Solutions, Services, and Social Action. Can Store Design Make a Difference?
03/25/21 • 53 min
Brick-and-mortar retail is primed to benefit from pent-up demand in a post-pandemic world. But should transactions be the only end game? Stores can play a powerful role in promoting causes, showcasing solutions and services, and fostering employee engagement, yet realizing the potential requires a shift in priorities.
Carol’s guest is passionate about harnessing the power of design to make a difference. Ian Johnston is the founder and creative director of Quinine, a UK-based integrated research, strategy, and design consultancy specializing in establishing and scaling brickand-mortar concepts for non-retail companies.
In this multi-topic interview, Carol and Ian discuss how placing a higher priority on achieving higher purposes benefits retailers across every channel. The episode wraps up with Ian giving his fresh take on multi-format retail, sustainability’s next act, the limits of localization and other hot topics.
In this interview, you’ll learn:
Why brick-and-mortar’s distinctions drive digital success
How store design aids retailers’ service expansion aspirations
How to balance uniqueness and scale to level-up localization strategies
Why virtuous brands will win as store shopping surges
Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
Brick-and-mortar retail is primed to benefit from pent-up demand in a post-pandemic world. But should transactions be the only end game? Stores can play a powerful role in promoting causes, showcasing solutions and services, and fostering employee engagement, yet realizing the potential requires a shift in priorities.
Carol’s guest is passionate about harnessing the power of design to make a difference. Ian Johnston is the founder and creative director of Quinine, a UK-based integrated research, strategy, and design consultancy specializing in establishing and scaling brickand-mortar concepts for non-retail companies.
In this multi-topic interview, Carol and Ian discuss how placing a higher priority on achieving higher purposes benefits retailers across every channel. The episode wraps up with Ian giving his fresh take on multi-format retail, sustainability’s next act, the limits of localization and other hot topics.
In this interview, you’ll learn:
Why brick-and-mortar’s distinctions drive digital success
How store design aids retailers’ service expansion aspirations
How to balance uniqueness and scale to level-up localization strategies
Why virtuous brands will win as store shopping surges
Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
Previous Episode
3 Trajectories Powering Retail’s Latest Brand Boom
Retailers and brands are spreading their wings as pandemic-era dynamics accelerate demand for differentiation and scale. Online marketplace expansion, private brand proliferation, and retailer-to-retailer hookups are powering retail’s latest brand boom and even though options abound, caution is called for. In this episode, Carol tracks her hottest retail trajectories and retail’s latest retail headlines to break down the brand action.
In this episode you’ll learn:
Why online marketplaces are a growing brand gateway
How scale-builders and curators will drive digital expansion
Why private brands are powerful category-killers in the COVID era
How frenemy forays are lowering brands’ resistance to down-market deals
Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
Next Episode
Are You Ready for the Retailer-as-Service Revolution?
Retailers are investing in services as never before to keep shoppers engaged and explore new revenue streams. Forays into healthcare, advertising, and financial services are becoming commonplace as retailers like Walmart, Kroger, and Target take platform-building to the next level. But what happens when retailers begin to see themselves as services, not just companies that provide them?
In this episode, Carol reveals her latest retail trajectory, retailer-as-service, and details how it changes the game for the industry and retail suppliers of all stripes. She wraps up with a lightening round on the rush of brand introductions hitting retail right now and how it’s setting the stage for post-COVID profitability.
In this episode you’ll learn:
The unexpected customer groups driving retailers’ growth strategies
How retailer services will shift spending for brand marketers
Why “if they build it, you must use it” should be suppliers’ new mantra
Why retailers see portfolio-building as a post-COVID safeguard
Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
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