Bonus Content: A Room with Many Doors - a conversation with brand expert Carol Phillips

01/28/25 • 20 min

A Room with Many Doors
A conversation about your brand with Carol Phillips

Maximize your investment when you make your trade show presence the embodiment of your brand. In this free bonus content Steve sits down with Carol Phillips who shares her insights on how to think about and maximize the benefit of your brand strategy before, during, and after your next trade show.

Carol Phillips is the founder of Brand Amplitude and adjunct professor emeritus at the Mendoza College of Business at the University of Notre Dame.

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A Room with Many Doors
A conversation about your brand with Carol Phillips

Carol Phillips is the founder of Brand Amplitude and adjunct professor emeritus at the Mendoza College of Business at the University of Notre Dame.

Support the show

Previous Episode

Trade Show Tidbits Episode 3 Quick Start Guide - When and Where

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In this episode we’ll help you start organizing the calendar and the logistics for your next trade show. The final episode in our Quickstart will explore the power of planning and paper. Yes good old-fashioned paper. You’ll even hear the word briefcase in this episode. Like who has a briefcase these days? Whatever it is you’re into, a messenger bag, satchel, or a trusty backpack, you’ll save room for a few things after this episode.

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Next Episode

Season 1 Episode 4 Three Tiers and a Hanging Sign

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Getting to the point

Chapter two of Trade Show Tidbits focuses on messaging

Episode 4 - Three Tiers and a Hanging Sign explores the layered messaging funnel most effective for getting people to your booth, telling them who you are and what that’s good for them, and ultimately, getting the. To stop and engage with you.

We’ll also start at the top of that pyramid and offer a nugget or two about the big sign above your booth or stand.

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