002 - How Deion Sanders got 400m People Talking About Sunglasses.

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11/08/23 • 60 min

1 Listener

This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.

SOCIALS

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For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

Follow Alex & Brian on Twitter

twitter.com/alexgarcia_atx

twitter.com/brian_blum1

Chapters:

00:00 - Intro

03:19 - The Kelce Bro’s Podcast Growth Strategy

14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)

19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY

22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass

43:18 - Viral Loops & Mailchimp's Genius Referral Program

52:00 - Your Cold Emails Suck. Tim Ferris can help.

SOCIALS

For weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1

For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

Follow Alex & Brian on Twitter

twitter.com/alexgarcia_atx

twitter.com/brian_blum1

Chapters:

00:00 - Intro

03:19 - The Kelce Bro’s Podcast Growth Strategy

14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)

19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY

22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass

43:18 - Viral Loops & Mailchimp's Genius Referral Program

52:00 - Your Cold Emails Suck. Tim Ferris can help.

Previous Episode

001 - The 9-Figure Creator Brand Playbook.

Welcome to the first episode of Sweat Equity, the best brainstorming session you’ve ever had.

Today’s episode is all about creator brands, and why cultivating a rabid fanbase is one of the most valuable things you can do for your business. Alex and Brian go deep on Kim K’s multi-million dollar empire, how Mr. Beast’s Feastables is eating Hershey’s lunch, and how KSI and Logan Paul's Prime Energy exploded onto the sports drink scene. Round things out with the 4 most important steps to cultivating a fanbase that will follow you anywhere, and you have yourself a jam-packed pilot episode.

SOCIALS

For weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1

For more marketing content, growth playbooks, and deep dives, marketingexamined.com

Follow Alex & Brian on Twitter

Alex: twitter.com/alexgarcia_atx

Brian: twitter.com/brian_blum1

CHAPTERS

00:00 - Intro

01:27 - Short-form vs. Long-form content

10:55 - How Kim K made $1m a minute

14:55 - Finding the perfect fit for your audience

23:05 - Why Mr. Beast's chocolate brand will overtake Hershey's

26:49 - Legacy brands can't compete with creators

30:32 - Every athletes’ side hustle should be content creation

45:33 - 4 Steps to launch a successful creator brand

51:21 - Viral CGI Playbook

Next Episode

003 - The Secret to Starting with Short-Form, and TikTok's War Against Amazon.

1 Recommendations

Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian break down exactly what you need to do if you're starting from scratch with short-form content, and how to make the most of the variety of platforms at your fingertips.

On this episode of Sweat Equity, Alex and Brian will break down the playbook for consistent growth for your social channels, how Alex is implementing this strategy in his short-form course, Cut 30. Brian covers why TikTok Shops are a huge threat to Amazon's empire, and why they will succeed where Meta failed. From podcast growth tips to why you need to care more about your packaging and unboxing experience, you don't want to miss this one.

Keep grinding, and we'll see you next week.

MORE SWEAT EQUITY

For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1

For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

Follow Alex & Brian on Twitter

twitter.com/@alexgarcia_atx

twitter.com/@brian_blum1

CHAPTERS

00:00 - Alex's Tiny Hat

03:43 - Cut 30 Update & The Only Way to Grow a Podcast

12:06 - Alex's Formula for Short-Form Success

18:57 - TikTok Declares WAR on Amazon, and why Meta couldn’t.

30:28 - You’re using hooks wrong. Learn from Connor Price

40:18 - Packaging is the Product

46:59 - "What is that?" Products that Market Themselves