
Successful Life Podcast
Corey Berrier
1 Creator
1 Creator
The Successful Life Podcast, hosted by Corey Berrier, is a globally recognized show that ranks in the top 2% of podcasts worldwide. It offers expert insights tailored for contractors, focusing on business strategies, sales skills development, and the integration of artificial intelligence (AI) in the industry.
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Top 10 Successful Life Podcast Episodes
Goodpods has curated a list of the 10 best Successful Life Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Successful Life Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Successful Life Podcast episode by adding your comments to the episode page.

Leadership Pitfalls: 15 Ways Trades Businesses Fail
Successful Life Podcast
03/14/25 • 43 min
Leadership failures cost trades businesses hundreds of thousands of dollars every year through invisible expenses that never appear on balance sheets. When your leadership team lacks clear vision, transparent communication, and consistent accountability, the ripple effects damage everything from customer satisfaction to employee retention.
Corey Berrier draws from years of industry experience to expose the 15 critical reasons leadership teams fail in HVAC, plumbing, electrical, and other skilled trades companies. He reveals how seemingly minor leadership shortcomings create major business problems—like how failing to enforce standards equally among high and low performers creates harmful inconsistency throughout your organization.
The financial implications are staggering. A bad hire costs approximately 50% of their annual salary when factoring in training resources, lost customer opportunities, and replacement expenses. For a company with 50 technicians cycling through just 10 poor hires annually, that represents a hidden $500,000 drain on profitability.
Beyond hiring practices, modern leadership requires embracing technological advancements that improve efficiency. Companies resistant to implementing effective CRM systems, digital tools, or service management software find themselves steadily losing market share to competitors whose teams can handle more service calls with greater ease and accuracy.
Perhaps most importantly, leadership directly shapes company culture. The best trades businesses have created environments so positive that they have potential employees lining up to join them, eliminating recruitment struggles entirely. Meanwhile, companies with toxic cultures perpetually struggle with turnover, underperformance, and customer complaints.
Ready to transform your leadership approach and unlock your business's true potential? This episode provides actionable strategies that drive profitability while creating a healthier workplace. When you serve your employees effectively, they'll naturally serve your customers exceptionally—creating sustainable growth and success.
https://coreyberrier.gumroad.com/
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/

Unpacking AI’s Influence on Sales: Jonathan Whistman's Expert Perspective
Successful Life Podcast
10/06/23 • 57 min
What happens when you blend leadership, sales, and artificial intelligence? You get a riveting conversation with Jonathan Whistman, the author of 'The Book of Sales Boss'. His book offers a fresh perspective on transitioning into a sales leadership role, tackling 'head trash,' and the exciting journey of publishing a book. We also converse about the fascinating world of AI and its impact on business operations, specifically in hiring and customer service.
Imagine an AI technology that can analyze calls, predict customer responses, and even schedule appointments. We explore these possibilities and more, with Jonathan providing riveting examples of how AI can revolutionize business operations. We also consider the potential of AI to self-sustain robots, upgrade plugins, and even rewrite new plugins. Moreover, we broach the topic of balancing work, family, and judgment, underlining the importance of understanding and appreciating the unique traits of high-performing leaders.
Our conversation takes an intriguing turn as we delve into the implications of deep fake videos and the need for laws and regulations to keep pace with advancing technology. Jonathan emphasizes the crucial need for social debates around the use and misuse of technology. Don't let this opportunity pass you by - gain insights from an expert on sales leadership, AI in business, and the role of technology in shaping our future. Join us for this captivating conversation with Jonathan Whistman.
https://www.perceptionpredict.ai/blog/author/jonathan-whistman-1
https://www.linkedin.com/in/jonathanwhistman/
https://www.thesalesboss.com/
https://celebritypresspublishing.com/members/jonathan-whistman/
https://www.crunchbase.com/person/jonathan-whistman
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/

From Bankruptcy to Empire: Aaron Gaynor's $60 Million Journey in the Trades
Successful Life Podcast
01/05/24 • 58 min
In our latest episode, we discuss Aaron Gaynor's experience of overcoming a significant setback. After facing bankruptcy, Aaron built a successful business worth $60 million. He shares his journey and offers advice for overcoming challenges. His story includes his evolution from a beginner plumber to a successful business leader, highlighting his strategies for resilience and success.
Aaron restructured his business strategy after bankruptcy, focusing on the plumbing and HVAC industries and incorporating innovative approaches. The episode explores how to expand services while maintaining quality, effective rebranding, and the utilization of AI in business operations. It presents a detailed analysis of how to adapt to a changing market.
The episode concludes by emphasizing the potential within the trade industry. Aaron's experience illustrates how personal and professional growth can emerge from challenging circumstances. The discussion aims to give listeners a deeper understanding of the trade industry and potentially inspire their professional development. Join us to hear more about Aaron's insights and approach to overcoming obstacles and achieving success.
http://www.ecoplumbers.com
http://linkedin.com/in/aaron-gaynor-9b1a7b16
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/

