Taking Inventory

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Eric rejoins the podcast to discus the state of the digital economy. He covers why walled gardens are winning, the existential threats to open web, EU's battle against big tech, TikTok banning in the US, and much more. Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric has been featured and quoted in The Information, Business Insider, The Wall Street Journal, The New York Times, and more.

Subscriber to MDM Pro: https://mobiledevmemo.com/subscribe/

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Connect with James and Daniel!

• LinkedIn:
  • James: https://www.linkedin.com/in/jamesborow/
  • Daniel: https://www.linkedin.com/in/danieldruger/
• Twitter:
  • James: https://twitter.com/jamesborow
  • Daniel: https://twitter.com/ddruger

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us. And subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week's guest: Emad Hasan

Emad Hasan is one of the most respected thinkers when it comes to AI and marketing. He is the founder of the AI Whiteboard newsletter and the Co-founder of Retina AI. Retina AI was one of the first companies to use Machine Learning to do predictive customer lifetime value (CLV), working with customers including Nestle, Capital One, Madison Reed, Backcountry.com, Brickell, and many others. Prior to founding Retina and AI Whiteboard, Emad was the Head of Business Marketing Operations & Analytics at Facebook and has also held roles at PayPal, Booz Allen Hamilton, and Boeing.

You can find Emad on Twitter @emadtastic and LinkedIn

Check out Emad’s newsletter AI Whiteboard: https://www.ehasan.com/

News Roundup:

• Twitter partners with adtech firm Inmobi to test outsources monetization: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/
• GoPuff launches its first non-endemic ads: https://www.modernretail.co/marketing/gopuff-adds-non-endemic-advertising-capabilities/
• The Trade Desk takes aim at walled gardens with new campaign: https://www.marketing-interactive.com/tech-firm-the-trade-desk-launches-ad-campaign-to-rally-advertisers-to-improve-the-internet
• Omnicom’s John Wren speaks openly about AI and its impact: https://www.mediapost.com/publications/article/385746/omnicoms-wren-likens-ai-to-war-discloses-betas.html

Interview with Emad (13:20):

• Journey from aerospace to AI Whiteboard? (14:20)
• How are business leaders approaching AI for their businesses? (18:48)
• Media buying and creative may be getting automated away (21:50)
• Is transparency with AI models important or is performance what matters? (25:00)
• Prediction for a new search ad model (28:32)
• Emad’s experience using AI to take a project from 4-weeks to 90 minutes (30:44)
• The role of marketing co-pilots (32:14)
• Emad’s top 3 AI trends that get him excited? (37:02)
• What AI resources and tools is Emad using? (42:28)

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.

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Brendan McCarthy is Chief Marketing Officer at Criteo. He joined Criteo in late 2020, bringing nearly 20 years of Fortune 500 strategic marketing and communications experience to the company. Under his leadership, Brendan spearheaded key transformational initiatives at Criteo, including a brand refresh and an integrated marketing campaign, “The Future is Wide Open,” which signaled the company’s new vision and commerce media strategy.

Previously, Brendan was Head of Communications and Product Marketing for Nielsen Global Media, where he spent five years helping to transform the company’s reputation from a legacy television ratings provider to a leading-edge data and technology company.

Brendan joins the podcast to discuss all facets of marketing including marketing during company transformation, the importance of embedding within cross-functional teams, how to build a marketing org that supports multiple stakeholders.

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Connect with James and Daniel!

• LinkedIn:
  • James: https://www.linkedin.com/in/jamesborow/
  • Daniel: https://www.linkedin.com/in/danieldruger/
• Twitter:
  • James: https://twitter.com/jamesborow
  • Daniel: https://twitter.com/ddruger

Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

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Visit us at www.withmarket.com

Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger

This week's guest: Greg Lieber

Greg is an experienced Business Development, Partnerships, and Product leader with over 15 years of experience in ad tech. Greg, along with James Borow, co-founded SHIFT, one of the earliest and largest ads API partners to Facebook, Twitter, Pinterest, and LinkedIn. Following SHIFT’s acquisition in 2015, Greg joined VaynerMedia where he lead partnerships, was an early employee at VidMob leading partnerships, and most recently was the Global Head of Partnerships at Twitter.

You can find Greg on Twitter @greglieber and LinkedIn

News Roundup:

• Google Marketing Live 2023:
  • https://www.googlemarketinglive.com/
  • https://support.google.com/google-ads/answer/13579260
• Meta’s Shop mandate poses a challenge for brands: https://www.adweek.com/programmatic/metas-in-app-purchase-push-poses-operational-issues-for-marketers/
• AI podcast ads that sound like real people: https://techcrunch.com/2023/05/23/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people/

Interview with Greg:

• What’s in store for AI and creative? (11:36)
• How does the value of agencies change as a result of AI + creative? (14:40)
• New era of partners in the new environment (16:47)
• POV from Greg and Daniel leading platform partnerships (20:32)
• Companies doing innovative work that brands should know (24:36)
• Predicting ad tech in 5 years (26:48)
• What macro areas is Greg excited about? (28:34)

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.

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Patrick Harris is the President of Americas at Snap where he’s brought his 10+ years of experience from Meta and 5+ years from Microsoft. Hear what it was like building the organization at Meta and what he’s bringing to Snap to change the culture and advertiser experience. Patrick talks about the misconceptions that the market has about Snap, how it has turned a corner on performance / DR, and how Snap continues to lead the market when it comes to consumer experiences.

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Connect with James and Daniel!

• LinkedIn:
  • James: https://www.linkedin.com/in/jamesborow/
  • Daniel: https://www.linkedin.com/in/danieldruger/
• Twitter:
  • James: https://twitter.com/jamesborow
  • Daniel: https://twitter.com/ddruger

Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!