Structure and Soul Podcast

Shanel, Host of the Structure and Soul podcast, dives deep into the power of YouTube marketing with guest Ben Jones from Titan Marketing. The conversation kicks off with a look into the nuances of branding and audience growth on the platform, highlighting the unique advantages YouTube offers compared to other social media channels. Ben shares his journey from traditional marketing methods to embracing YouTube, detailing the pivotal moment when he transitioned after losing his Facebook ad accounts unexpectedly. This shift not only changed the trajectory of his career but also opened doors to a new realm of business possibilities through YouTube ads.

Throughout the discussion, Ben emphasizes the significance of understanding your audience and the importance of crafting compelling ad content. He outlines a four-part structure for effective YouTube ads: starting with a hook, followed by a concise elevator pitch, an engaging story, and a strong call to action. Listeners are encouraged to focus on the first few seconds of their ads, as these moments can determine the ad's success. The episode is packed with insights into leveraging YouTube's targeting capabilities, which allow marketers to reach audiences based on income and intent, a strategy that can significantly enhance lead quality.

As the conversation progresses, Ben also touches on the exciting developments in YouTube's advertising landscape, including the emergence of YouTube Shorts and innovative ad formats. He shares how businesses can repurpose successful content from other platforms to engage audiences on YouTube effectively. The episode wraps up with a discussion on the future of marketing, the potential of AI in ad creation, and the importance of nurturing a solid internal team to sustain growth in an evolving digital space. For entrepreneurs and marketers alike, this episode is an invaluable resource filled with practical strategies and inspiration for harnessing the power of YouTube.

Key Takeaways:

• Understanding the importance of YouTube ads can significantly boost your business growth.
• Creating a compelling hook in the first five seconds of your ad is crucial.
• Effective targeting on YouTube allows you to reach high-income potential clients directly.
• Utilizing AI for ad script creation can streamline your marketing efforts tremendously.
• Building a solid marketing strategy is essential for driving traffic to your online business.
• Helping young entrepreneurs start their own businesses can reshape future generations' financial literacy.

Connect with Ben:

• titanmarketer.com
• youthinbusiness.com

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

• Host Website: www.shanelevans.com
• Apply to be a Guest: www.structureandsoulpodcast.com
• LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

Shanel welcomes Bianca Jordan, a dynamic immigration attorney who has transformed her law practice into a thriving business model through the power of social media, particularly TikTok.

Bianca shares her journey from starting a virtual law firm in 2014 to pivoting into marketing consultancy during the pandemic. She emphasizes the importance of leveraging platforms like TikTok to build a strong online presence without compromising professional licenses.

The conversation dives deep into Bianca's insights on how professionals across various fieldssuch as therapists, CPAs, and real estate agentscan utilize social media to attract their ideal clients while maintaining compliance with their regulatory bodies.

Bianca recounts her experiences during the pandemic when many traditional lawyers struggled to adapt, while she thrived by embracing a virtual model and sharing her knowledge. Her story serves as a powerful reminder of the evolving landscape of legal practice and the necessity for professionals to adapt and innovate in their marketing strategies.

Connect with Bianca:

www.instagram.com/brazenlawyer/

www.threads.net/@brazenlawyer

www.tiktok.com/@brazenlawyer

www.linkedin.com/in/brazenlawyer

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

• Host Website: www.shanelevans.com
• Apply to be a Guest: www.structureandsoulpodcast.com
• LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

Amanda's engaging conversation on the Structure and Soul podcast offers a deep dive into the challenges faced by interior designers in establishing their online identities. With a focus on authenticity, Amanda describes how many professionals hide behind generic content instead of embracing their colorful personalities. She introduces the concept of 'ditching the vanilla,' which serves as a rallying cry for creatives to express themselves vibrantly and connect with their audience on an emotional level. Throughout the episode, Amanda articulates the vital role that storytelling plays in attracting clients, asserting that true connection arises from sharing personal experiences rather than merely showcasing work.

The discussion also highlights Amanda's transition from traditional interior design to coaching, emphasizing her passion for helping others navigate the complexities of digital branding. She recounts her journey of building a successful e-design business while traveling the world, demonstrating the power of adaptability and innovation in today's market. Amanda's insights are particularly relevant in a post-COVID landscape, where many are re-evaluating their professional paths and seeking more flexible, fulfilling careers. This episode provides not only practical tips for enhancing social media presence but also a motivational call to embrace one's unique story and use it to foster genuine connections with clients.

Takeaways:

• Amanda emphasizes the importance of authenticity in branding and social media for interior designers.
• Ditching the vanilla approach means showcasing your unique story to attract clients.
• Creating a vibrant online presence is crucial for standing out in the design industry.
• Networking and collaboration can lead to unexpected opportunities and business growth.
• Amanda shares her transition from working with homeowners to coaching fellow designers online.
• The journey of overcoming online harassment and rebuilding a business is truly inspiring.

Connect with Amanda:

• FosterDecorConsulting.com

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

• Host Website: www.shanelevans.com
• Apply to be a Guest: www.structureandsoulpodcast.com
• LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

In this episode of Structure and Soul, host Shanel Evans welcomes Danielle Fiser, the ultimate Floral Boss and mastermind behind the Floral Boss Collective. Danielle shares her journey from hobbyist to floral entrepreneur, emphasizing the importance of embracing your unique style and building a brand that stands out in a crowded market. She also discusses the challenges of navigating the creative industry, the mindset shift from hobbyist to business owner, and the power of building community through her collective. Whether youre an artisan, an aspiring entrepreneur, or simply curious about the world of floral design, this conversation is packed with inspiration and actionable insights.

Key Takeaways:

• From Hobbyist to Boss: Danielle shares how she turned her passion for floral design into a thriving business by identifying her ideal customer, embracing luxury design, and building a brand that resonates with high-end buyers.
• The Floral Boss Collective: This supportive community for floral artisans focuses on elevating creative and business skills, from mindset and pricing to expanding into new markets.
• The Value of Authenticity: Danielle emphasizes the importance of showing up as your true self, attracting clients and collaborators who align with your values, and embracing vulnerability as a strength in business.

"Creatives are unique, but we often undervalue our work. Knowing your worth and your audience changes everything. Danielle Fisher

Connect with Danielle Fiser:

• Website: MeetWithDanielle.org

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

• Host Website: www.shanelevans.com
• Apply to be a Guest: www.structureandsoulpodcast.com
• LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

• Sherrell's pivot was inspired by the need for better bookkeeping education.
• The fear of change can be outweighed by the need for new opportunities.
• Balancing logical training with entrepreneurial risk-taking is crucial.
• The need for comprehensive bookkeeping education is greater than ever. Starting a business can provide the flexibility needed for family commitments.
• Rebranding can significantly impact business success and client engagement.

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

• Host Website: www.shanelevans.com
• Apply to be a Guest: www.structureandsoulpodcast.com
• LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.