Unleash Your Ecommerce Sales with the Power of Performance PR: The Ultimate Solution to iOS 14 Ad Decline
01/29/23 • 41 min
Struggling to improve your paid acquisition performance? Then you NEED to listen to this. Jonathan Snow, COO at the Snow Agency, gives a masterclass on performance PR funnels and why they’re the secret to unlocking stronger ad performance. We cover how to set up the funnels, 8 different angles you can take, how to lower CPMs and increase CTRs across your ads, the impact these funnels have on customer acquisition and so much more.
I can’t believe Jon gave away these insights for free! If you are seeking a new way to think about customer acquisition and retention, this episode is for you!
The TYCA Podcast is brought to you by Wonderment - the retention Swiss army knife used by hundreds of leading Shopify merchants including The Ridge, Bokksu, Chomps, and Jones Road Beauty.
Wonderment is the easiest way to proactively set expectations on shipping timeframes, automatically update customers with delays, and measure shipping expectation vs reality across the business. Check out www.wonderment.com today.
Watch the video format of today's episode here
Follow Blake
Want to get in touch with Jon and the Snow Agency? Click here
Connect with Jon on social
Reach out directly: [email protected]
Timestamps ⏰
(0:00) - intro
(0:58) - The Start of the conversation
(1:32) - Who is Jonathan Snow and The Snow Agency?
(3:32) - Why is ad performance declining?
(7:40) - What is performance PR? Unpack it
(11:15) - Wonderment the #1 customer experience and retention app for leading Shopify brands
(12:44) - Live demo/walkthrough of a performance PR funnel (the video is available on YouTube :)
(16:06) - What other ad angles work well with performance PR?
(17:55) - How do you determine the best angle for your brand?
(19:45) - Is creative or copy more important in Performance PR?
(21:22) - The Influencer angle deep dive
(23:30) - Retargeting strategies for Performance PR funnels
(25:28) - If performance PR works so well... why isn’t everyone doing this yet?
(26:25) - Why should you work with the Snow Agency for performance PR instead of doing this yourself?
(28:20) - What other benefits does performance PR offer?
(30:30) - Can performance PR work for every vertical in DTC?
(31:00) - The correlation between Performance PR and Retention
(32:52) - Does paid media’s job stop after you acquire the customer?
(35:40) - Jon’s bold predictions for 2023
(40:15) - Get in touch with Jon and The Snow Agency
Struggling to improve your paid acquisition performance? Then you NEED to listen to this. Jonathan Snow, COO at the Snow Agency, gives a masterclass on performance PR funnels and why they’re the secret to unlocking stronger ad performance. We cover how to set up the funnels, 8 different angles you can take, how to lower CPMs and increase CTRs across your ads, the impact these funnels have on customer acquisition and so much more.
I can’t believe Jon gave away these insights for free! If you are seeking a new way to think about customer acquisition and retention, this episode is for you!
The TYCA Podcast is brought to you by Wonderment - the retention Swiss army knife used by hundreds of leading Shopify merchants including The Ridge, Bokksu, Chomps, and Jones Road Beauty.
Wonderment is the easiest way to proactively set expectations on shipping timeframes, automatically update customers with delays, and measure shipping expectation vs reality across the business. Check out www.wonderment.com today.
Watch the video format of today's episode here
Follow Blake
Want to get in touch with Jon and the Snow Agency? Click here
Connect with Jon on social
Reach out directly: [email protected]
Timestamps ⏰
(0:00) - intro
(0:58) - The Start of the conversation
(1:32) - Who is Jonathan Snow and The Snow Agency?
(3:32) - Why is ad performance declining?
(7:40) - What is performance PR? Unpack it
(11:15) - Wonderment the #1 customer experience and retention app for leading Shopify brands
(12:44) - Live demo/walkthrough of a performance PR funnel (the video is available on YouTube :)
(16:06) - What other ad angles work well with performance PR?
(17:55) - How do you determine the best angle for your brand?
(19:45) - Is creative or copy more important in Performance PR?
(21:22) - The Influencer angle deep dive
(23:30) - Retargeting strategies for Performance PR funnels
(25:28) - If performance PR works so well... why isn’t everyone doing this yet?
(26:25) - Why should you work with the Snow Agency for performance PR instead of doing this yourself?
(28:20) - What other benefits does performance PR offer?
(30:30) - Can performance PR work for every vertical in DTC?
(31:00) - The correlation between Performance PR and Retention
(32:52) - Does paid media’s job stop after you acquire the customer?
(35:40) - Jon’s bold predictions for 2023
(40:15) - Get in touch with Jon and The Snow Agency
Previous Episode
How Pura Vida Built & Maintains a High Performing CX Team | DTC eCommerce CX Best Practices with Dan Brady
I can’t believe Dan gave these CX insights for free! Learn how Dan Brady a CX Leader at Pura Vida has created and maintained an exceptionally motivated/ high-performing CX team.