Unveiling Marketing Mastery: Ryan's Secrets to Customer Influence and Brand Success
Successful Life Podcast
01/19/24 • 64 min
Unlock the psychological secrets behind successful marketing strategies with Ryan, the mastermind from Wizard of Ad's, in our latest episode. We guarantee you'll come away with an arsenal of insights to influence customer behavior and bolster your brand's resonance. From the essentials of building trust to the art of creating an unforgettable character like Billy Ray for Drain Magic, this conversation is packed with real-world examples that illustrate the power of authenticity and entertainment in advertising.
Prepare to rethink everything you know about connecting with consumers as Ryan and I dissect the importance of aligning your business's values and convenience with customer expectations. We share enlightening stories, like the shift from aimless promotions to targeted messages that catapulted companies forward, and discuss the strategic timing of offers that turn lukewarm leads into hot prospects. Whether it's heating services or accounting firms, Ryan's expertise shines a light on leveraging service cycles and reducing acquisition costs through smart, value-driven communication.
Finally, we give you an exclusive sneak peek into an upcoming book co-authored by Ryan, which promises to revolutionize the way businesses approach scalability and ease in sales. This episode isn't just a treasure trove of marketing wisdom—it's a launchpad for anyone ready to elevate their brand and make a lasting impact on their industry. Tune in for a session brimming with strategies, laughter, and a deep dive into the power of simplicity in messaging that sets you apart from the crowd.
[email protected]
https://sellingrevolution.com
http://www.ryanchute.com
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/

Streamlining HVAC Operations Through AI Integration
Successful Life Podcast
07/12/24 • 31 min
Imagine having the power of advanced AI tools like ChatGPT and Cloud at your fingertips, enhancing your efficiency and making you look exceptionally knowledgeable in your field. In this episode of the Successful Life Podcast, I, Corey Berrier, share my personal journey of integrating AI into the HVAC industry. From eliminating ad clutter to delivering precise answers to complex technical queries, AI has proven to be a game-changer. We'll explore how these tools are revolutionizing email communication and marketing campaigns, especially for those of us juggling ADHD. Discover how AI is not just supporting but empowering new technicians by providing instant, accurate information and reducing their reliance on overworked colleagues.
The conversation doesn't stop there—we'll dive into the transformative benefits of AI in business operations, focusing on personalized hiring assessments. Learn about our successful partnership with Nexstar and how AI-driven evaluations for over 4,000 technicians, CSRs, and dispatchers have dramatically improved job performance and retention predictions. We'll discuss the critical importance of adopting AI to address the ongoing labor shortage, predict supply chain issues, and enhance training schedules in anticipation of industry shifts like the 2025 refrigerant change. Tune in to understand why early adoption and continuous learning of AI are key to staying ahead in the HVAC industry. Thank you for your unwavering support—don't forget to share and review to help our podcast grow!
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/

Navigating Tough Times: Landon Taylor on Resilience and Referrals
Successful Life Podcast
08/16/24 • 54 min
Learn how to turn customer referrals into a powerful marketing machine in our latest episode with Landon Taylor, the innovative mind behind Snoball. Landon shares his journey from facing near-crisis challenges in the financial services sector to developing Snoball, a tech-forward solution designed to enhance word-of-mouth marketing for home service companies. Discover the synergy between Snoball and AI tools like WhoHire, and gather insights on leveraging technology to address staffing challenges and boost marketing efforts in industries like HVAC and plumbing.
Meet Landon Taylor as he recounts the trials of surviving Google's policy changes and the impact of the COVID-19 pandemic on his business. Gain an understanding of the critical role that customer relationships and authentic referral programs play, even when facing severe financial strains. Learn from Landon's personal anecdotes about perseverance, innovation, and how these adversities led to the birth of Snoball, a platform that systematizes referrals and reviews to help home service businesses thrive.
Beyond business, we touch on the emotional and mental hurdles entrepreneurs face, with Landon sharing candid stories about balancing work and family life. He emphasizes the importance of support networks, mentors, and self-care in navigating challenging times. Finally, dive into practical strategies for managing online reviews and building customer loyalty with affordable marketing solutions that promise clear ROI. Tune in for a heartfelt conversation brimming with actionable insights and real-life experiences.
https://snoball.com/
https://whohire.com
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/

