Game changing space stations - Max Space
08/01/24 • 54 min
Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment.
https://getmaxspace.com/
CHAPTERS
01:13 Introduction of Kirsten Whittingham, President of Max Space
02:32 Building a cake and contracts
Kirstn’s journey to space via space camp
09:20 Max Space
13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong
20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth
21:15 Biomanufacturing of human organs and retinas
24:53 Cosmic Girls Foundation
30:44 Diversity in culture and background experience to bring different perspectives and different solutions
32:42 Space needs you - space needs all kinds of professions
Outreach of space
33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media.
37:09 Importance of outreach
40:06 Marketing and outreach challenges
44:35 Websites and social media
45:08 Having a professional marketing from the beginning
47:53 Future outlook for space
50:11 Final thoughts of the day
Cosmic Girls Foundation - https://www.cosmicgirls.org/
Space Camp - https://www.rocketcenter.com/SpaceCamp
Embry-Riddle University - https://erau.edu/
Genesis 1 and 2
Bigelow Expandable Activity Module (BEAM) on the International Space Station
Made in Space
Small Sat 2024 - https://smallsat.org
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment.
https://getmaxspace.com/
CHAPTERS
01:13 Introduction of Kirsten Whittingham, President of Max Space
02:32 Building a cake and contracts
Kirstn’s journey to space via space camp
09:20 Max Space
13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong
20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth
21:15 Biomanufacturing of human organs and retinas
24:53 Cosmic Girls Foundation
30:44 Diversity in culture and background experience to bring different perspectives and different solutions
32:42 Space needs you - space needs all kinds of professions
Outreach of space
33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media.
37:09 Importance of outreach
40:06 Marketing and outreach challenges
44:35 Websites and social media
45:08 Having a professional marketing from the beginning
47:53 Future outlook for space
50:11 Final thoughts of the day
Cosmic Girls Foundation - https://www.cosmicgirls.org/
Space Camp - https://www.rocketcenter.com/SpaceCamp
Embry-Riddle University - https://erau.edu/
Genesis 1 and 2
Bigelow Expandable Activity Module (BEAM) on the International Space Station
Made in Space
Small Sat 2024 - https://smallsat.org
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
Crafting a Stellar Speaker Proposal
Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom.
They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities.
Commercial Space Week - January 27-31, 2025 in Orlando, FL
SpaceCom | 51st Space Congress - https://www.spacecomexpo.com
Space Mobility Conference - https://spacemobility.org
GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
Call for speaker presentations - DEADLINE: JULY 10, 2025
Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD
CHAPTERS:
01:12 Introduction
02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair
03:52 Tracks at SpaceCom and Space Mobility Conference
05:23 Speaking at SpaceCom
07:38 Getting interesting speakers and keynotes
09:12 Selecting panelists and TINATalks
09:54 Benefits of Speaking
11:56 Speaking is about the audience, not about selling your company
13:48 Filling out the speaker presentation proposal
19:21 Things to avoid in your proposal
20:24 The rating system for approval (how your paper can move to the top)
22:37 The criteria
26:46 Advice for would-be presenters
29:54 Toastmasters
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
From startup to stardom - Marketing to space
I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement.
Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground.
CHAPTERS
01:08 Introducing Aphrodite Brimsmead from Duro
02:45 About Duro
04:10 From engineering to marketing
05:14 Customer experience
06:13 Starting up
07:26 Scrappy developing creative results
10:28 How has Duro grown?
11:11 Having a marketing person on staff
12:08 Working with an agency
14:06 Creating assets and finding the right audience
14:43 SmallSat
16:08 AD
17:16 Preparing your team for conferences
19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts
20:26 Marketing tools in the toolbox
23:48 Why space
25:59 Duro case study - AstroForge
28:13 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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