His approach: focus on the employee experience! If you want to improve your CX team's performance, boost morale, reduce turnover, AND make happier customers... this episode is for you. After hearing Dan’s approach to CX it’ll be no surprise why this leading Shopify brand has absolutely crushed the customer experience!
The TYCA Podcast is brought to you by Wonderment - the retention Swiss army knife used by hundreds of leading Shopify merchants including The Ridge, Bokksu, Chomps, and Jones Road Beauty.
Wonderment is the easiest way to proactively set expectations on shipping timeframes, automatically update customers with delays, and measure shipping expectation vs reality across the business. Check out www.wonderment.com today.
Watch the video format of today's episode here.
Follow Blake
Timestamps ⏰
(0:00) - intro
(1:50) - Who is Dan Brady and Pura Vida?
(4:23) - How did you get into CX as a profession?
(7:50) - The “5 Pillars” of a Great CX Leader
(10:15) - Wonderment - the #1 CX Swiss Army Knife for Leading Shopify Brands
(11:28) - How do you structure and build a high-performing CX team
(15:28) - Is it taboo to outsource a CX team? Why has Pura Vida chosen to outsource?
(19:00) - Keeping the average time to first response as low as possible
(20:48) - Advice for hiring great CX team members (Advocate)
(23:45) - The core tenants to fostering a high-performing CX environment
(28:54) - what tools are necessary to enable a CX team to be high-performing?
(33:20) - Advice for merchants who may not have a highly motivated CX team or need to change the course
(37:50) - Pulling it together... What is Pura Vida’s overall approach then to CX?
(41:50) - Dan’s #1 takeaway for a CX leader listening who wants to improve their team performance
(43:30) - What was the state of the CX team at Pura Vida like when Dan started 2 years ago and how did he approach keeping team morale high while transitioning from the previous leader
(47:40) - How Pura Vida is Collecting feedback from customers and then taking action on it
(53:00) - What has been the biggest lesson learned in serving the CX team at Pura Vida?
(55:45) - What is Dan most excited about in 2023 for Pura Vida?
(57:00) - Coming soon: Pura Vida’s SMS Support Channel
(59:00) - Closing thoughts
Next Episode
Eric Bandholz: The Journey of Building Beardbrand into a Multi-Million Dollar E-Commerce Business with YouTube & Community - A Visionary Beardpreneur Tale
Eric Bandholz is the founder of Beardbrand, a bootstrapped men's grooming company that has leveraged YouTube and community to grow into a thriving business.
In this episode, Eric shares his inspiring journey from corporate America to entrepreneurship, why the core values drive everything they do, how Beardbrand creates loyal beardsmen, what it’s taken to create a loyal YouTube following, advice for creating authentic content, a 2022 recap and 2023 outlook, why he’s investing back in Amazon, and of course a ton of advice to any current or aspiring DTC founders.
Eric is a masterful storyteller and educator and I guarantee you will walk away with at least a few nuggets of wisdom.
The TYCA Podcast is made possible by Wonderment, the retention Swiss army knife trusted by over 1,000 leading Shopify merchants, including The Ridge, Bokksu, Igloo, and Jones Road Beauty.
Wonderment is the easiest way to de-stress your support team, delight your customers, and drive more revenue. Don't miss this opportunity to see why outstanding Shopify brands are using Wonderment to maximize their earnings from existing customers. Head over to www.wonderment.com now to learn more.
Watch the video format of today's episode here.
Follow Blake
Get in touch with Eric
Listen to Eric’s Podcast eCommerce Conversations
Grab Eric’s Foundr Masterclass on Content Marketing
Timestamps
(0:52) - intro
(1:52) - Who is Eric Bandholz? What is Beardbrand?
(3:30) - Eric’s journey from the corporate world to becoming an entrepreneur
(6:55) - What parts of the eCommerce business does Eric enjoy the most?
(7:55) - What parts of the eCommerce business does Eric not enjoy?
(8:45) - The power of setting core values when building a business
(13:58) - How does Beardbrand keep customers coming back to buy again and again?
(17:48) - The origins of building the Beardbrand community and content strategy
(19:30) - What’s the process like for creating Beardbrand YouTube content?
(23:20) - Do you need to go all-in on YouTube content to be successful?
(28:25) - Why chasing YouTube views is a vanity metric in eCommerce + lessons from Mr. Beast
(31:00) - What touch points go into turning a 1-time Beardbrand customer into a loyal customer?
(35:50) - Is the customer always right? Advice on getting feedback and taking action
(42:00) - What was 2022 like for Beardbrand? What’s coming in 2023?
(45:00) - Eric’s Amazon Strategy in 2023
(47:00) - Fear of Amazon cannibalizing the DTC channel?
(52:10) - What’s the thing that Eric is most proud of over the last 10 years of Beardbrand?
(55:30) - Where to buy Beardbrand products and get in touch with Eric
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