Episode 68 - The Law of Frito-Lay and Why it Matters
04/15/22 • 6 min
Enjoy a clip from the Audible version of Ramping Your Brand on why focus matters so much when scaling a consumer brand AND getting it to grow well into the nine figures. It’s short and sweet. Enjoy!
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC
Premium Growth Solutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Enjoy a clip from the Audible version of Ramping Your Brand on why focus matters so much when scaling a consumer brand AND getting it to grow well into the nine figures. It’s short and sweet. Enjoy!
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC
Premium Growth Solutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Previous Episode
Episode 67 - The SkinnyPop Trap of Sales-Driven Growth
This episode is based on one of my most popular, recent blog posts. In it, I explain the problem that arises in the nine figures if founders built a well-timed business primarily using sales and trade techniques. Getting to $100M is getting easier and easier on the back of paced distribution and superbly timed product design, in part because inflation means you don’t have to sell to a lot of repeat consumers to generate that kind of money. Learn from Skinnypop’s surprising stall-out.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC Premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Next Episode
Episode 69 - Gregory Shepard Interview Part 1
Have you ever wanted a founder who is also an investor to peel back the real challenge of investor alignment? I've been looking for two years for such a person. It's hard to find folks like this who will talk honestly. And Greg Shepard is one of them. Greg is the co-founder and CEO of BOSS Startup Systems, an open-source methodology developed to empower entrepreneurs. Greg has built and sold 12 businesses in BioTech, TransitTech, AdTech, and MarTech, is a recipient of four private equity awards for transactions between $250M to $1B and has appeared in Fortune, Entrepreneur, The New York Observer, The DEAL and Thrive Global.
In part one of our interview, Greg leans into the whole topic of investor/founder alignment, how thin it is, and how to understand how institutional investors think when they approach you with big smiles.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
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