Startup Confidential
Dr. James F. Richardson
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Top 10 Startup Confidential Episodes
Goodpods has curated a list of the 10 best Startup Confidential episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Startup Confidential for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Startup Confidential episode by adding your comments to the episode page.
Ep. 18 - Working w/Agencies - Identity and Branding
Startup Confidential
03/15/20 • 13 min
Look at my glorious brand! Save it for the bedroom, please. In CPG, you are scaling a product line. It may have a name. It may have a look. But let's not confuse how important branding is in the ramp up of a strong business. It is VERY easy to overthink these elements and agencies will charge to the maximum extent of founder ego if you let them. Time to get real. So, you must be in the right place.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Episode 79 - The Last Big Early-Stage Hire is the Toughest
Startup Confidential
10/01/22 • 9 min
Wow. Finding a decent head of marketing is easy. But, their ability to move the needle is probably dumb luck, despite their organizational skills. Most marketing fails to move awareness and household penetration because the head of marketing doesn’t have a Guggenheim ruthless eye for effective creative that moves hearts and wallets. The problem is so bad, I even launched a course, now live, to help train folks who want to up their effectiveness and become major players at the table.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Episode 121 - The New CPG Funding Gap
Startup Confidential
07/01/24 • 15 min
As wealth has concentrated in the 1%, there is a lot more private money looking for ways to diversify and generate income. Not in savings accounts or CDs. In your startup. Angel and family office money is more plentiful than ever, but institutional venture capital (backed by Wall Street) has basically pulled up and out of food and other highly unprofitable sectors of consumer packaged goods. Private Equity is largely backing Phase 4 brands far from the launch gates. Why is this? And what does it mean for founders today growing companies? I'll dive into all of it.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Episode 122 - The Next Phase of the Smoothie Wars
Startup Confidential
07/15/24 • 11 min
Disclaimer: I am an advisor to Once Upon a Farm, which produces smoothies for tiny kids but do not hold equity in the company
The battle for the freshly blended home smoothie is on. You would think this is something for bagged produce, but it's the latest packaged food competition. Daily Harvest appeared online in 2015 to challenge Dole fruit’s near monopoly on frozen smoothie kits and fruit for the home blender. Where is all this going? And what can we learn from this new category?
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Episode 123 - How To Filter Advice
Startup Confidential
08/01/24 • 11 min
LinkedIn has accelerated the distribution of unsolicited and solicited advice on anything. For founders of consumer brands, though, knowing how to seek out and filter advice is critical, especially quasi-advice attached to sloppy critique of your business. In this episode, I teach founders the three basic filtering rules they need to absorb well-intentioned, thoughtful critique and advice (free or paid). I also explain why good, free advice is incredibly rare. Have a listen!
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Episode 124 - Regenerative Agriculture - New Mega-Trend or Splitting Organic Hairs?
Startup Confidential
08/15/24 • 10 min
With two dueling regenerative ag certifications in motion, I feel like it's 1999 all over again. You know, the time when "organic" had multiple certifications and not much clarity for consumers - until the USDA launched a regulated symbol in 2002. In this episode, I explore the long-term potential for regenerative agriculture to essentially become the next "organic" to replace it over time. Hope you enjoy!
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Episode 128 - One Industry Pro Please
Startup Confidential
10/15/24 • 9 min
You may be an amateur with an idea. A great idea. And you may be smart, organized and well-funded. But you still should have at least one other person on your team with 10 years plus functional experience in the early stage world. Most likely, this should be an ops person. This is the skill most founders simply do not have. And it often shows.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Episode 129 - The Six Elements of a Good Strategic Plan
Startup Confidential
11/01/24 • 9 min
It’s that time of year, folks. Preparing for 2025! The most underthought aspect of early-stage business plans is the strategic plan. It’s the front half of your business plan focused on growth. And all too often, it resembles an investor pitch. In this episode, I narrate material from my Blog for a broader audience so that you can focus on a measurable plan for growth based on reality.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Episode 130 - Your Year-Round Horror Show - The Death Funnel
Startup Confidential
11/15/24 • 11 min
The perils of the first $500,000 in recurring sales are many. Most are related to cash flow and getting paid by distributors or retailers. Without the proper seed monies, many companies evaporate despite the power of their innovation. In this episode, I’m updating the episode that launched this tough love podcast. There is less space on shelves than ever before, slotting fees have risen, and competition for access is worse than ever. Learn how to get through it and thrive.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Episode 106 - Behavior-Based Brand Building
Startup Confidential
11/15/23 • 9 min
Unfortunately, the folks who talk loudest about brand-building are either a) branding agencies, b) venture capitalists or c) overly enthusiastic founders. Curb your enthusiasm. You can design a brand identity, a symbolic system. But, ‘brand’ is an outcome. It is an outcome based on influencing real human behavior, entering social networks with memorable consumer experiences, potent symbolism, and grassroots ‘influence,’ not social media puffery. Learn the rules of behavior-based brand-building or get ready to struggle unnecessarily on your journey up the Skate Ramp.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
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FAQ
How many episodes does Startup Confidential have?
Startup Confidential currently has 139 episodes available.
What topics does Startup Confidential cover?
The podcast is about Organic, Management, Entrepreneurship, Podcasts, Business, Cpg, Natural, Strategy and Food.
What is the most popular episode on Startup Confidential?
The episode title 'Episode 74 - Why Engineers Struggle as Startup Founders' is the most popular.
What is the average episode length on Startup Confidential?
The average episode length on Startup Confidential is 11 minutes.
How often are episodes of Startup Confidential released?
Episodes of Startup Confidential are typically released every 15 days.
When was the first episode of Startup Confidential?
The first episode of Startup Confidential was released on Feb 19, 2019.
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