Connecting with a Minimum Viable Audience

An important and powerful concept in marketing is the minimum viable audience – and I'm sure there are many interpretations about this. TBH, it's a conversation I'd love to expand on with others. In this episode of Super Connectors podcast, I'll share a few thoughts: How many people do you need to reach (as in, do you even need to grow an audience?), how to run a marketing campaign, and tools for managing contacts.

Subscribe at https://buildwithmaple.com/super-connectors-podcast (Resources links below)

In This Eposide:

• 00:00 Introduction to Minimum Viable Audience
• 00:59 Understanding the Concept of Minimum Viable Audience
• 07:12 Defining and Applying Marketing Campaigns
• 14:26 Tools for Managing Your Audience 20:38 Conclusion and Final Thoughts

Resources:

• 1,000 True Fans
• Seth Godin - Minimum Viable Audience
• Seth Godin - Smallest Viable Audience

Tools:

• ConvertKit
• Kitboard
• Folk
• Notion