Space Sustainability with guest Daniel Smith with AstroAgency
02/21/24 • 56 min
In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods.
Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space.
#spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment
DANIEL SMITH
Founder & Creative Director
https://astroagency.co.uk/
https://firearrow.space/
LINKS
https://astroagency.co.uk/
https://firearrow.space/
https://clearspace.today/
https://astroscale.com/
https://www.gov.uk/government/organisations/uk-space-agency
https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
https://foe.org/
https://spacescotland.org/
CHAPTERS
1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency
2:22 Daniel’s journey to the space industry
6:03 Space needs skilled professionals and marketers (marketeers)
6:32 AstroAgency
8:17 The need for space awareness and public disconnect
9:48 Fire Arrow - assisting countries develop sovereign launch capabilities
13:02 Space Bar
17:05 Hold on to your boosters
17:35 What are some marketing challenges
22:18 Why businesses need marketing
24:39 Successful marketing campaigns and strategies and why they were successful
26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space
29:30 UK and their space sustainability goals in space and on Earth
35:57 Workforce development
41:34 Ukrainian war with Russia
46:12 Future of space in the next 10-20 years
50:54 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods.
Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space.
#spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment
DANIEL SMITH
Founder & Creative Director
https://astroagency.co.uk/
https://firearrow.space/
LINKS
https://astroagency.co.uk/
https://firearrow.space/
https://clearspace.today/
https://astroscale.com/
https://www.gov.uk/government/organisations/uk-space-agency
https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
https://foe.org/
https://spacescotland.org/
CHAPTERS
1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency
2:22 Daniel’s journey to the space industry
6:03 Space needs skilled professionals and marketers (marketeers)
6:32 AstroAgency
8:17 The need for space awareness and public disconnect
9:48 Fire Arrow - assisting countries develop sovereign launch capabilities
13:02 Space Bar
17:05 Hold on to your boosters
17:35 What are some marketing challenges
22:18 Why businesses need marketing
24:39 Successful marketing campaigns and strategies and why they were successful
26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space
29:30 UK and their space sustainability goals in space and on Earth
35:57 Workforce development
41:34 Ukrainian war with Russia
46:12 Future of space in the next 10-20 years
50:54 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
The Right Size Marketing
Join Izzy for a conversation with Melody Tholstrup with My Size Marketing as they touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of a company’s team.
Get ready for their journey to the space industry and the strategies that drive it forward.
Melody Tholstrup
My Size Marketing
https://mysizemarketing.com
CHAPTERS:
01:19 Meet Melody Tholstrup
7:52 Self promotion
11:12 Putting yourself out there
15:36 Stories are powerful
16:37 My Size Marketing
23:11 All Points
41:39 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
- #MarketingChallenges
- #MarketingSuccesses
- #SpaceIndustry
- #InvestorRelations
- #TechnologyDiscussion
- #CompanyPromotion
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
Space Graphics: Building the space brand with guest Ed Fyfe
Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,
Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market.
Ed Fyfe
Senior Brand Designer
CHAPTERS:
01:19 The value of graphics and developing a story
03:15 Meet Ed
07:07 Creativity
07:42 Ed Fyfe Design
08:36 Change only when it ceases to be effective
09:35 Imagery develops a brand
11:40 Merchandising a brand
21:04 Repurposing materials
26:07 Ai in graphic design
26:42 Mailer
33:00 SaxaVord Spaceport and their podcast
38:31 The next 10-20 years
41:33 Space for Kentucky
45:56 Tide
48:27 Final Thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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