Goals Are Critical | 5Crowd | Rachel Zimmer

In this episode, we talk about building a startup from its earliest stages to the moment when it is acquired. We consider the importance of conducting adequate research on a particular problem before one embarks on their startup journey. Further, we discuss the effectiveness of repeatedly asking oneself, "What problem am I solving?" In conversation, we split the startup life cycle into multiple stages and talk about them individually. Today's guest is Rachel Zimmer, an entrepreneur with experience in marketing and advertising. She co-founded 5Crowd, an on-demand marketing production platform. Using the 5Crowd platform, projects such as banner ads and radio spots are completed using a 100% crowdsourced model. 5Crowd has brought affordable advertising and marketing to everyone, but this has been especially important for small businesses. It has received recognition from Fast Company, Deloitte’s 50 Best, Marketing Magazine, and more. Today, Rachel is the General Manager for Entrepreneur First in Canada. She coaches and mentors multiple tech startups using her knowledge and experience in marketing, sales, leadership and product market fit. She has received a number of awards, including the Desjardins Young Entrepreneur, Top 30 Under 30, and Emerging Entrepreneur of the Year. She also won first place at Canada's Next Top Ad Exec.