004: The Advantage: The Just Cause

Explicit content warning

01/24/20 • 31 min

Our reputation, good or bad, gets created in minutes. Not weeks, months or years. That reputation then spreads at the speed of social media. Ten years ago, Conscious Capitalism wasn't a phrase anyone knew. Sinek wasn't writing about the companies, best positioned for the long-game, are those passionately fighting for a Just Cause. Times have changed. Entrepreneurs are affected. Those who adapt, win. Those who don't, die. A Just Cause is the ultimate advantage.

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003: The Endgame: To Kill Financial Stress

The old methods of business no longer work. Times have changed. Most entrepreneurs are taught a system that focuses on marketing and sales. This leads to two (compounding) fatal outcomes. Commoditized products and services. And ineffective, sensationalized marketing. This ends in the intense need to sell, sell, sell. Where Relationship-equity is the after-thought. Leading the business to extreme foundational weakness. To change this, StoryAthletes deploy the two foundational tenets of a Profitable Impact Business to transform people and communities, while achieving superior financial security. Listen in.

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005: The Execution: The Business Model

No tactic or strategy can save a poorly designed business model. Once you go down the wrong rabbit hole, regarding product-design or concept, trying to escape that deficit, pretty much destroys you. Plenty of entrepreneurs know this truth. Design it right. Build it once. Pivot when needed. Design it wrong? Struggle forever. So, let's talk model. Or, more importantly, let's talk objective.