Test. Optimize. Scale. Ep #133 “AI generated content is the future of marketing." W/Anupreet Singh
03/07/24 • 53 min
My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies.
At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long ago in 2016 with Mettl as their Head of US and Europe, which was acquired by Mercer in 2019. After spending some time in the San Francisco office of Mercer, he returned to India to build a GTM engine for Slintel, which was also acquired by the largest ABM company in the world, 6sense. Anupreet has witnessed 2 $100m+ exits by global giants in the last 6 years, thanks to his record-breaking growth from 0 to 10 million dollars for these startups, back to back!
Under Anupreet’s leadership, Gan.ai has powered marketing campaigns for renowned brands like Cadbury, Pepsi, Samsung, Unilever etc and top SaaS companies like Turing, Sauce Labs, etc. These campaigns have reached half a billion views worldwide. Anupreet is passionate about the use of generative AI in marketing and sales and is committed to making it accessible to every seller and marketer.
Social and Website: Linkedin:
/ anupreetsingh Website: https://gan.ai/
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook:
/ digitalniche. . Linkedin:
/ digi. . Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter:
/ dnagency_ca YouTube: https://www.youtube.com/channel/UCDlz...
My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies.
At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long ago in 2016 with Mettl as their Head of US and Europe, which was acquired by Mercer in 2019. After spending some time in the San Francisco office of Mercer, he returned to India to build a GTM engine for Slintel, which was also acquired by the largest ABM company in the world, 6sense. Anupreet has witnessed 2 $100m+ exits by global giants in the last 6 years, thanks to his record-breaking growth from 0 to 10 million dollars for these startups, back to back!
Under Anupreet’s leadership, Gan.ai has powered marketing campaigns for renowned brands like Cadbury, Pepsi, Samsung, Unilever etc and top SaaS companies like Turing, Sauce Labs, etc. These campaigns have reached half a billion views worldwide. Anupreet is passionate about the use of generative AI in marketing and sales and is committed to making it accessible to every seller and marketer.
Social and Website: Linkedin:
/ anupreetsingh Website: https://gan.ai/
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook:
/ digitalniche. . Linkedin:
/ digi. . Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter:
/ dnagency_ca YouTube: https://www.youtube.com/channel/UCDlz...
Previous Episode
Test. Optimize. Scale. Episode #130 “Get Started Early to Build Your Network and Trust” W/ Adam Dornbusch
My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam’s team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home and In Store marketing. Before GoPro, Adam was licensing citizen journalism from over 50 countries for Al Gore’s Current TV (acquired for $500M). Adam has spent his career building scalable content communities for GoPro, Current TV, Tribeca Film, Starz/Encore, Jaman, Access 360 Media, and Ripe Digital. Not finding any suitable CRM solutions for creator communities, he decided to build EnTribe.
Social and Website Linkedin:
/ adamdornbusch Website: https://www.entribe.com/
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook:
/ digitalniche. . Linkedin:
/ digi. . Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter:
/ dnagency_ca YouTube: https://www.youtube.com/channel/UCDlz...
Next Episode
Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro
My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience.
Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have worked in Diamond Bank, Primera Africa and was a pioneer director of Opay and the pioneer MD of Okash - a sister company to Opay licensed by the CBN as an MFB.
Darlington is the Founder/CEO of Aladdin Digital Bank, the World’s first digital bank with an integrated marketplace fostering meaningful, social and commercial interactions between her customers.
Darlington is also the founder of The Blacklist (blacklistng.com)- an alternative database for chronic debtors and fraudulent people as reported by verified online lending companies (FinTech). The Blacklist has aggregated data from over 100 FinTech lenders till date and still growing and has partnership with CRC Credit Bureau and plans to aggregate data from all Credit Bureaus in Nigeria.
He is also a Learning facilitator and design consultant with experience in Curriculum design, Class Room Based Training (Soft Skills & Microsoft Office Suites) and E-Learning course-ware development using Articulate Storyline.
Darlington is the Author of "It's Okay to Have a Bad Boss"- an inspirational book that provides practical tips on how to work with your boss.
Darlington is driven by one major goal. To design products and proffer solutions to existing problems on a global scale.
Social and Website: Linkedin:
/ darlington-onyeagoro-64046634 Website: https://www.aladdin.ng/
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook:
/ digitalniche. . Linkedin:
/ digi. . Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter:
/ dnagency_ca YouTube: https://www.youtube.com/channel/UCDlz...
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