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Space Marketing Podcast

Space Marketing Podcast

Izzy House

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
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Top 10 Space Marketing Podcast Episodes

Goodpods has curated a list of the 10 best Space Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Space Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Space Marketing Podcast episode by adding your comments to the episode page.

Space Marketing Podcast - Space Marketing Podcast with Dr. Mark Wagner
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10/05/22 • 56 min

Today is World Teachers’ Day — a global event launched by the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 1994. My guest is a forward-thinking teacher that spends a great deal of time preparing the next generation for the challenges of the new world and inspiring them to reach farther.

Dr. Mark Wagner’s focus is disrupting traditional education modules. He is dedicated to inspiring students to enter STEAM fields and rethink our world using space as a foundation. He wants to take education into the next era and off planet.

We talk about his new book, Space Education: Preparing Students for Humanity’s Multi-planet future, his new educational program – Ares Learning, and his efforts to inspire young women with SpacePrize.

Podcast link on YouTube: https://youtu.be/Rrybn9vZVtM

ABOUT Dr. MARK WAGNER

Author and educator

Space Prize Foundation: https://spaceprize.org

Speaker Series: https://spaceprize.org/speakers

Curriculum: https://spaceprize.org/education

ARES Learning: https://areslearning.com

Space Education Events: http://spaceeducation.events

Space Education book: https://www.amazon.com/Space-Education-Preparing-Humanitys-Multi-Planet-ebook/dp/B0B8328WWL/

Social/contact info:

Twitter - @markwagner

LinkedIn - @markdouglaswagner

Facebook - @ markdouglaswagner

Instagram – @markwagner

Mentions:

Space Perspective - https://spaceperspective.com

Gays In Space

CK12 - ck12.org/

Female Quotient - www.thefemalequotient.com

Overview Effect by Frank White – FrankWhiteAuthor.com

Overview Roundtable

Challenger Center Manhattan - https://www.challenger.org

There are Challenger Centers all across the U.S. Look for one in your area.

Virgin Galactic – Galactic Unite - www.galacticunite.com

Blue Origin – Club for the future - www.clubforfuture.org

SpaceX education program - www.astranova.org

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Space Marketing Podcast - Chat with marketing guru - Mark Schaefer
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07/12/23 • 51 min

Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy’s career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human.

ABOUT MARK SCHAEFER

Author, speaker, futurist, and business consultant

https://businessesgrow.com/

Community - RISE

https://businessesgrow.com/rise-community/

Podcast - Marketing Companion

https://businessesgrow.com/podcast-the-marketing-companion-2/

Blog - Grow

https://businessesgrow.com/blog/

Book list:

https://businessesgrow.com/social-media-marketing-books/

Books mentioned:

Known

Marketing Rebellion

Belonging to the Brand

Cumulative Advantage

CHAPTERS

01:17 Introduction

02:43 Story of Mark’s impact on Izzy

04:48 Known book

08:06 Marketing Rebellion book

11:42 Cumulative Advantage book

17:05 ActiveCampaign

19:12 Belonging to the Brand book

23:29 Narrating your books on Audible

26:22 David Meerman Scott - Marketing the Moon

27:18 Mark’s space journey

30:29 Apollo Program as a marketing case study

31:53 SkyView and NASA Brand

33:53 Apollo program woven with marketing

35:19 Podcast anniversary

38:54 Jason Falls

40:10 Sneak peek - RISE Community

41:25 Marketing Retreat - Uprising

43:32 Global Community

45:11 Space for Kentucky

44:45 Blog {Grow}

46:14 Final Thoughts - Be human

49:44 Ending remarks

SHOW NOTES

David Meerman Scott

Apollo artifacts with two collections:

https://www.apolloartifacts.com

https://www.apollopresskits.com

Marketing the Moon book

https://www.davidmeermanscott.com/books/marketing-the-moon

Marketing Podcast Network

https://marketingpodcasts.net/

SkyView App

Apollo Program

https://www.nasa.gov/mission_pages/apollo/missions/index.html

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Join Izzy as she delves into PART 2 of the future of space exploration with Steve Wolfe, President and Co-founder of the Beyond Earth Institute.

The Beyond Earth Institute is a non-profit think tank focused on preparing for the future of humanity beyond our home planet. They conduct research, provide analysis, and offer recommendations on space policy proposals with implications spanning from the near-term to the next hundred years.

Policy plays a pivotal role in shaping the trajectory of space development, and understanding its dynamics is crucial for what awaits us in the cosmos. In this interview, we explore what the Beyond Earth Institute is doing to pave the way for human habitation and work beyond Earth.

