ADSN - EP4 – What you need to know from LUMA’s Digital Media Summit, AI is everywhere in marketing, supply constrained platforms race for 1st party data to build an ads business

EP4 – What you need to know from LUMA’s Digital Media Summit, AI is everywhere in marketing, supply constrained platforms race for 1st party data to build an ads business

05/19/23 • 24 min

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger Links to articles and topics discussed: LUMA’s Digital Media Summit: https://www.dmsbyluma.com/dmseast Google, Meta, and Amazon’s next frontier: AI-generated ads: https://www.theverge.com/2023/5/18/23728256/google-ai-generate-content-advertisers-palm-2 Google – 100 things we announced at I/O 2023: https://blog.google/technology/developers/google-io-2023-100-announcements/ Delta offers free wi-fi: https://www.travelpulse.com/News/Airlines-Airports/Delta-Air-Lines-Rolls-Out-Free-Wi-Fi-on-Domestic-Mainline-Flights Telly: https://techcrunch.com/2023/05/16/telly-free-smart-tv-privacy-policy Best Buy Audience: https://www.bestbuyads.com/audience/ Kroger Precision Marketing: https://www.8451.com/solutions/kroger-precision-marketing

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undefined - EP3 (GUEST) – Snap’s Former Head of Measurement, Andrew Covato, explains how the advertising industry can turn dumb measurement into smart measurement

EP3 (GUEST) – Snap’s Former Head of Measurement, Andrew Covato, explains how the advertising industry can turn dumb measurement into smart measurement

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger This week's guest: Andrew Covato Andrew has over fifteen years of ad and growth experience at eBay, Google, Meta, Netflix, and most recently led global Measurement and Insights at Snap. During his career, Andrew has been a leader in building first- and third-party measurement systems for ad platforms and has designed media buying and optimization systems that have managed over $1B in annual spend. Andrew also invests, consults, and advises adtech companies and has sat on numerous industry boards & working groups. You can find Andrew on LinkedIn: https://www.linkedin.com/in/andrewcovato/ What does measurement mean at different companies? (1:23) The measurement lead up to where we are today (4:56) Old school measurement vs. New school measurement (7:13) Who gets to win? (10:25) This requires changes to how advertisers invest in marketing (13:38) All marketing is performance marketing (17:34) What is a data clean room and why do they matter? (21:10) Moving towards contextual advertising (25:17) Ending the digital marketing surveillance state (27:29) What does this mean for advertisers, platforms, and adtech? (30:50) Predicting ad tech in 5 years (32:44)

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undefined - EP5 (GUEST) – Twitter’s former Global Head of Partnerships, Greg Lieber, breaks down the evolving ad tech partner ecosystem and talks about areas of opportunity

EP5 (GUEST) – Twitter’s former Global Head of Partnerships, Greg Lieber, breaks down the evolving ad tech partner ecosystem and talks about areas of opportunity

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger This week's guest: Greg Lieber Greg is an experienced Business Development, Partnerships, and Product leader with over 15 years of experience in ad tech. Greg, along with James Borow, co-founded SHIFT, one of the earliest and largest ads API partners to Facebook, Twitter, Pinterest, and LinkedIn. Following SHIFT’s acquisition in 2015, Greg joined VaynerMedia where he lead partnerships, was an early employee at VidMob leading partnerships, and most recently was the Global Head of Partnerships at Twitter. You can find Greg on Twitter @greglieber and LinkedIn News Roundup: Google Marketing Live 2023: https://www.googlemarketinglive.com/ https://support.google.com/google-ads/answer/13579260 Meta’s Shop mandate poses a challenge for brands: https://www.adweek.com/programmatic/metas-in-app-purchase-push-poses-operational-issues-for-marketers/ AI podcast ads that sound like real people: https://techcrunch.com/2023/05/23/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people/ Interview with Greg: What’s in store for AI and creative? (11:36) How does the value of agencies change as a result of AI + creative? (14:40) New era of partners in the new environment (16:47) POV from Greg and Daniel leading platform partnerships (20:32) Companies doing innovative work that brands should know (24:36) Predicting ad tech in 5 years (26:48) What macro areas is Greg excited about? (28:34)