S.O.B. (Small Owned Business) Marketing
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12 Days of Christmas Marketing Tips for Small Business Owners in 2025
S.O.B. (Small Owned Business) Marketing
12/12/24 • 58 min
Happy Holidays, small business owners!
This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas.
We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this episode so that you can come back to it later next year and double check that your small business is on the right track.
Need marketing support, but don't want to hire an expensive marketing agency? Join our monthly membership S.O.B (Small Owned Business) Community: https://www.skool.com/sob
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
06:40 1. Understanding Your Target Audience
09:02 2. Data Driven Marketing Adjustments
12:30 3. Focus on Three Marketing Initiatives
14:58 4. Quarterly Marketing Plan Reviews
19:43 5. Networking: The Key to Small Business Success
22:55 6. The Power of Gratitude in Business
26:42 7. Data Driven Decisions: The Seven Week Rule
30:19 8. Embracing Creativity: New Marketing Strategies
33:39 9. Build Community: The Importance of Connections
38:22 10. Engaging on Social Media
44:30 11. Mapping the Customer Journey
50:04 12. The Importance of Consistency in Marketing
55:42 TLDL: 12 Tips You Need to Take into 2025 as a Small Business _________________
RELATED CONTENT:
Podcast episodes mentioned:
3 Reasons to Create a Marketing Plan for Your Small Business: https://youtu.be/YY7Hmk8u-uU
How to Create a Marketing Plan that ACTUALLY Works: https://youtu.be/3ouST--c9gA
Practicing Gratitude in Your Small Business: https://youtu.be/eLH8jTtAC-Y
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com.
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
How to Use Facebook Groups to your Advantage as a Small Business Owner
S.O.B. (Small Owned Business) Marketing
08/01/24 • 35 min
Unlock the power of Facebook groups for your small business! 🌟
In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how Facebook groups are an underutilized marketing tool for small business owners. Discover how Facebook remains a powerful tool for marketing and community engagement. Learn two main strategies: 👥 Joining existing Facebook groups to interact with your target audience 📈 Creating your own Facebook group to share valuable content and gain insights from your brand evangelists. Get the most out of Facebook groups to boost your small business. Tune in to this week’s episode for all the tips and strategies! #facebookgroup #socialmediamarketing #smallbusinessmarketing #freemarketing _____________________ Chapters 00:00 Introduction and Relevance of Facebook 06:17 Joining Existing Facebook Groups 10:51 Interacting with Facebook Group Members 12:07 Gaining Insights from Group Discussions 16:29 Creating Your Own Facebook Group 17:58 Prioritizing Marketing Initiatives and Facebook Groups 19:51 Gathering Feedback and Going Live 27:50 Facebook Page vs Facebook Group 32:53 Cross-Pollination and Promotion _____________________ RELATED CONTENT: Nothing But Email Membership: https://theseasonedmarketer.com/services/ ——————— PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected]Hurricane Helene Support for Small Businesses
S.O.B. (Small Owned Business) Marketing
10/10/24 • 35 min
Hurricane Helene has impacted countless small businesses, but help is available! ❤️
This week’s episode of the S.O.B. Marketing podcast is a little different. We are discussing valuable resources available for small business owners affected by Hurricane Helene. Plus, we explore how you can help a small business in need.
Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need.
Know of a resource or a way to help that we did not mention in this video? Leave a comment or send us a DM @TheSeasonedMarketer on social media so we can add it to our list! We will be posting a downloadable page of these resources on our website.
➡️ Need marketing support, but don't want to hire an expensive marketing agency?
Join our monthly membership community S.O.B (Small Owned Business) Community: https://www.skool.com/sob
PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW!
