Ep. 22 | Elevating Creativity and Business: Meet the Floral Boss, Danielle Fisher

11/12/24 • 29 min

In this episode of Structure and Soul, host Shanel Evans welcomes Danielle Fiser, the ultimate Floral Boss and mastermind behind the Floral Boss Collective. Danielle shares her journey from hobbyist to floral entrepreneur, emphasizing the importance of embracing your unique style and building a brand that stands out in a crowded market. She also discusses the challenges of navigating the creative industry, the mindset shift from hobbyist to business owner, and the power of building community through her collective. Whether youre an artisan, an aspiring entrepreneur, or simply curious about the world of floral design, this conversation is packed with inspiration and actionable insights.

Key Takeaways:

From Hobbyist to Boss: Danielle shares how she turned her passion for floral design into a thriving business by identifying her ideal customer, embracing luxury design, and building a brand that resonates with high-end buyers.
The Floral Boss Collective: This supportive community for floral artisans focuses on elevating creative and business skills, from mindset and pricing to expanding into new markets.
The Value of Authenticity: Danielle emphasizes the importance of showing up as your true self, attracting clients and collaborators who align with your values, and embracing vulnerability as a strength in business.

"Creatives are unique, but we often undervalue our work. Knowing your worth and your audience changes everything. Danielle Fisher

Connect with Danielle Fiser:

Website: MeetWithDanielle.org

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

Key Takeaways:

From Hobbyist to Boss: Danielle shares how she turned her passion for floral design into a thriving business by identifying her ideal customer, embracing luxury design, and building a brand that resonates with high-end buyers.
The Floral Boss Collective: This supportive community for floral artisans focuses on elevating creative and business skills, from mindset and pricing to expanding into new markets.
The Value of Authenticity: Danielle emphasizes the importance of showing up as your true self, attracting clients and collaborators who align with your values, and embracing vulnerability as a strength in business.

"Creatives are unique, but we often undervalue our work. Knowing your worth and your audience changes everything. Danielle Fisher

Connect with Danielle Fiser:

Website: MeetWithDanielle.org

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

Previous Episode

Ep. 20 | More Than a Model: Bridging Dreams and Community with Kisha

Kisha Martin Riley's journey as a community champion and founder of More Than a Model unfolds through her conversation with Shanel, highlighting the transformative power of community involvement in youth empowerment. Kisha, a mother of four, reflects on her upbringing where communal parenting played a crucial role in her development. This experience shaped her belief that raising children shouldn't rest solely on individual parents but rather involve a network of supportive adults who contribute to a child's growth. Shanel and Kisha resonate on this theme, sharing anecdotes from their lives that underscore the impact of a collaborative community approach.

As the conversation shifts to the mission of More Than a Model, Keisha elaborates on how the organization transcends traditional modeling by promoting a deeper understanding of self-worth among youth. The initiative encourages participants to embrace their multifaceted identitiesbeyond physical appearances and societal expectations. Kisha's approach emphasizes conflict resolution and effective communication, crucial skills that can empower young people to navigate challenges in their lives. Furthermore, the episode touches upon the importance of creating opportunities for youth from underrepresented backgrounds, reinforcing Kisha's commitment to bridging gaps in access and resources.

Listeners are invited into Kisha's ambitious vision for the future of More Than a Model, including plans for a respite home for youth, which aims to provide a safe space for them to decompress and learn vital life skills. The dynamic between Kisha and Shanel illustrates how passion for community service can inspire actionable change, turning ideas into impactful programs. The episode serves as a reminder of the significant role that nurturing environments play in developing well-rounded individuals and the necessity of prioritizing self-care for those committed to serving others, making it a must-listen for anyone interested in community development and youth mentorship.

Key Takeaways:

Community involvement is crucial; both Keisha and Chanel emphasize the importance of empowering youth.
Kisha's organization, More Than a Model, focuses on providing opportunities beyond traditional modeling.
Creating a respite home for youth is one of Keisha's dreams for her community.
Self-care is vital for entrepreneurs like Kisha and Shanel to maintain their effectiveness.
Both speakers highlight the importance of teaching children about entrepreneurship and financial literacy.
The significance of community parenting is highlighted as a lost art in today's society.

Resources: Local Superstar ebook

Connect with Kisha:

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest:...

Next Episode

Ep. 23 | Unlocking High Ticket Success: Messaging Secrets Revealed with Jackie Noelke

Diving into the world of high-ticket coaching and consulting, Shanel and Jackie discuss the challenges and triumphs of building a business centered around impactful messaging. Jackie highlights her unique approach to messaging that focuses on desires rather than problems, steering clear of the traditional 'problem-agitate-solve' formula that often leaves potential clients feeling disempowered. The conversation flows into the importance of understanding the current market dynamics, where buyers are now more discerning and require a longer nurturing process.

Jackie stresses the need for entrepreneurs to offer varied price points and flexible options to cater to diverse client needs, as well as the resurgence of live webinars and masterclasses as effective tools for engagement. This episode is a treasure trove of actionable tips for those in the coaching and consulting space, offering a fresh perspective on how to adapt and thrive in todays competitive landscape.

Takeaways:

Effective messaging is essential for high-ticket sales; it's not just about ads.
Building authentic relationships through social media can enhance your marketing strategy.
Nurturing your leads and providing value can lead to better conversions over time.
Shifting focus from pain points to desires can attract more empowered clients.
Creating a diverse range of offers can cater to different client budgets and needs.
Consistency in showing up on social media fosters trust and engagement with your audience.

Connect with Jackie: