AI and Email Personalization with Matthew Dunn of Campaign Genius and Social Signal AI

08/12/24 • 53 min

In this episode, Dr. Matthew Dunn of Social Signal AI and Campaign Genius join InboxArmy's Scott Cohen and Garin Hobbs to discuss the evolution of AI in email marketing, the challenges and opportunities it presents, and how data powers AI and personalization.

02:05 - The evolution of AI in email marketing
06:04 - The role of data in powering AI
11:29 - The importance of context and emotional drivers
19:16 - The risks of AI in terms of privacy and false information
26:11 - The risks and benefits of AI in personalization and email marketing
29:42 - Defining personalization: Relevance vs. Creepiness
36:05 - The importance of considering user intentions in AI
39:51 - Privacy concerns in the age of AI and personalization

Previous Episode

Navigating Email Accessibility with Sarah Gallardo of Oracle

In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Sarah Gallardo, lead Email Developer at Oracle, to discuss the intricacies, challenges, and importance of email accessibility. We dive into the details of how accessibility is not just a legal requirement, but a crucial component of creating a great customer experience in email.

Email accessibility can be a business advantage by expanding the addressable audience, building trust, and leading to increased customer loyalty and satisfaction. Dive in, watch or listen, and get some great tips on how to focus on flexibility in design rendering and meeting other accessibility standards.

05:32 - What is email accessibility and why is it important?
08:55 - What is the ADA and what are its requirements?
13:22 - The risks and consequences of non-compliance
21:31 - Why brands should stay away from image-only emails
25:07 - The differences between screen readers and voice assistants
29:39 - Tips for ensuring accessibility in email design and email code
40:55 - The ROI of accessibility and expanding the addressable audience

Next Episode

The Hows and Whys of Email Testing with Kath Pay of Holistic Email Marketing

If you've been looking at different ways to test your email campaigns, you've come to the right podcast. In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome best-selling author Kath Pay, founder of Holistic Email Marketing, to talk all things email testing. We dive into how to effectively use the scientific method as the basis for email testing, why achieving statistical significance is important, and the common mistake marketers make when testing.

We go deeper on the challenges of testing during the holiday season, how to test for engagement and conversion performance, and how testing emotional and motivational drivers can lead to more effective email campaigns.

03:51 - The Scientific Method and A/B testing
06:45 - The importance of statistical significance
15:05 - Testing motivations
18:21 - High impact areas to test besides revenue
25:02 - Testing that's actually meaningful
35:14 - The challenges of testing during the holiday season
46:50 - Leveraging frequency, segmentation, and motivations in holiday testing

That InboxArmy Podcast - AI and Email Personalization with Matthew Dunn of Campaign Genius and Social Signal AI

Transcript

Scott Cohen00:00:00.160

Hello all. Welcome to that inbox army podcast. I'm your host, Scott Cohen. With me today, the Daryl Hall to my John Oates is my cohost, Garin Hobbs. Garin, how are you doing today?

Garin Hobbs00:00:10.505

Not too bad, Scott. Pleasure to be here as always. Excited for today's presentation.

Scott Cohen00:00:15.384

Yeah. Totally. Today, we're talking the topic du jour, AI. Oh, god. Ye