In Part 1, we got to know Steve Wolfe and his journey to space policy. Let’s head into part 2 of our interview with Steve and begin with the question that will be at the heart of our space future and the Beyond Earth Symposium in Nov 1-2.

#BeyondEarth #SpaceExploration #FutureInSpace #BeyondEarthInstitute #SpacePolicyInsights

ABOUT STEVE WOLFE

Co-founder and President of Beyond Earth Institute

[email protected]

https://beyondearth.org/

https://beyondearthsymposium.org/

November 1-2, 2023

American University Washington School of Law

Washington, DC

Beyond Earth video

https://youtu.be/psYLgDYpDEs?si=vBByYJ8TY-Twfk5H

GSA Spaceport Summit

https://www.globalspaceportalliance.com/all-events/

CHAPTERS

02:26 Beyond Earth Symposium

02:52 Frank White, author of the Overview Effect

03:35 Peter Garretson, Senior Fellow in Defense Studies, American Foreign Policy Council

04:06 Lt General John Shaw

05:07 Keynote Ken Bowersox, NASA Associate Administrator for Space Operations

05:36 International Space Station

06:05 VAST

07:00 Elon Musk

12:50 Gaia Hypothesis

15:06 Steve’s book - The Obligation: A Journey to Discover Human Purpose on Earth and in the Cosmos

15:44 Outreach Challenges

23:00 BRIC and policy

25:32 The importance of supporting space efforts

27:14 What drives elected officials

28:13 Space STEM

28:45 Where’s our Greta?

29:17 Space debris and mitigation

32:10 Not science fiction, but science future

32:37 Why are we spending resources to go to space?

34:24 So called “Billionaire’s playground”

36:39 Space is no longer just based on government spending

38:22 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episode guest is the CEO for Stratodynamics, Gary Pundsack. Join us as we discuss the UAV fight to near space. We discuss the climate crisis and how UAVs can monitor pollution in the upper atmosphere. UAVs, or Unmanned Aerial Vehicles, are used for a myriad of things from bridge inspections to fire fighting. Stratodynamics is using this aircraft to monitor climate, sniff out turbulence, and research near space in the stratosphere.

YouTube Episode Link: https://youtu.be/A7bcYxv3AIw

Show Notes:

ABOUT GARY PUNDSACK

CEO for Stratodynamics

http://www.stratodynamics.ca

SMP Show Notes - Expanded

Want to know more about the marketing strategies discussed in today’s podcast?

Visit the Show Notes – Expanded page for this podcast at:

https://spacemarketingpodcast.com/blog/smp-show-notes-expanded-gary-punsack-ceo-of-stratodynamics

The strategy and corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible.

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Space Marketing Podcast - Space Sustainability with guest Daniel Smith with AstroAgency
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02/21/24 • 56 min

In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods.

Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space.

#spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment

DANIEL SMITH

Founder & Creative Director

https://astroagency.co.uk/

https://firearrow.space/

LINKS

https://astroagency.co.uk/

https://firearrow.space/

https://clearspace.today/

https://astroscale.com/

https://www.gov.uk/government/organisations/uk-space-agency

https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/

https://foe.org/

https://spacescotland.org/

CHAPTERS

1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency

2:22 Daniel’s journey to the space industry

6:03 Space needs skilled professionals and marketers (marketeers)

6:32 AstroAgency

8:17 The need for space awareness and public disconnect

9:48 Fire Arrow - assisting countries develop sovereign launch capabilities

13:02 Space Bar

17:05 Hold on to your boosters

17:35 What are some marketing challenges

22:18 Why businesses need marketing

24:39 Successful marketing campaigns and strategies and why they were successful

26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space

29:30 UK and their space sustainability goals in space and on Earth

35:57 Workforce development

41:34 Ukrainian war with Russia

46:12 Future of space in the next 10-20 years

50:54 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Space Marketing Podcast - Space Marketing Podcast with Robert Aillon
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07/13/22 • 35 min

Space Marketing Podcast

Guest: Robert Aillon

Robert Aillon is the person behind the push to have Ecuador in the space race. He is the founder of Leviathan Space Industries and president of Guayaquil Space Society. Related marketing strategies can be seen in the Show Notes - Expanded

Our guest today is developing a spaceport gateway in Ecuador. He is passionate about spreading the vision of space throughout the country. Part of this effort is providing education and inspiration to its citizens in an effort to ignite excitement about the space industry and the future possibilities. His vision includes developing new space-focused industries within Ecuador that include developing the technology research, manufacturing, science, trade and space tourism for the new space economy.

