

Rate, Review & Subscribe on Apple Podcasts

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Subscribe to our podcast HERE!

Send me a text with your questions