_________________
RELATED CONTENT:
New Origin Brewing is the brewery that was completely washed away in Asheville: https://www.gofundme.com/f/support-for-new-origin-brewing-after-hurricane-helene
U.S. Small Business Administration resources: https://www.sba.gov/funding-programs/disaster-assistance/hurricane-helene
Downtown Spruce Pine: https://www.discoversprucepinenc.com/
Craft Emergency Relief Fund: https://cerfplus.org/
U.S. Business Grants website: https://usbusinessgrants.org
Disaster Assistance website: https://www.disasterassistance.gov/get-assistance/by-category-or-agency
FloridaCommerce: https://floridacommerce.my.site.com/RebuildFloridaBusinessLoanFund/s/
OneSpartanburg Inc: https://www.onespartanburginc.com/helene
IRS Tax Relief Announcement: https://www.irs.gov/newsroom/irs-provides-relief-for-helene-various-deadlines-postponed-to-may-1-2025-part-or-all-of-7-states-qualify
South Carolina Department of Commerce: https://www.sccommerce.com/state-economy/emergency-management
Daily Coffee News: https://dailycoffeenews.com/2024/10/02/help-small-coffee-businesses-devastated-by-helene/
GoFundMe: https://www.gofundme.com/c/act/hurricane-helene
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
TikTok Ban: What It Means For Your Small Business
S.O.B. (Small Owned Business) Marketing
04/04/24 • 31 min
Hey all you S.O.B.s! This week on the podcast we are talking about the potential TikTok ban and what it could mean for your small business.
Will TikTok actually get banned? Who knows - but we want to give you some ideas and action items for your small business in case it does go away.
#tiktokban #smallbusinessmarketingtips #smallbusinesstips
PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW AND FOLLOW!
RELATED CONTENT:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
Meta Verified: Is It Worth It For Your Small Business?
S.O.B. (Small Owned Business) Marketing
02/20/25 • 48 min
You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out!
We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this.
If you have another marketing initiative you want us to test out - let us know! Leave it in the comments, send us a DM on social media, or email us at [email protected]. We want to answer YOUR marketing questions.
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our S.O.B (Small Owned Business) Community! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:28 Exploring Meta Verified: The Initial Decision
07:17 Features of Meta Verified Business Plus
11:50 Customer Experience with Meta Verified Support
30:00 Meta Verified Basic Promises, Visibility, and Search Optimization
42:14 Marketing Initiative Alternatives
44:57 TLDL: Summary of the Meta Verified Experience & Final Thoughts
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RELATED CONTENT:
Donut Connection & Cheesesteaks of Goose Creek: https://www.instagram.com/donutconnectiongc?igsh=MTQzZjR3Y3o5ajJ0Mw==
Black Circle Records SC: https://www.instagram.com/blackcirclerecordssc?igsh=ZnY4eWlpOXo1MzI=
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
Nostalgia Marketing
S.O.B. (Small Owned Business) Marketing
02/22/24 • 31 min
Nostalgia - it can be a powerful tool for small business marketing. In this episode of the S.O.B. Marketing podcast, we discuss what exactly nostalgia marketing is and how it can be a powerful tool for businesses.
RELATED CONTENT:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
Advertising VS. Marketing: What's The Difference?
S.O.B. (Small Owned Business) Marketing
11/14/24 • 24 min
Confused about the difference between marketing and advertising? You’re not alone!
In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the key differences between marketing and advertising, and why focusing on both will help you reach your target audience.
If you’re a small business owner looking to take control of your marketing, you NEED to listen to this episode!
➡️ Need marketing support, but don't want to hire an expensive marketing agency?
Join our monthly membership community S.O.B (Small Owned Business) Community: https://www.skool.com/sob
PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
04:16 Defining Marketing and Advertising
09:26 Marketing Goals vs. Advertising Goals
10:48 Building Relationships for Small Business Growth
19:05 The Importance of Feedback in Marketing
23:43 TLDL: Key Takeaways on Marketing vs. Advertising
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RELATED CONTENT:
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
Tips for Small Business Owners at Craft Fairs & Markets
S.O.B. (Small Owned Business) Marketing
06/13/24 • 57 min
First time at a craft fair or market as a small business owner? This week’s episode is a MUST LISTEN!
