Ep. 18 - Working w/Agencies - Identity and Branding
Explicit content warning
03/15/20 • 13 min
Look at my glorious brand! Save it for the bedroom, please. In CPG, you are scaling a product line. It may have a name. It may have a look. But let's not confuse how important branding is in the ramp up of a strong business. It is VERY easy to overthink these elements and agencies will charge to the maximum extent of founder ego if you let them. Time to get real. So, you must be in the right place.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Look at my glorious brand! Save it for the bedroom, please. In CPG, you are scaling a product line. It may have a name. It may have a look. But let's not confuse how important branding is in the ramp up of a strong business. It is VERY easy to overthink these elements and agencies will charge to the maximum extent of founder ego if you let them. Time to get real. So, you must be in the right place.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Previous Episode
Ep. 17 - Professionalizing Yourself
Most CPG founders are NOT from the industry they operate in. Many are younger folks. If either is true, professionalizing yourself is a critical practice. If you're young AND new to CPG, your burden is the highest...but you can do this. You have to take it very seriously. Professionalization is not about being polite. It's about something more difficult. Listen in to my social science take on why this is so critical in the CPG sector.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Next Episode
Ep. 19 Learning the Right Lessons from the Covid-19 Emergency
This national health emergency has thrown most 2020 plans into the trash. As everyone revises their moves, it's important to understand the lessons for near-term business decisions and the lessons for the long-term. If you want to dig in more, I have a free webinar about the surge in CPG caused by social distancing orders. It may be helpful to you and your team. https://bit.ly/2ycPlN9
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
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