Creating your success w/ Jessica McLaren
Successful Life Podcast
03/09/21 • 56 min
Guest Profile:
Jessica McLaren; Owner of the company “Next Level Life”, Family and relationship coach, and a community builder.
Today’s Episode Summary:
Today’s guest, Jessica McLaren, transitioned from being a principal teacher to an entrepreneur. She came into the world of entrepreneurship to create an impact on the world and she is doing that very beautifully. Jessica is traveling around the world to help other people to elevate their level of success. Today Jessica is sharing with us her thoughts on becoming an entrepreneur, her travel experience during the pandemic, and her journey of personal transformation.
A lot of people look at entrepreneurs and fascinate their lives and fame but they don’t see their immense hard work. They just see the tip of an iceberg and assume that entrepreneurs have a lot of money and they can do whatever they want to do. But the truth is, being an entrepreneur is not as easy as it appears. It is a difficult path and it is almost synonymous with going through a grind. But if you are an entrepreneur by your choice and you are doing something that you love - regardless of how many hours you are putting in - and your work is truly aligned with your core values then you don’t feel the hard work. Rather you willingly put hours into your work.
Jessica says that to achieve success in life you don’t need to live the way society expects you to live. You don’t need to do a 9 to 5 job, you don't need to earn a certain level of income to be happy, and you don't need to retire at a certain age - work as many days as you want. Live your life the way you want to live it and make your own decisions because we achieve success only when we live authentically as our true selves, at our soul level, and in alignment with our true mission, purpose, and passion in life. But if we put our energy into something that doesn't relate to us then we cannot be successful.
Don’t avoid or suppress your emotions because emotion is a powerful tool and every human emotion serves a greater purpose. Moreover, live in the present moment and don’t bother yourself about the past because you cannot change it. Let your past go and enjoy your present. You cannot change your past but you can manipulate your future through visualization and manifestation. Also, don’t try to control the uncontrollable events of your life and surrender in front of uncontrollable things and then see the magic.
Listen to the podcast to learn in detail how all of these things work together and take you toward success. Tune in and enjoy the conversation.
What You Will Learn from this Episode:
- Why Jessica McLaren started her own coaching business?
- Jessica’s trip story during t
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/

Making disabilities your super power w/ Keyen Lage
Successful Life Podcast
03/04/21 • 60 min
Keyen Lage; leadership coach
Today’s Episode Summary:
My guest, Keyen, is a leadership coach but before starting his coaching business he was an athlete and a national football player. Due to an accident, he sustained some serious injuries and lost his ability to play football forever. After this catastrophic incident, he transitioned to his second life and started a new journey with a new purpose.
Keyen says that his limitation gave him fulfillment because a lot of people are chasing their dreams and trying to accomplish their dreams, but they are forever operating in the position of finding identity in the pursuit of their dreams. Throughout their life, they keep finding their identity and their happiness becomes dependent on their identity, achievements, and success. They don’t feel independent and it becomes very difficult for them to live a contented life.
We, human beings, attach so many identities to ourselves that are actually limiting our potential and growth and it becomes very difficult for us to separate them from us. We attach ourselves too much to the earthly titles that if these titles are snatched away from us we become sad. We think we are nothing without these titles and identities. Keyen promotes the idea of ‘being ok with being in a place without titles’. He says that your identity and happiness shouldn’t be wrapped up by your success.
There is nothing wrong with achieving success but we take the extra pressure of success by considering it as our only point of survival. This idealization of success not only creates stresses in our lives but it also affects our process of success. We, human beings, are very hard on ourselves. We pressurize ourselves to achieve more and more and there is no finish line. We motivate ourselves with the belief of ‘Do or Die’ that shows how addicted we are to succeed.
Addiction has different faces. In-fact, there are 2 categories of addiction. One category involves addiction of drugs, porn, alcohol, sex, etc. While other category includes addiction of achievements, addiction of success, addiction of helping others, addiction of religion, etc. The second category is more dangerous than the first category because the rate of people in this category is more than the other one. But we don’t feel these are also addictive behaviors because society glorifies them. Society does not see that the other side of this submission or idealization is a lot of sadness.
To live a contented, happy, and successful life we need to detach our happiness from these identities and change the programming that society has inculcated in our brains. We need to live our life without being so concerned about the definitions of success created by society and we need to
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/

