#9: Every Great App Starts as a Great Idea

05/10/21 • 26 min

CFO-turned-entrepreneur Erik dreams of a world in which clueless men don’t have to guess what jewelry to buy for their partner, as their beloved has already called ‘dibs’ on their preferred items. So he’s laying the groundwork to commercialize this simple but profound concept, with an app called “Dibbsi” that lets you lay claim to a bounty of consumer goods. As Marc counsels him, though, the first step is figuring out what the market’s appetite truly is for solving this problem.

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#8: The Business of Being Unemployed

Adriel had put the plans for his business - Riveter, which provides networking and services for the unemployed - in place before COVID hit. And then HE lost his job, enabling him to focus on his vision full time. Now he finds himself competing with bigger fish in the outplacement space, and Marc has some ideas about how he can continue to grow the company in this uncertain environment.

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#10: Getting Into a Subscription Frame of Mind

Joseph, a best-selling author, is pretty far along with his business: a vertically integrated hypnosis brand comprised of a podcast, an app and some a la carte offerings. But like many an entrepreneur, he’s ready to take on the big fish in the space. Could a subscription model be the way to go? Tune in to hear Marc’s thoughts on the subject.