Chat with marketing guru - Mark Schaefer
07/12/23 • 51 min
Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy’s career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human.
ABOUT MARK SCHAEFER
Author, speaker, futurist, and business consultant
Community - RISE
https://businessesgrow.com/rise-community/
Podcast - Marketing Companion
https://businessesgrow.com/podcast-the-marketing-companion-2/
Blog - Grow
https://businessesgrow.com/blog/
Book list:
https://businessesgrow.com/social-media-marketing-books/
Books mentioned:
Known
Marketing Rebellion
Belonging to the Brand
Cumulative Advantage
CHAPTERS
01:17 Introduction
02:43 Story of Mark’s impact on Izzy
04:48 Known book
08:06 Marketing Rebellion book
11:42 Cumulative Advantage book
17:05 ActiveCampaign
19:12 Belonging to the Brand book
23:29 Narrating your books on Audible
26:22 David Meerman Scott - Marketing the Moon
27:18 Mark’s space journey
30:29 Apollo Program as a marketing case study
31:53 SkyView and NASA Brand
33:53 Apollo program woven with marketing
35:19 Podcast anniversary
38:54 Jason Falls
40:10 Sneak peek - RISE Community
41:25 Marketing Retreat - Uprising
43:32 Global Community
45:11 Space for Kentucky
44:45 Blog {Grow}
46:14 Final Thoughts - Be human
49:44 Ending remarks
SHOW NOTES
David Meerman Scott
Apollo artifacts with two collections:
https://www.apolloartifacts.com
https://www.apollopresskits.com
Marketing the Moon book
https://www.davidmeermanscott.com/books/marketing-the-moon
Marketing Podcast Network
https://marketingpodcasts.net/
SkyView App
Apollo Program
https://www.nasa.gov/mission_pages/apollo/missions/index.html
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy’s career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human.
ABOUT MARK SCHAEFER
Author, speaker, futurist, and business consultant
Community - RISE
https://businessesgrow.com/rise-community/
Podcast - Marketing Companion
https://businessesgrow.com/podcast-the-marketing-companion-2/
Blog - Grow
https://businessesgrow.com/blog/
Book list:
https://businessesgrow.com/social-media-marketing-books/
Books mentioned:
Known
Marketing Rebellion
Belonging to the Brand
Cumulative Advantage
CHAPTERS
01:17 Introduction
02:43 Story of Mark’s impact on Izzy
04:48 Known book
08:06 Marketing Rebellion book
11:42 Cumulative Advantage book
17:05 ActiveCampaign
19:12 Belonging to the Brand book
23:29 Narrating your books on Audible
26:22 David Meerman Scott - Marketing the Moon
27:18 Mark’s space journey
30:29 Apollo Program as a marketing case study
31:53 SkyView and NASA Brand
33:53 Apollo program woven with marketing
35:19 Podcast anniversary
38:54 Jason Falls
40:10 Sneak peek - RISE Community
41:25 Marketing Retreat - Uprising
43:32 Global Community
45:11 Space for Kentucky
44:45 Blog {Grow}
46:14 Final Thoughts - Be human
49:44 Ending remarks
SHOW NOTES
David Meerman Scott
Apollo artifacts with two collections:
https://www.apolloartifacts.com
https://www.apollopresskits.com
Marketing the Moon book
https://www.davidmeermanscott.com/books/marketing-the-moon
Marketing Podcast Network
https://marketingpodcasts.net/
SkyView App
Apollo Program
https://www.nasa.gov/mission_pages/apollo/missions/index.html
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
Marketing with podcasts
In this week’s episode of the Space Marketing Podcast, we chat with Chris Porter and Jenny Curtis from CurtCo. They are the creative duo of the sci-fi audiodrama SOLAR podcast series. Solar stars Stephanie Beatriz, Tony Award winner Alan Cumming, Academy Award winner Helen Hunt and Jonathan Bangs. It is a great example of space-based entertainment.
CurtCo has 15 different podcasts spanning several genres. Podcasting is becoming a marketing tool for companies. Join us as we learn about this marketing trend.
LINKS
https://www.curtco.com/podcasts
https://www.solarthepodcast.com/
https://www.speakeasysociety.com/
ABOUT CHRIS PORTER
SOLAR Writer, Producer, and director
https://www.chrismakesstories.com/
ABOUT JENNY CUTIS
Podcast Director, producer, and Host
Picture credits:
Jenny Curtis from https://www.jennycurtis.com/
Chris Porter from https://www.chrismakesstories.com/
Solar image from https://www.solarthepodcast.com/
Chapters
01:04 Introduction
02:38 About Solar Podcast
04:06 Solar Trailer
08:45 Speakeasy Society
9:40 Developing the sound story
12:34 COVID impact in the story’s development
16:37 Star voice talent casting
18:48 Awards
19:53 How we know when a show is successful
21:07 Reaching for the Moon
22:22 Hollywood Unscripted
25:10 Synergy
29:34 Marketing CurtCo
30:56 From magazines to podcasts
34:50 Advertising that tells a story
36:51 ActiveCampaign
39:05 Marketing Challenges
42:29 Podcast promotion on channels
43:53 Importance of a marketing person or team
44:48 See the future of space and podcasting
49:40 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
How to build a happy, productive marketing team in a start-up environment
In this episode of the Space Marketing Podcast, Izzy chats with Nat Brown-Lennox about the marketing profession and how to develop a happy marketing team in a startup environment.
She is a brand and marketing leader with over 18 years of global experience in multiple sectors across several industries, including #tech, #finance, #fintech, #cybersecurity, professional services and #aerospace.
ABOUT NAT
VP of Marketing
Stay tuned for the company reveal in a future episode
https://www.linkedin.com/in/nat-brown-lennox-b6181a270/
Chapters:
00:01 Welcome
01:14 Introduce Nat Brown-Lennox
03:30 Marketing definition
04:27 What’s new in Nat’s world
08:07 The importance of marketing on your team
12:17 Marketing is a science and art
14:14 Marketing has changed
15:34 Creating a happy team
19:34 Internal marketing
20:50 Perspective of different marketing
23:34 Thought leaders
26:12 Proper resources and budgeting
27:35 Damaging the creative team
32:50 AI and Threads
36:38 Community and tribes
37:32 Using AI as a resource
40:37 Threads (NOTE: It will not delete your Instagram - they fixed that bug)
43:27 Managing social platforms
47:32 Advice for the marketing profession working with a start-up business
55:32 Carl Yung’s 12 Archetypes
Links:
EVONA Space Staffing
https://www.evona.com/
#marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #marketingteam
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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