Understanding Sales Email Strategy with Kyla Roma
11/08/22 • 46 min
Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.
You get all the way through a huge part of the launch process only to realize
THERE.
IS.
STILL.
SO.
MUCH.
TO.
WRITE.
You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.
And now you have to write HOW MANY emails?
If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.
_______________________________________________
Mentioned in the article:
Anne Lamott's book Bird by Bird
Learn more about our guest expert, Kyla Roma:
Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.
She loves to make marketing uncomplicated for high-achieving over-thinkers.
Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship. Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.
You get all the way through a huge part of the launch process only to realize
THERE.
IS.
STILL.
SO.
MUCH.
TO.
WRITE.
You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.
And now you have to write HOW MANY emails?
If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.
_______________________________________________
Mentioned in the article:
Anne Lamott's book Bird by Bird
Learn more about our guest expert, Kyla Roma:
Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.
She loves to make marketing uncomplicated for high-achieving over-thinkers.
Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship. Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Previous Episode
How to be Consistent With Email Marketing
Do you know how to be consistent when it comes to emailing your list?
If the answer is no, you are sooooo not alone.
So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and strategies in place.
In this episode of the Talk Copy to Me podcast, I’ll dive deep into how to be consistent with your email marketing so you can build trust with the people on your list, make more money in your business, and feel the satisfaction knowing you’re showing up with regularity in your business.
_______________________________________________
Mentioned in the article:
Liz Wilcox's Email Marketing Membership
Anne Lamott's book Bird by Bird
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
_______________________________________________________________
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It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
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Next Episode
038. Understanding Email Tech with Bev Feldman
Let's be honest with each other for a moment. How well do you "get" email tech? Are you comfortable in your email software platform? I bet if you asked a few of your online biz buddies, the majority of your group would agree that they're not as confident as they'd like to be in their email platforms.
And I'll be honest with you, I too would like to understand my email provider better so that I can improve my subscriber experience. I mean, I get it, but email tech isn't really my specialty. I like to stay in my lane and focus on email strategy and messaging.
Which is exactly why I invited Bev Feldman, who you might know as your personal tech fairy, to come on the show and talk about all things email tech: from a 101 perspective of understanding things like email tags and sequences, to a higher-level look at why automations and delivery can be so helpful — and important for a stress-free email experience from both the subscriber and business owner perspective.
_________________________________________
Meet our guest expert, Bev Feldman
Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman at Your Personal Tech Fairy! Your Personal Tech Fairy is the only done-for-you email marketing service that humanizes tech and automation for socially conscious coaches & service-based solopreneurs who want a seamless system on ConvertKit. One that treats your audience with trust and respect, in a world that too often prioritizes profit over people & the planet, using her Automate with H.E.A.R.T. Framework.
Check out Bev's website, connect with her on Instagram, or book a call to see if you'd be a great fit to work together.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
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