Leslie Danford - Founder and CEO of Vitaminis

08/07/24 • 43 min

Leslie Danford, founder of Vitaminis, shares her entrepreneurial journey from working in corporate environments to launching her own wellness company during a global pandemic. Leslie discusses the challenges of creating a health-focused business, balancing family life, and the insights gained from her experience in the consumer goods and hospitality industries. This episode offers valuable lessons on perseverance, health, and business innovation for anyone interested in entrepreneurship or personal wellness.
"There's a lot of shade you can get away with in corporate, but in your own business, you live with the consequences of every single decision."
Leslie Danford, founder and CEO of Vitaminis, a clean-label functional food and beverage brand. She has always been passionate about nutrition, but she is not a foodie. For her, it's like a math equation, and it's important to cover all of your nutritional bases. In 2020 she combined her personal interests with her formal business training to launch Vitaminis. Previously she worked in beverages and consumer products at large corporations. She earned her MBA from Harvard University and her BA from the University of Chicago.
Grab your Vitaminis!
https://vitaminisbrand.com/
https://www.linkedin.com/in/leslie-danford/
https://www.facebook.com/VitaminisBrand/?locale=ru_RU
https://www.instagram.com/vitaminisbrand/

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Previous Episode

Sheila Wilkinson - A Conversation About Expectations

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Sheila is back! Sheila Wilkinson, a seasoned coach, author, and licensed clinical social worker, dives deep into the psychological and social dynamics of expectations. Sheila and Jason unpack the impacts these invisible forces have on our personal and professional lives.

"When we expect of others what we expect of ourselves, we will always find pain."
Key Takeaways:

The Four Types of Expectations: Discover how expectations we have of ourselves, others, and of us, and those we presume others have of us shape our interactions and self-perception.
Communicating Expectations: Learn the importance of explicitly communicating your expectations to prevent misunderstandings and foster healthier relationships.
Self-Reflection on Expectations: Gain insights into how reflecting on your expectations can lead to personal growth and improved mental health.
Managing Unmet Expectations: Explore strategies for dealing with the disappointment from unmet expectations, focusing on adjustment and realignment.
Practical Steps for Expectation Management: Implement Sheila's practical advice on managing expectations through self-awareness and communication to enhance your well-being and interpersonal connections.

Sheila M. Wilkinson is a Louisiana Licensed Attorney, a Louisiana Licensed Master Social Worker, an Educator, an Empowerment Coach and Consultant, and the host of two five-star podcasts: “What Would Sheila Say?” and “Build Your Joyful and Thriving Lawyer Life” Podcasts. Sheila combines her love for the law, social work, and education to help lawyers, creatives, and other service-based professionals and business owners transform pain, frustration, and unreasonable expectations at work into happiness, success, and healthy boundaries, so that they can achieve their personal and professional goals.

https://sheilawilkinson.com
https://www.linkedin.com/in/smwilkinson/
https://www.instagram.com/sheilamwilkinson/
📩 Go Download: Start setting Boundaries and resetting Expectations today with these Plug-and-Play Free Scripts @ https://sheilawilkinson.com/scripts
🤿 Go Deeper: Listen to Sheila's "Managing Expectations" Spotify Playlist (Episodes 3-6 from Sheila's podcast, "What Would Sheila Say?" @ https://open.spotify.com/playlist/2vOsylmsRV5u9nxsSDePDe?si=803ee2ff552e4c39
🎭 Go Connect: Get insightful, actionable, and practical reflections from Sheila, usually about once a month @ https://sheilawilkinson.com/connect
🤸🏽‍

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Next Episode

Manali Yavatkar - Founder and CEO of Palm Labs

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My guest this week is Manali Yavatkar founder and CEO of Palm, a company revolutionizing how we handle food waste at home. We chat about sustainability, Manali's journey from tech engineer to founder and the challenges associated with starting a business, no matter the industry.
"We're not just designing products; we're creating solutions for everyday environmental challenges."
Manali Yavatkar is founder & CEO of Palm Bin committed to delivering solution in reducing the 93,200,000,000 pounds of food waste that are sent to landfills from our homes each year, where it produces 20 billion pounds of methane. Armed with a passion for sustainability and a technical background, Manali has set her sights on solving the unpleasant side effects of home composting. Manali is a graduate of Columbia University with a B.S. in Biomedical Engineering, but has been a green advocate since youth when she was inspired by the film “An Inconvenient Truth.” Prior to inventing the Palm Bin, Manali served in data scientist and machine learning engineering roles at a Bay Area healthcare startup. She switched her focus, however, when she began to upcycle food waste during the pandemic. Manali bought a countertop bin, but when that began to smell within a day, attracted fruit flies, and required constant cleaning, Manali realized there had to be a better way. Through her research, she found many people keep food scraps in the refrigerator. The lightbulb went off and the end result is Palm Bin, a smart mini-fridge for compost collection.
Palm Bin preps food waste for nutrient rich “Black Gold compost.” It easily prepares the food waste for residential city curbside collections, recycling centers and private community compost groups.
Now available on Kickstarter, Palm Bin is the first offering from Palm, a company building sustainable products that complement your lifestyle and help you waste less. There is such demand for the product it met it’s pre order campaign goal within an hour!
This breakthrough appliance was created to target the 93,200,000,000 pounds of food waste that are sent to landfills from our homes each year, where it produces 20 billion pounds of methane.
https://www.kickstarter.com/projects/meetpalm/palm-bin-compost-your-way-to-a-cleaner-kitchen
https://www.instagram.com/meetpalm/
https://www.linkedin.com/in/manaliyavatkar/

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Talking to Cool People w/ Jason Frazell - Leslie Danford - Founder and CEO of Vitaminis

Transcript

Jason Frazell00:00:11.650

Everybody, my guest on the show is Leslie Danford. She is the founder of Vita Minis. Leslie, so great to have you here. Welcome.

Leslie Danford00:00:19.251

Thanks for having me.

Jason Frazell00:00:20.550

Yes. Leslie, I always like to find out, and one of the cool things about being a podcaster is I get to talk to people from around the globe. And, I think people have heard that y