Episode 79 - The Last Big Early-Stage Hire is the Toughest
10/01/22 • 9 min
Wow. Finding a decent head of marketing is easy. But, their ability to move the needle is probably dumb luck, despite their organizational skills. Most marketing fails to move awareness and household penetration because the head of marketing doesn’t have a Guggenheim ruthless eye for effective creative that moves hearts and wallets. The problem is so bad, I even launched a course, now live, to help train folks who want to up their effectiveness and become major players at the table.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Wow. Finding a decent head of marketing is easy. But, their ability to move the needle is probably dumb luck, despite their organizational skills. Most marketing fails to move awareness and household penetration because the head of marketing doesn’t have a Guggenheim ruthless eye for effective creative that moves hearts and wallets. The problem is so bad, I even launched a course, now live, to help train folks who want to up their effectiveness and become major players at the table.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Previous Episode
Episode 78 - The Curious Case of RampCo
RampCo is an illustrative case based on my client's work. It explores how a brand launched as a multi-category platform can immediately find its hero UPCs and pivot toward them. The result is a more focused, much faster grower brand consumers now see as a true category expert. And consumers want new brands to be category specialists. Leave the platform innovation for store label brands. They can pull it off because they own the points the distribution and don't care how slowly 800 UPCs move. It's their shelves!
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Next Episode
Episode 80 - Why Coke Really Shut Down Honest Tea
Many in the natural/organic end of CPG were heartbroken when Coca-Cola wound down the Honest Tea portion of the Honest business. In this episode, I share my own take on why Coca-Cola most likely made this decision and why Honest sold way too early in the revenue curve to make this acquisition work long-term.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
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