Sweat Equity

Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian break down exactly what you need to do if you're starting from scratch with short-form content, and how to make the most of the variety of platforms at your fingertips.

On this episode of Sweat Equity, Alex and Brian will break down the playbook for consistent growth for your social channels, how Alex is implementing this strategy in his short-form course, Cut 30. Brian covers why TikTok Shops are a huge threat to Amazon's empire, and why they will succeed where Meta failed. From podcast growth tips to why you need to care more about your packaging and unboxing experience, you don't want to miss this one.

Keep grinding, and we'll see you next week.

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MORE SWEAT EQUITY

For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1

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For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

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Follow Alex & Brian on Twitter

twitter.com/@alexgarcia_atx

twitter.com/@brian_blum1

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CHAPTERS

00:00 - Alex's Tiny Hat

03:43 - Cut 30 Update & The Only Way to Grow a Podcast

12:06 - Alex's Formula for Short-Form Success

18:57 - TikTok Declares WAR on Amazon, and why Meta couldn’t.

30:28 - You’re using hooks wrong. Learn from Connor Price

40:18 - Packaging is the Product

46:59 - "What is that?" Products that Market Themselves

51:20 - Invest in something that has an 100% open rate. Your unboxing experience.

Want to build a premium brand that people are willing to pay more for?

Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

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Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

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Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

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📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

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🎥Checkout Brians Content Agency

https://www.nibble.studio

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CHAPTERS:

0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding

4:34 Early Days of Social Media Content Creation

06:08 Product Obsession to Lifestyle Obsession Shift

07:00 Role of Association in Content Strategy

09:42 Case Study: Nude Project

11:38 ALD: A Dream Moodboard

12:35 Creating an Aspirational Mood Board

13:48 A Quick Advice for Marketers

14:22 How the Mood Board Guides Your Content Decisions

17:00 The Importance of Titles in Social Media Videos

18:42 The Three Types of Video Hooks Explained

21:40 Does Linkedin Work for Content?

27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point

34:07 Biulding Urgency Through Scarcity

35:22 Case Study: Saucony x Minted New York

36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases

38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty

40:40 Why Big Brands Avoid the "Enemy Frame"

45:30 We're Hiring!

In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Alex and Brian do what they do best, and lay out a playbook that would save this once-beloved brand. They also break down why Content, Community, Commerce framework is missing another "C", and discuss the psychology behind the ridiculous retention behind Mr. Beast's videos. Don't miss this one.

Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.

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MORE SWEAT EQUITY

For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1

--

For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

--

Follow Alex & Brian on Twitter

twitter.com/@alexgarcia_atx

twitter.com/@brian_blum1

Welcome back to Sweat Equity. Rushed this episode out the door because there was some heat this past week in the marketing world. Alex and Brian discuss how Snoop Dogg's "I'm done with Smoke" marketing play was executed to perfection before Black Friday, how a tumbler company turned a car fire into a PR masterclass. They also break down what "Trojan Horse" content is, and how to use it if you're a founder looking to grow your brand on social. Finish things off with some Free Smoke about which platforms to target in 2024. A thanksgiving feast of marketing served up right before the turkey.

Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.

--

MORE SWEAT EQUITY

For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1

--

For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

--

Follow Alex & Brian on Twitter

twitter.com/@alexgarcia_atx

twitter.com/@brian_blum1

This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.

SOCIALS

For weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1

For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

Follow Alex & Brian on Twitter

twitter.com/alexgarcia_atx

twitter.com/brian_blum1

Chapters:

00:00 - Intro

03:19 - The Kelce Bro’s Podcast Growth Strategy

14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)

19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY

22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass

43:18 - Viral Loops & Mailchimp's Genius Referral Program

52:00 - Your Cold Emails Suck. Tim Ferris can help.