#6: David Habib: Founder and CEO of Yo Mama's Foods on Building a Healthy Food Brand

David Habib is the Founder and CEO of Yo Mama’s Foods. Growing up as a first-generation American, David Habib was inspired by his mother’s ability to unite people of all cultures and backgrounds around the table through healthy and delicious food. In 2017, he quit his job as a Deloitte Consultant to found Yo Mama’s Foods, which is a company that makes healthy pasta sauces salad dressings, and condiments. The brand can be found in more than 8000 retail stores nationwide, including Whole Foods, Target, and Walmart. And its also the # 1 selling pasta sauce brand on Amazon. David was also recently selected for the Forbes 30 Under 30 list in the 2022 Food and Drink category.

In this episode we talk about:

• Everything that goes into creating a food brand.
• How Yo Mama's Foods went about formulating the early recipes for the product
• How Yo Mama's Foods went about distributing them across major brands such as Whole Foods and Amazon

Check out Yo Mama’s Foods at https://yomamasfoods.com/

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