ABOUT ROBERT AILLON

President

Guayaquil Space Society

https://space.nss.org/guayaquil-space-society/

Founder

Leviathan Space Industries LLC

https://www.leviathanspace.com

ABOUT THE SHOW

Explore marketing principles, strategies, and tactics through the lens of space. In addition to our audio podcast, we also have a companion video podcast that includes extra pictures and video from today’s guest.

Episode Podcast Link: Scheduled July 13

YouTube Link: https://youtu.be/ZNjksBhjN2E

SMP SHOW NOTES - EXPANDED

Want to know more about the marketing strategies discussed in today’s podcast?

Visit the Show Notes – Expanded page for this podcast at: https://spacemarketingpodcast.com/blog/guest-robert-aillon

The corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible.

DISCUSSION LINKS:

Blue Origin Club for the Future

https://www.clubforfuture.org

Tip: Education-based marketing (page 184)

Blue Origin Club for the Future is a wonderful example of education-based marketing. See more.

Tip: Create an experience that delights (page 171)

Robert described the impact that Blue Origin’s postcard program had on the children when they received their postcards back from space. See more.

Delightment and education-focused gifts for your audience are powerful marketing tools that provides a win-win for everyone. See more.

GLEC IAF Conference 2022 in Ecuador

https://www.iafastro.org/events/global-series-conferences/the-global-conference-on-space-for-emerging-countries-2022/

TIP: Create an event (page 176)

Robert talked about the recent GLEC IAF Conference 2022 in Ecuador. Creating an event is a great way to provide a vehicle to get your brand’s tribe together. See more.

Thunderbird School of Global Management from Arizona State University

Executive Master's Global Management: Space Leadership, Business and Policy, Business, Management, Marketing, and Related Support Services

https://thunderbird.asu.edu/degree/executive/executive-master-global-management-space-leadership

Tip: Education-based marketing (page 184)

Robert is a student of this program. Along with a specialized degree, this program offer opportunities to connect with business professionals creating a valuable network for leaders within the space industry. See more.

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible -

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Space Marketing Podcast - Space Marketing Podcast with Phnam Bagley
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08/09/23 • 68 min

On this episode of the Space Marketing Podcast, Izzy chats with Phnam Bagley with Nonfiction about developing a persona, telling your story on stage, and winning the Deep Space Food Challenge.

Izzy says, “I have known Phnam for several years now, and I am still blown away each time we see each other. She has a creative mind and sees the world in a completely new way.”

Phnam Bagley designs the future of everything, on and off planet Earth.

She is a space architect that rethinks aspects of pleasure and comfort in space, and making the world a better place through good design.

ABOUT PHNAM BAGLEY

Partner at Nonfiction.

TED speaker.

Space Architect,

Industrial Designer, Futurist. 🚀

Overview Roundtable

https://www.humanspaceprogram.org/

Nonfiction

https://www.nonfiction.design/

NASA and Canada Space Agency (CSA) in partnership with the Methuselah Foundation launched a Deep Space Food Challenge to generate novel food production technologies or systems that require minimal resources and produce minimal waste, while providing safe, nutritious, and tasty food for long-duration human exploration missions.

https://www.deepspacefoodchallenge.org/

https://www.nasa.gov/directorates/spacetech/centennial_challenges/spacefood/index.html

Spacey Grilled Chicken

https://youtu.be/kcHfXjm7dvU

TED Talk

https://lnkd.in/gPfnyx_h

Somnee Sleep

https://www.nonfiction.design/projects/the-future-of-sleep

Taste of Space Celebrity Chefs

https://www.kennedyspacecenter.com/launches-and-events/events-calendar/2023/november/taste-of-space-celebrity-chef-event

Toastmasters International

https://www.toastmasters.org/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Space Marketing Podcast - Space Marketing Podcast with guest -  Beth Mund
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11/02/22 • 49 min

Space Marketing Podcast guest on this episode is Beth Mund. She is an Analog Astronaut, Former NASA Spokesperson, Keynote Speaker, Podcast Host, workshop developer, Author, and an inspirational leader in the industry.

Beth Mund, Casual Space podcast host, has conversations with astronauts, CEOs, engineers, authors, artists, and so many more interesting people.

Beth also has a new initiative called Stories of Space that will take your story to the International Space Station.

Listen to some great conversation about space!

