Taking Inventory - 24: An interview with @AdTechGod, the anonymous account that’s taking ad tech and marketing by storm. Listen as we get into the origin of the account, its purpose, and its prophecies.

24: An interview with @AdTechGod, the anonymous account that’s taking ad tech and marketing by storm. Listen as we get into the origin of the account, its purpose, and its prophecies.

09/29/23 • 34 min

Where to find @AdTechGod: Twitter: https://twitter.com/adtechgod LinkedIn: https://www.linkedin.com/company/adte... Join the AdTechGod Slack community: https://join.slack.com/t/adtechgodcom... ----------- Where to James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldru... Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger ----------- Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn (https://www.linkedin.com/company/taki...) and Twitter (https://twitter.com/takinginvpod)!

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undefined - 23: From Pencils to Pixels: Transitioning TV measurement to a CTV led world as linear continues to fade, with Matan Bik, Nielsen’s SVP Strategy of TV & Digital

23: From Pencils to Pixels: Transitioning TV measurement to a CTV led world as linear continues to fade, with Matan Bik, Nielsen’s SVP Strategy of TV & Digital

This week's guest: Matan Bik Matan has spent his career helping advertisers, publishers and platforms make better use of data to power their marketing businesses. He started his career in the early days of ad tech at eXelate where he expanded their 3rd party data marketplace into one of the industry’s leading data management platforms. Helping to position the company for an acquisition by Nielsen, Matan then went on to be an integral part in Nielsen’s digital transformation where he helped the company bridge the gap between TV and digital to productize and commercialize flagship cross channel products across planning, optimization and currency measurement. Today he is the SVP of Strategy and Business Development across TV & Digital where he is working with some of the largest sell and buy side global enterprises to help them maximize their ROI through data and technology. ––––––––––––––––––––––– Where to find Matan Bik: LinkedIn: https://www.linkedin.com/in/matanbik/ Nielsen: https://www.nielsen.com/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger

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undefined - 25: Meta’s Sr. Global Marketing Director, Jackie Pimentel, tells us about the lead up to launching Threads, why creator authenticity is the key to success, when to start monetizing, and so much more.

25: Meta’s Sr. Global Marketing Director, Jackie Pimentel, tells us about the lead up to launching Threads, why creator authenticity is the key to success, when to start monetizing, and so much more.

This week's guest: Jackie Pimentel As Sr. Global Marketing Director, Jackie Pimentel oversees Creators, Reels, and Threads, with over 15 years of experience leading product marketing, monetization, and business operations teams at Meta as well as Pinterest. She is a strong advocate for the creator economy with deep expertise in reaching digital creators. Jackie is also a seasoned investor with a focus on e-commerce enablement companies such as CaaStle, Drata, Cents, Odeko, Bolt, and others. ––––––––––––––––––––––– Where to find Jackie: Threads: @jaxpim LinkedIn: https://www.linkedin.com/in/jackie-pim/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/