Exploring Business Design with Melissa Pepers

09/06/22 • 59 min

Today I'm chatting with the fabulous Melissa Pepers all about Business Design. We dive into:

Strategy without action
Digging into the foundations of your business
How understanding business design can help your business
Emotion drives everything in business

QUOTE: "There's this idea about the things you find really easy being your superpower. It may even frustrate you that others don't find it easy because it didn't occur to you that it could be something difficult. It's kind of cool because in a way both myself with Turning Points and you Nicole with The Artisans are gifting the superpower of easy to those we work with!" About Melissa Everything I do comes back to transformation. For as long as I’ve known myself, I’ve been obsessed with influence. Why something ends up doing or being something else. You can find me wondering why a bug turned left or why empires rise and fall with equal intensity. I followed this thread of curiosity through a career in design and strategy for the advertising industry. Working on global brand accounts at Ogilvy, Wellcom, and in my own business. Each time I had discovered a new fundamental truth about transformation, a new question would arise. Until one day I had a methodology for unlocking unique business ideas as a way of bringing a better future to now. I see we have a world with no shortage of incredible ideas. Each of those ideas has the promise of what could be. That special thing we sense if the idea came to fruition in its fullest sense. Then there’s the reality of what most ideas are like when they make it out into the world— if they make it out at all. Everything I do is designed to obliterate this gap so we can live in a world experiencing its full potential. Connecting With Our Guest Connect with Melissa on Instagram Melissa's website Check out DALL-E AI Check out Turning Points Connect with Nicole on Instagram Nicole's website Join the Take Control with Nicole Facebook Group here Join The Waitlist for the Member's Lounge here For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-82/

Today I'm chatting with the fabulous Melissa Pepers all about Business Design. We dive into:

Strategy without action
Digging into the foundations of your business
How understanding business design can help your business
Emotion drives everything in business

Previous Episode

Let's Not Overcomplicate It

Whilst I was making my Vegemite sandwich for lunch, I had a thought. In this episode, I question why we overcomplicate things when we know exactly what we're doing. We dive into:

The endless list when you're starting something new
Making your processes simple
Taking action today

Connect with Nicole on Instagram Nicole's website Join the Take Control with Nicole Facebook Group here Join The Waitlist for the Member's Lounge here For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-81/

Next Episode

Authentic Marketing For Business Growth with Jenn Donovan

Today I'm chatting with the fabulous Jenn Donovan about marketing activities that will help your business grow. We dive into:

The power of community
Marketing tips from the pro
The importance of email marketing
Networking with a focus on connection
It's about your clients, not about you

About Jenn Jenn Donovan, is a marketing thought leader, change maker, coach and mentor for small businesses, international keynote speaker, best selling author and podcaster. Jenn is a sought after voice across the small business and start up landscape. Being a rural girl, born and bred herself, she’s sought after for her thought leadership, and knowledge around what it’s like to run and grow businesses in rural and regional Australia, whilst contending with everything that’s thrown at businesses, such as droughts, floods, bushfires, mouse plagues, just to name a few! Jenn is the founder and creator of the extremely successful online community called Buy From a Bush Business (a Facebook group with over 363,000 members) and the co-founder of Australia’s premier online marketplace www.spendwithus.com.au – a marketplace only for rural and regional small businesses and has recently just completed the inaugural Australian Rural Business Awards with business partner Sarah Britz, again celebrating all things rural Australia! Jenn’s impact on Rural and Regional Australia has been enormous. With her social enterprise pumping more than 5 million dollars back into the Australian economy, which enabled the survival of many small businesses during some of the harshest times known to business in the past 50 years. Jenn is a farmer’s daughter and farmer’s wife and has 3 young adult children. Jenn loves her work but her family is her passion and is always her number one love. Connecting With Our Guest Connect with Jenn on Instagram @jenndonovan_ Jenn's website: https://socialmediaandmarketing.com.au/ Listen to Small Business Made Simple Podcast Spend with us website and Facebook Group Connect with Nicole on Instagram @theartisansolutions Nicole's website: https://theartisans.com.au/ Join the Take Control with Nicole Facebook Group here: https://www.facebook.com/groups/810652689407180 Join The Waitlist for the Member's Lounge here: https://academy.theartisans.com.au/members-lounge For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-83/