Video episode Link: https://youtu.be/DxYp__HbqH8

ABOUT BETH MUND

Beth Mund

Analog Astronaut, Former NASA Spokesperson, Keynote Speaker, Podcast Host, Workshop Developer, Author, and an inspirational leader in the industry

https://www.bethmund.com

Casual Space Podcast

https://www.bethmund.com/podcast

STORIES of Space Project

https://www.storiesofspace.com

[email protected]

Space Camp

U.S. Space and Rocket Center

https://www.spacecamp.com

Analog Missions

Hawaii

Hi-Seas

https://www.hi-seas.org

Poland

LunAres Research Station

https://lunares.space

ISS R&D conference

https://www.issconference.org/

ISS Benefits to Humanity book

https://www.nasa.gov/mission_pages/station/research/news/benefits-2022-book

SPACEKIND by Loretta Hidalgo-Whiteside

https://www.lorettawhitesides.com/the-new-right-stuff

Skyview app

https://www.space.com/skyview-review

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Space Marketing Podcast - Building a Kingdom in Saudi Arabia - Mansour AlJawini
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08/23/23 • 34 min

Last week’s episode of Space Marketing Podcast focused on space education from an educator's perspective with Kaci Heins at Limitless Space Institute. This week, we travel to the other side of the space education segment and speak with Mansour AlJawini - a university student of space and marketing from Saudi Arabia.

Mansour and Izzy discuss marketing and the initiatives of the Kingdom of Saudi Arabia as the country transitions into a sustainability leader of the future and the power of marketing to create change that inspires the next generation.

#marketing #spacemarketing #sustainable #university #education #saudiarabia #middleeast #spaceindustry #spaceexploration #spaceeconomy #vision2030

CHAPTERS:

01:21 Introduction

03:21 Studies

3:47 Interest in space

04:49 Axiom launch

05:17 Saudi Vision 2030

08:10 Axiom astronauts reflects diversity

08:56 Boosters

09:41 Launch inspiration

12:26 Marketing

15:04 The most exciting part

16:35 Senior year

19:26 Artificial Intelligence

22:30 Marketing is a tool

24:32 Saudi and Middle East Initiative

28:35 Final Thoughts

LINKS:

Humans to Mars Conference

https://www.exploremars.org

Marymount University

https://marymount.edu

Axiom Launch

“The Kingdom of Saudi Arabia bought the final two seats on Axiom’s mission, with Rayyanah Barnawi and Ali al-Qarni flying as mission specialists. Barnawi is the first Saudi woman to fly in space.”

https://www.cnbc.com/2023/05/22/spacex-axiom-ax-2-docks-with-space-station-carrying-saudi-astronauts.html

Vision 2030

https://www.vision2030.gov.sa

Neom - The Line

https://www.neom.com/en-us/regions/theline

Saudi and Middle East Initiative

https://www.greeninitiatives.gov.sa

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Space Marketing Podcast - Game changing space stations - Max Space
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08/01/24 • 54 min

Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment.

https://getmaxspace.com/

CHAPTERS

01:13 Introduction of Kirsten Whittingham, President of Max Space

02:32 Building a cake and contracts

Kirstn’s journey to space via space camp

09:20 Max Space

13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong

20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth

21:15 Biomanufacturing of human organs and retinas

24:53 Cosmic Girls Foundation

30:44 Diversity in culture and background experience to bring different perspectives and different solutions

32:42 Space needs you - space needs all kinds of professions

Outreach of space

33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media.

37:09 Importance of outreach

40:06 Marketing and outreach challenges

44:35 Websites and social media

45:08 Having a professional marketing from the beginning

47:53 Future outlook for space

50:11 Final thoughts of the day

Cosmic Girls Foundation - https://www.cosmicgirls.org/

Space Camp - https://www.rocketcenter.com/SpaceCamp

Embry-Riddle University - https://erau.edu/

Genesis 1 and 2

Bigelow Expandable Activity Module (BEAM) on the International Space Station

Made in Space

Small Sat 2024 - https://smallsat.org

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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FAQ

How many episodes does Space Marketing Podcast have?

Space Marketing Podcast currently has 83 episodes available.

What topics does Space Marketing Podcast cover?

The podcast is about Marketing, Astronomy, Podcasts, Science and Business.

What is the most popular episode on Space Marketing Podcast?

The episode title 'Space Marketing Podcast with Karyn MacVean and Ben Hernandez' is the most popular.

What is the average episode length on Space Marketing Podcast?

The average episode length on Space Marketing Podcast is 44 minutes.

How often are episodes of Space Marketing Podcast released?

Episodes of Space Marketing Podcast are typically released every 7 days.

When was the first episode of Space Marketing Podcast?

The first episode of Space Marketing Podcast was released on Jun 12, 2022.

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