Is Solar Sales a Scam? | Successful Life Podcast
Successful Life Podcast
06/06/22 • 21 min
From the shady dealings of Power Home Solar Energy to the rise of solar sales, it seems like everyone's got something to say about this hot topic. But what does the truth really hold?
They’re selling them a $70,000 solar system that doesn’t even work because
they didn’t pull the permit before they did the work.
Guess what? All those
solar panels and stuff that people purchased are worthless. Why take money
from innocent people for useless products?
Truth be told. Pink Energy is making things difficult for all the salespeople out
there, especially those in the solar industry.
They have failed in one job as a
company, training their people. Had they done better training, things would be
different.
Our renewal of vows is upcoming on the 9th of June. I wrote an email to a lady
requesting her to make our cake, and guess what her response was,” we will
need two weeks for this kind of order.” That’s shocking! I understand this
order may need time, but the lady should have given options. She also did not
consider the order included some cookies, which she completely overlooked.
If you are in trades, you need to take a few lessons from these situations and
episode:
Training your people is essential if you want to grow.
The construction industry is growing, and you need to do whatever it
takes to keep the people beneath you.
Being the cheapest person doesn’t guarantee you a win. If anything,
people don’t trust cheap stuff.
Time is of the essence when it comes to following up on leads.
Key Talking Points of the Episode:
[01:52] Is Pink Energy company scamming people?
[09:35] Funny story (sales 101)
[13:58] The essence of training your people right
Magical Quotes from the Episode:
“Salespeople by and large are not bad people, but this group evidently, did
some stuff they shouldn’t have done.”
“If you’re the guy that’s undercutting all your competition, you’re on a race to
the bottom.”
“The cheapest guy never wins.”
“Time is of the essence when you’re getting back to a lead.”
“If you’ve got solid people underneath you, you’re crazy not to keep those
people underneath you. Because if they leave you, they’re not coming back.
People are paying way more right now than they ever have in history.”
Relevant Links:
Objection Crusher Cheat Sheet
https://www.coreythesalesceo.com/occsheet
https://www.coreythesalesceo.com/ocbookingpage
Please join my free Facebook group
https://www.facebook.com/groups/saleslegends/
Follow me at:
https://www.instagram.com/coreyberrier/
www.linkedin.com/in/coreysalescoach
https://www.youtube.com/chan
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/

Dario Cucci - International Speaker, Bestselling Author, and Serve & Sell Coach to the Professionals
Successful Life Podcast
06/23/22 • 21 min
Discover how Dario Cucci can help you take your business to new heights with his years of experience in sales and self-development.
There is an unfortunate trend in the market. Businesses are spending a lot of money chasing new clients and neglecting existing ones. They only get in touch with their clients when there is a pending bill. According to Dario, the real money is in taking care of your existing. Dario helps entrepreneurs, coaches, consultants, and other service providers increase their sales by 300% without the need to get new clients! He has an interesting way of coaching his clients that he will be telling us about. Dario’s journey is interesting and encouraging. He moved from Switzerland to Australia because of wanting to explore life. His dream was to become an actor, but he was in personal training for five years. He moved to sales, and since then, it has become home. Dario has authored two books: Turning Customers into Profit and Crossroads to Clarity. Turning customers into profit is all about how to retain your customers, how to increase sales, how to be a better service, and how what kinds of things you can do in your own business for you to do that. Crossroads to clarity is about Dario’s journey to discover who he is, his struggles with Bell’s Palsy and things like that, and what people can learn from it to get more clarity around their path to where they want to go with their purpose in life. Listen in to learn more. Key Talking Points of the Episode: [00:38] Getting to know Dario
[09:11] Did priming play a role in Dario’s healing [14:31] How Dario works with clients [19:00] How we get people to implement what we teach them [40:52] Dario’s books Magical Quotes from the Episode: “If we just focus on the things that we’re doing right, we probably will do more right things. If you want to focus on the wrong things, you just probably keep doing more wrong things.”- Corey “In order for us to create a habit we need to practice it at least 21 time.”-Corey “Treating the cause takes longer than the symptom. But once you treat the cause you prevent it from reoccurring. And that’s the ultimate thing that we want people to have. So, they don’t need to recreate the same problem over and over again.”-Dario “It takes three times as long to get a new customer if not longer than to sell to an existing customer that already knows that you do great work.”-Dario “People lose customers, because they don’t nurture the people that they have, then they always try to go after the people that that your new people.”- Dario Relevant Links: Objection Crusher Cheat Sheet https://www.coreythesalesceo.com/occsheet Please join my free Facebook group
https://www.facebook.com/groups/thetradeschools/ Follow me at: https://www.instagram.com/coreyberrier/ www.linkedin.com/in/coreysalescoach Follow Dario Cucci at:
https://www.dariocucci.net/ https://ch.linkedin.com/in/dariocucci
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FAQ
How many episodes does Successful Life Podcast have?
Successful Life Podcast currently has 318 episodes available.
What topics does Successful Life Podcast cover?
The podcast is about Society & Culture, Marketing, Ai, Personal Journals, Business Management, Podcasts, Self-Improvement, Education, Sales and Artificial Intelligence.
What is the most popular episode on Successful Life Podcast?
The episode title 'The Art of Emotional intelligence and Effective Communication' is the most popular.
What is the average episode length on Successful Life Podcast?
The average episode length on Successful Life Podcast is 48 minutes.
How often are episodes of Successful Life Podcast released?
Episodes of Successful Life Podcast are typically released every 5 days, 12 hours.
When was the first episode of Successful Life Podcast?
The first episode of Successful Life Podcast was released on Nov 8, 2019.
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