From the Track to the High Street: How Sports Apparel Is Big Business

04/11/23 • 19 min

Tech Chairs - The Sports Technology Podcast

Say ‘sports technology’ to most people and they think ‘wearables’ but how did we get to this point – and what is that market worth? John and Rebecca talking through this multi-billion-dollar market with two experts with vastly different backgrounds. Phelen Hill is an Olympic rower turned market analyst with Nielsen Sports, and Sandra Halliday is a leading fashion industry commentator and UK Editor in Chief of The Fashion Network. Stop your fitness tracker, slip off your trainers, pop in your ear buds and listen to this edition of Tech Chairs.
If you watch a lot of sports, why not hear from the men who determine how you see it? All is revealed in When Did One Screen Stop Being Enough? For all sports tech news and insights, don’t forget to subscribe to the Tech Chairs series and sign up for Access Innovation, our fortnightly newsletter.

Previous Episode

Athlete Genetic Mapping with Andrew Steele

This episode of Tech Chairs takes us into the DNA of elite athletes – literally! Rebecca and John hear Andy Steele’s story. Andy was an Olympic athlete who wanted to know why he could run fast but kept getting injured. A random test took his career – and how elite stars train – in a whole new direction courtesy of DNA-fit. So, is being a world-beater all in the genes? This week’s Tech Chairs reveals all.
Sports technology is the single biggest force shaping sport and if you want to know how we got to this point, listen to How Tech Snuck Up on Sport. Alternatively, share in another Olympian’s sports tech story and listen to Ben Ainslie’s episode. You can subscribe to Tech Chairs or sign up for Access Innovation, our fortnightly newsletter.

Next Episode

Sports Broadcast – When Did One Screen Stop Being Enough?

Today there are countless ways and formats for watching sport – but how did this happen? Rebecca and John talk to two of the men directly responsible. Paul Davies is a leading figure from TV and determines Wimbledon’s annual broadcast, while Dave Roberts founded football’s very first club TV channel- but can you guess which one? The team talk everything about sports tech in sports broadcast, from how audiences watch sport in different countries, the advent of colour TV and ...VAR!
If you have discovered your inner sports tech geek, there’s lots more to listen to. Why not hear listen to Paul Hawkins reveal all about Hawkeye. For all sports tech news and insights, don’t forget to subscribe to the Tech Chairs series and sign up for Access Innovation, our fortnightly newsletter.