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Super Connectors - Connecting with a Minimum Viable Audience

Connecting with a Minimum Viable Audience

07/30/24 • 21 min

Super Connectors

An important and powerful concept in marketing is the minimum viable audience – and I'm sure there are many interpretations about this. TBH, it's a conversation I'd love to expand on with others. In this episode of Super Connectors podcast, I'll share a few thoughts: How many people do you need to reach (as in, do you even need to grow an audience?), how to run a marketing campaign, and tools for managing contacts.

Subscribe at https://buildwithmaple.com/super-connectors-podcast (Resources links below)

In This Eposide:

  • 00:00 Introduction to Minimum Viable Audience
  • 00:59 Understanding the Concept of Minimum Viable Audience
  • 07:12 Defining and Applying Marketing Campaigns
  • 14:26 Tools for Managing Your Audience 20:38 Conclusion and Final Thoughts

Resources:

Tools:

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An important and powerful concept in marketing is the minimum viable audience – and I'm sure there are many interpretations about this. TBH, it's a conversation I'd love to expand on with others. In this episode of Super Connectors podcast, I'll share a few thoughts: How many people do you need to reach (as in, do you even need to grow an audience?), how to run a marketing campaign, and tools for managing contacts.

Subscribe at https://buildwithmaple.com/super-connectors-podcast (Resources links below)

In This Eposide:

  • 00:00 Introduction to Minimum Viable Audience
  • 00:59 Understanding the Concept of Minimum Viable Audience
  • 07:12 Defining and Applying Marketing Campaigns
  • 14:26 Tools for Managing Your Audience 20:38 Conclusion and Final Thoughts

Resources:

Tools:

Previous Episode

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Physical and Digital Tools for Creativity

There's a lot to say about the tools we use and how they shape our work – specifically the creative process. This is a reflection on the physical and digital tools available, and tips for knowing when it's time to practice vs. change tools.

Subscribe at https://buildwithmaple.com/super-connectors-podcast (Resources links below)

In This Episode:
00:00 Introduction to Super Connectors
00:51 Overcoming Perfectionism and Setting Goals
02:12 Exploring Physical Tools and Environments
05:18 The Power of Pen and Paper
09:00 Diving into Digital Tools
16:58 Discernment and Experimentation with Tools
22:35 Conclusion and Final Thoughts

Resources:

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In This Episode:
00:00 Introduction and Personal Update
01:07 Content Strategy Insights
03:47 Reflections on the 30-Day Challenge
05:50 Editing and Production Learnings
10:27 Audio Quality and Future Plans
11:58 Final Thoughts and Overcoming Perfectionism

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