Meta Verified: Is It Worth It For Your Small Business?
02/20/25 • 48 min
You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out!
We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this.
If you have another marketing initiative you want us to test out - let us know! Leave it in the comments, send us a DM on social media, or email us at [email protected]. We want to answer YOUR marketing questions.
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our S.O.B (Small Owned Business) Community! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:28 Exploring Meta Verified: The Initial Decision
07:17 Features of Meta Verified Business Plus
11:50 Customer Experience with Meta Verified Support
30:00 Meta Verified Basic Promises, Visibility, and Search Optimization
42:14 Marketing Initiative Alternatives
44:57 TLDL: Summary of the Meta Verified Experience & Final Thoughts
_________________
RELATED CONTENT:
Donut Connection & Cheesesteaks of Goose Creek: https://www.instagram.com/donutconnectiongc?igsh=MTQzZjR3Y3o5ajJ0Mw==
Black Circle Records SC: https://www.instagram.com/blackcirclerecordssc?igsh=ZnY4eWlpOXo1MzI=
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out!
We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this.
If you have another marketing initiative you want us to test out - let us know! Leave it in the comments, send us a DM on social media, or email us at [email protected]. We want to answer YOUR marketing questions.
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our S.O.B (Small Owned Business) Community! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:28 Exploring Meta Verified: The Initial Decision
07:17 Features of Meta Verified Business Plus
11:50 Customer Experience with Meta Verified Support
30:00 Meta Verified Basic Promises, Visibility, and Search Optimization
42:14 Marketing Initiative Alternatives
44:57 TLDL: Summary of the Meta Verified Experience & Final Thoughts
_________________
RELATED CONTENT:
Donut Connection & Cheesesteaks of Goose Creek: https://www.instagram.com/donutconnectiongc?igsh=MTQzZjR3Y3o5ajJ0Mw==
Black Circle Records SC: https://www.instagram.com/blackcirclerecordssc?igsh=ZnY4eWlpOXo1MzI=
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
Previous Episode
Small Owned Business (S.O.B.) Marketing Podcast's 100th Episode!
We've made it to 100 episodes of this podcast!!! 💯🎉
Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed to help small business owners.
This week we are taking a trip down memory lane. Vivian and I each talk about 3 different episodes of this podcast that we LOVE, why we love the episodes, AND why you should go listen if you haven't yet.
Have a topic you want us to discuss? Let us know! Leave a comment, send us a DM on social media at The Seasoned Marketer, or email us at [email protected].
Thank you again, here's to many more episodes of helping small business owners succeed in marketing and their business. 🎉
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our S.O.B (Small Owned Business) Community! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
01:56 Celebrating 100 Episodes of Marketing Insights
04:15 Networking Tips for Small Business Owners
08:47 Facebook & Instagram Blue Checkmark Verified
14:10 Lead Magnets in Marketing
20:13 Growing Your Small Business Locally
28:14 Choosing the Right Vendor Market
36:24 The Importance of Google for Small Businesses
42:56 Celebrating 100 Episodes and Lessons Learned
_________________
RELATED CONTENT:
Networking Tips for Small Business Owners: https://youtu.be/SewV5Fw-CyU?si=YGqfo1ftzLTblaOc
Facebook & Instagram Blue Checkmark Verified: https://youtu.be/husBvI8W0Fg?si=OpmGYb8gfxNwBLuP
Lead Magnets in Marketing: What They Are & How To Make Them: https://youtu.be/7o_TRgtn8tU?si=dkBYOAOFVpkcgY1w
How To Get Local & Grow Your Small Business: https://youtu.be/4jK68Aa6TW4?si=eIjBD5SSQNK7SDEI
Picking The Right Vendor Market (w. Guest The Design Demon): https://youtu.be/zPA3dyIVF4M?si=Jizaysn8i0LwjnSb
Brick & Mortar Marketing Tips (w. Guest Black Circle Records):
https://youtu.be/ohG8s5vtZ6g?si=A47SZ75p4TUeywy4
How To Build a Stand-Out Brand in Your Niche Market (w. Guest Cork & Fizz): https://youtu.be/HAiEqMgS6rU?si=s9UK4uFSlf5gJJYq
Turning Passion into Profit (w. Guest Southern Curiosities):
https://youtu.be/yY199O114Dw?si=KKMiLHpT8fcqBdmC
Rebranding Your Small Business (w. Guest Sweet Rose Waxing Company):
https://youtu.be/YsXkpShd05o?si=RP4LlsoRINguKmPB
Why Google Matters For Your Small Business:
https://youtu.be/mh0rWGneFiI?si=LNvT87XEMsNJkfOp
SEO Is Changing in 2025 - Here's What Small Businesses Need To Know:
https://youtu.be/aZG5wBIfVDo?si=DgWVgRTVAFsAn3DW
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
Next Episode
How To Create a Customer Avatar For Your Small Business
We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer?
This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and important), when you go deeper and flesh out what makes your target audience “them” - that’s when you can connect with them more deeply.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our S.O.B (Small Owned Business) Community! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
03:26 What is a Customer Avatar?
05:27 Basic Customer Demographics
10:33 Technology Adoption Curve
15:40 Psychographic Traits
26:38 Goals and Aspirations of Target Audience
29:36 Identifying Pain Points
32:29 Brand Values Alignment
35:07 Digital and Local Habits
36:46 Language and Tone in Marketing
45:14 TLDL: Key Takeaways on Customer Avatars _________________
RELATED CONTENT:
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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