Super Connectors

Choosing a name is one of the most important parts of design – it applies to your business/organization, and also to projects, events, courses, books, blog posts, etc...

In this episode I'll share my process of naming this podcast Super Connectors, and who it's for.

The question "Who is your audience" has always kept me in a loop, overthinking, and changing gears. This is arguably the most important part of any project. It's literally the context itself!

It's now clear to me with this name. For the past 10 years I've worked with Super Connectors! People who prioritize connection and provide generous value. They host events, create cohorts, host talk shows, and build communities. They bring out the best in others and grow networks. Are you a super connector?

Knowing this gives me unlimited ideas for things to share, stories from a decade of design and website strategy, successes and lessons hard learned. I'm so excited to share it with you.

How (quick behind the scenes and tools)

I created a logo quickly in Canva and used Transistor.fm to host the podcast. I connected it to ConvertKit for audience building and embedded the player on my website. I edited the podcast in Descript, using Studio Sound to improve audio quality. Transistor helped connect everything to different podcast streams, so all good to go!

Thank you for being here and for being a Super Connector!

There are 3 types of content I'm focused on: Useful, Personal, and Promotional. The goal is to balance it as much as possible – and so this is a personal update on the 30 day challenge and what I've learned. Let's be real, life has ups and downs. It's normal. And creating every day is an ambitious project – one I'm definitely committed to for more than one reason. One surprising outcome for me is discovering how much this process revealed for me!

In This Episode:
00:00 Introduction and Personal Update
01:07 Content Strategy Insights
03:47 Reflections on the 30-Day Challenge
05:50 Editing and Production Learnings
10:27 Audio Quality and Future Plans
11:58 Final Thoughts and Overcoming Perfectionism

An important and powerful concept in marketing is the minimum viable audience – and I'm sure there are many interpretations about this. TBH, it's a conversation I'd love to expand on with others. In this episode of Super Connectors podcast, I'll share a few thoughts: How many people do you need to reach (as in, do you even need to grow an audience?), how to run a marketing campaign, and tools for managing contacts.

Subscribe at https://buildwithmaple.com/super-connectors-podcast (Resources links below)

In This Eposide:

• 00:00 Introduction to Minimum Viable Audience
• 00:59 Understanding the Concept of Minimum Viable Audience
• 07:12 Defining and Applying Marketing Campaigns
• 14:26 Tools for Managing Your Audience 20:38 Conclusion and Final Thoughts

Resources:

• 1,000 True Fans
• Seth Godin - Minimum Viable Audience
• Seth Godin - Smallest Viable Audience

Tools:

• ConvertKit
• Kitboard
• Folk
• Notion

There's a lot to say about the tools we use and how they shape our work – specifically the creative process. This is a reflection on the physical and digital tools available, and tips for knowing when it's time to practice vs. change tools.

Subscribe at https://buildwithmaple.com/super-connectors-podcast (Resources links below)

In This Episode:
00:00 Introduction to Super Connectors
00:51 Overcoming Perfectionism and Setting Goals
02:12 Exploring Physical Tools and Environments
05:18 The Power of Pen and Paper
09:00 Diving into Digital Tools
16:58 Discernment and Experimentation with Tools
22:35 Conclusion and Final Thoughts

Resources:

• Check out my favorite tools organized by category at https://buildwithmaple.com/maple-toolbox/

This is an audio only episode in the efforts of simplifying! Let's explore why a creative project can become over-complicated – because sometimes something that seems like perfectionism is actually just a lack of planning and perspective. Here's a framework for keeping things simple and breaking big visions into stackable achievements.

Subscribe at https://buildwithmaple.com/super-connectors-podcast (Resources links below)

In This Episode:
01:56 The Joy of Visioning and Brainstorming
03:55 Embracing the Growth Mindset
06:13 The Minimum Viable Product Approach
09:04 Overcoming Perfectionism and Attachment
12:09 Taking Action and Simplifying

Resources:

• Book, The Mom Test
• Minimum Viable Website