We dive into everything people don’t warn you about when participating in markets, craft fairs, and events. Learn insider tips and tricks to make your experience successful:
📦 Practice your table display setup
❓Ask questions and stay curious
📋 Stick to the rules and guidelines
⚠️ Be prepared for unexpected challenges
💬 Master body language and interactions
Join us as we share essential advice to help you thrive as a small business vendor. Don't miss out on these crucial insights!
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Chapters:
00:00 Introduction
04:48 Rock Your Fair Course
10:05 Be Curious and Ask Questions
18:00 Introducing the Display Audit Service
27:10 Taking Breaks and Budgeting for Market Participation
37:13 Considering Competition and Event Vibe
39:44 Engaging with Customers
48:16 Not Everyone Will Like Your Products
55:43 Join The Small Owned Business (S.O.B.) Community
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
———————
RELATED CONTENT:
Ew! Emmie Web Art: https://www.ewemmiewebbart.com
Yallmart: https://www.yallmartsc.com
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
———————
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
How to Build a Standout Brand in Your Niche: Insights from Special Guest Cork & Fizz
S.O.B. (Small Owned Business) Marketing
12/05/24 • 53 min
Struggling to stand out in your niche? This is the episode for you!
In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷
Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss:
✨ How to define your brand and communicate it effectively
📣 Tips for standing out in a crowded market
🤝 Building a loyal audience by staying authentic to your mission
Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence!
Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz.
➡️ Need marketing support, but don't want to hire an expensive marketing agency?
Join our monthly membership community S.O.B (Small Owned Business) Community: https://www.skool.com/sob
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
05:14 The Beginnings of Cork & Fizz
23:15 Understanding Your Target Audience
26:26 Marketing and Unique Selling Points
30:19 Community Engagement and Learning
36:59 Overcoming Imposter Syndrome
42:18 The Importance of Experimentation in Wine AND Marketing
48:11 Finding Your Niche and Unique Selling Point
51:50 More About Cork & Fizz
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RELATED CONTENT:
Cork & Fizz: https://www.corkandfizz.com
The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
Why Every Small Business Needs a Ribbon Cutting (and How to Plan Yours!)
S.O.B. (Small Owned Business) Marketing
07/04/24 • 46 min
Small business owners, don't overlook the power of ribbon cuttings! ✂️🎉
Ribbon cuttings are often underutilized by small business owners, even though they are a powerful marketing tool for sharing your small business with your community.
In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how ribbon cuttings can be a game-changer for your small business.
Learn:
✂️ What a ribbon cutting is and why it’s important
📅 When to host a ribbon cutting
📋 How to plan a successful event on your own or with your local chamber of commerce
Discover how to generate free press and boost your business visibility with a well-executed ribbon cutting and press releases. Subscribe now and make your grand opening unforgettable! 🚀 _________________________________
Chapters:
00:00 Introduction and Thank You
01:58 Overview of Ribbon Cuttings
11:54 Choosing the Date, Location, and Invitations
25:26 Crafting an Engaging Speech
30:55 Creating a Flow and Engaging Activities for you Ribbon Cutting
36:53 Maximizing Free Press through Press Releases and Social Media
38:30 Real Life Example of a Ribbon Cutting
44:29 Thank You For Listening. Please Follow & Leave a 5 Star Review
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RELATED CONTENT:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
_____________________________________
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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FAQ
How many episodes does S.O.B. (Small Owned Business) Marketing have?
S.O.B. (Small Owned Business) Marketing currently has 111 episodes available.
What topics does S.O.B. (Small Owned Business) Marketing cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on S.O.B. (Small Owned Business) Marketing?
The episode title 'Marketing Strategies Small Businesses Should Take Into 2024' is the most popular.
What is the average episode length on S.O.B. (Small Owned Business) Marketing?
The average episode length on S.O.B. (Small Owned Business) Marketing is 40 minutes.
How often are episodes of S.O.B. (Small Owned Business) Marketing released?
Episodes of S.O.B. (Small Owned Business) Marketing are typically released every 7 days.
When was the first episode of S.O.B. (Small Owned Business) Marketing?
The first episode of S.O.B. (Small Owned Business) Marketing was released on Feb 14, 2023.
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