Bonus Content - WIIFM, is it a Tattoo or a Radio Station? - a chat with client and prospect engagement wizard Cindy Zuelsdorf
03/04/25 • 29 min
Are you ready to transform your trade show experience into a realm of genuine connections and opportunities? Our conversation with Cindy Zuelsdorf delves into the art of engagement at trade shows, where she shares her strategic insights on maximizing visibility and building lasting relationships.
Throughout the episode, we discuss the critical importance of recognizing the unique motivations of the attendees. This allows you to tailor your engagements and ensure prospects feel legitimately valued. Cindy’s insights highlight how simple strategies—like effective pre-event communication and asking thoughtful questions—can invite meaningful conversations.
Engagement doesn't end once the attendees leave your booth; Cindy emphasizes the significance of being authentic and proactive.
Join us for a lively discussion packed with practical advice on how to elevate your trade show presence. Whether you're looking to attract more visitors to your booth or cultivate lasting relationships
Don't miss out on more morsels like this, subscribe to our podcast, share your thoughts after listening, or leave a review to join the conversation!
TEXT
DREAM to +1 530 203-5703 for more on Cindy's Dream 100 methodology
or
SEVEN to +1 203-5703 for a free chapter from Cindy's book Seven Marketing Basics
Are you ready to transform your trade show experience into a realm of genuine connections and opportunities? Our conversation with Cindy Zuelsdorf delves into the art of engagement at trade shows, where she shares her strategic insights on maximizing visibility and building lasting relationships.
Throughout the episode, we discuss the critical importance of recognizing the unique motivations of the attendees. This allows you to tailor your engagements and ensure prospects feel legitimately valued. Cindy’s insights highlight how simple strategies—like effective pre-event communication and asking thoughtful questions—can invite meaningful conversations.
Engagement doesn't end once the attendees leave your booth; Cindy emphasizes the significance of being authentic and proactive.
Join us for a lively discussion packed with practical advice on how to elevate your trade show presence. Whether you're looking to attract more visitors to your booth or cultivate lasting relationships
Don't miss out on more morsels like this, subscribe to our podcast, share your thoughts after listening, or leave a review to join the conversation!
TEXT
DREAM to +1 530 203-5703 for more on Cindy's Dream 100 methodology
or
SEVEN to +1 203-5703 for a free chapter from Cindy's book Seven Marketing Basics
Previous Episode
Episode 5 - Have I Got Something Special Just for You
In this episode, we talk about that middle tier of messaging, the stuff below your sign and maybe tagline that people can see as they walk past your booth. It’s a great chance to connect with genuine prospects by zeroing in on what’s in it for them. We’ll also preview our next Bonus Content, a conversation with client and prospect engagement expert, Cindy Zuelsdorf.
Steve Smedberg's Marketer Morsels - Bonus Content - WIIFM, is it a Tattoo or a Radio Station? - a chat with client and prospect engagement wizard Cindy Zuelsdorf
Transcript
Here is more Marketer Morsels bonus content .
SteveCindy Zuelsdorf is the founder of Kokoro Marketing and a real wizard when it comes to applying the human touch through technology to create long-lasting , deep relationships with clients and prospects . I recently had a great chat with Cindy about how to apply that wizardry to trade shows . Here's tha
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