Episode 9: Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!| Naomi Soman

06/05/24 • 38 min

Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!
In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss:
A well-ideated narrative and UVP backed by research help you:
✔️Connect Emotionally
✔️Stay Engaging and Memorable
✔️Show Differentiation:
✔️Address Customer Pain Points:
✔️Build Trust
✔️Simplify Complex Solutions
✔️Align Stakeholders
✔️Influence Long Sales Cycles
🚀 Importance of Unique Value Proposition in ABM
💬Tailored Messaging in B2B Tech: Importance of tailored messages for different decision-makers and funnel stages.
📊Data-Driven Copywriting: Significance of verifying messaging through customer interviews and testing.
💡Storytelling Structure: Crafting messaging like a story with key elements to engage users effectively.
📝Measuring Message Success: Using qualitative and quantitative metrics to gauge message effectiveness.
📢Brand Consistency: Aligning brand consistency with messaging across various marketing channels.
and more.,

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Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.
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Previous Episode

Episode 8: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter.

Join Omprash Karuppanan, the Founder of Fuego Systems, in THE ABM Way Episode.
Topic: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter.
In this episode, we dive deep into the evolving world of Account-Based Marketing with Davis Potter from Forgex. Davis shares extensive experience and insights on the nuances between Growth ABM and Enterprise ABM.

We discussed:

1. Understand the key differences between growth ABM vs. Enterprise ABM and how these frameworks can complement each other.

2. Discover the essential resources and team structure needed to successfully implement a Growth ABM strategy.

3. Managing ad budgets effectively, especially with large enterprise clients.

4. The effective Tech Stack to get started with ABM without overspending.

5. Key metrics to monitor before engaging in a sales pitch and how to track engagement effectively.

6. Strategies for scaling your ABM program, including the importance of a centralized ABM center of excellence.

7. Insights from audits into common mistakes companies make and how to avoid them.

8. Davis's vision for the future of Account-Based Marketing and how AI and signal-based marketing will play a role.

Tune in to gain actionable insights and elevate your ABM strategies to the next level!

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Next Episode

Episode 10: Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova

In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on:
Why your ABM advertising doesn't work and how to fix it!

Are display ads worth the cost?
Do Display ads still work?
How can I personalize ads in scale?
Do we need expensive ABM ad platforms?

These and many more questions,

In this episode, we discussed:

Personalization beyond just having logos and names on landing pages.
Importance of buyer journey-specific content and Personalization throughout the sales cycle.
Running one-to-many and one-to-one campaigns.
Combining programmatic ads with LinkedIn ads for better insights and efficiency.
Measuring ROI through sales velocity rather than just one metric.
The impact of ABM ads on shortening sales cycles and increasing win rates.
How to conduct a self-test to ensure alignment with sales and identify lower-hanging fruits.
Utilize first-party data to understand current engagement levels.
How to start a pilot program to test the effectiveness of ABM ads.

and much more.

Thanks for listening. What can we do to improve the show?

Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.
Join here