Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)
06/25/24 • 26 min
1 Listener
In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations.
Episode Sponsor:
We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.
Here are five reasons why you should consider working with Lemon.io.
- The time from your request to getting a candidate is just 48 hours.
- Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO.
- They only provide senior devs, with an average of 7 years' experience.
- Their talent pool covers more than 300 dev languages & frameworks.
- Your hire comes with a zero-risk, replacement guarantee.
Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.
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Topics we cover:
- 0:58 – Testing different prices for your product
- 8:12 – One-time or lifetime payments
- 15:02 – Horizontal products, building something for everyone
- 21:43 – Making descriptive recommendations
Links from the Show:
- 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)
- TinySeed
- Building & Scaling Products: Lessons Learned from Four Years and 8,000 Customers – Des Traynor
- Shoe Dog by Phil Knight
- Sid Meier's Memoir! by Sid Meier
- Masters of Doom by David Kushner
- Doom Guy by John Romero
- The Ultimate Sales Machine by Chet Holmes
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations.
Episode Sponsor:
We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.
Here are five reasons why you should consider working with Lemon.io.
- The time from your request to getting a candidate is just 48 hours.
- Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO.
- They only provide senior devs, with an average of 7 years' experience.
- Their talent pool covers more than 300 dev languages & frameworks.
- Your hire comes with a zero-risk, replacement guarantee.
Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.
Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.
As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups
Topics we cover:
- 0:58 – Testing different prices for your product
- 8:12 – One-time or lifetime payments
- 15:02 – Horizontal products, building something for everyone
- 21:43 – Making descriptive recommendations
Links from the Show:
- 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)
- TinySeed
- Building & Scaling Products: Lessons Learned from Four Years and 8,000 Customers – Des Traynor
- Shoe Dog by Phil Knight
- Sid Meier's Memoir! by Sid Meier
- Masters of Doom by David Kushner
- Doom Guy by John Romero
- The Ultimate Sales Machine by Chet Holmes
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
Previous Episode
Episode 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)
In episode 718, Rob Walling and Derrick Reimer tackle listener questions about giving up on ideas, competing in crowded markets, and developing painful features. They also chat about SavvyCal’s recent design refresh, finding founder-market fit, and whether Derrick has retired from podcasting.
Episode Sponsor:
Is your outsourced development team dropping the ball?
Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.
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Get the committed, responsive development team that your business deserves.
Visit DevSquad.com/startups and get 10% off the first three months of your engagement.
Topics we cover:
- 3:59 – Which feature felt harder and took longer than imagined?
- 9:14 – When is time to give up on a SaaS idea and move on?
- 17:51 – Finding customers in crowded markets with large incumbents
- 23:32 – Has Derrick officially retired from podcasting?
- 25:57 – Handling competitors that are copying differentiating product features
- 28:48 – Evaluating SavvyCal’s refreshed design
- 31:10 – Considering vertical vs. horizontal SaaS for SavvyCal
- 34:05 – Why did Derrick decide to pursue the idea for SavvyCal?
- 40:19 – Finding “founder-fit”
Links from the Show:
- The SaaS Playbook by Rob Walling
- TinySeed
- Derrick Remier (@derrickreimer) | X
- SavvyCal
- Group scheduling mode
- The Build In Public Podcast
- The Art of Product Podcast
- 8 B2B Marketing Strategies That Got My Startup to $10 Million (and 1 that FAILED)
- Finding My Next Bootstrapped Business Idea
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
Next Episode
Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)
In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts.
Episode Sponsor:
If you need help hiring great talent from Latin America and the Philippines, but don’t want to pay ongoing recruitment fees, check out Outwork Staffing.
Outwork Staffing can help you hire customer support, virtual assistants, developers - or whoever you need! You pay a one-time hiring fee after they find your ideal candidate, and that’s it- there’s no additional costs, even if your new hire stays for years.
If your new hire doesn’t work out, Outwork Staffing will find you a replacement, free of charge within the first 6 months of their employment.
They also provide coaching to help you find, manage, and grow your global team efficiently.
Visit outworkstaffing.com/startups to book a call and get $500 off your first placement by mentioning Startups For the Rest of Us.
Topics we cover:
- 3:34 – Prioritizing marketing growth and work-life balance outside of work
- 7:07 – Buying back your time and optimizing for convenience
- 10:08 – Identifying the right things to work on with coaches and masterminds
- 19:42 – Making fewer, bigger decisions as a founder
- 22:01 – Making intentional family-focused time
- 30:03 – How Craig started his coaching
- 36:11 – Podcasting with co-hosts vs. podcasting solo
Links from the Show:
- MicroConf Connect
- TinySeed
- Craig Hewitt (@TheCraigHewitt) | X
- Castos
- Rogue Startups
- Craig’s Founder Insights Newsletter
- 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)
- Episode 644 | Buying Back Your Time with Dan Martell
- Buy Back Your Time by Dan Martell
- Zirtual
- Buying The Future by Craig Hewitt
- The MicroConf YouTube Channel
- Who Not How by Dan Sullivan
- Who: The A Method for Hiring by Geoff Smart, Randy Street
- Quit: The Power of Knowing When to Walk Away by Annie Duke
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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