How to Build a Standout Brand in Your Niche: Insights from Special Guest Cork & Fizz
12/05/24 • 53 min
Struggling to stand out in your niche? This is the episode for you!
In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷
Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss:
✨ How to define your brand and communicate it effectively
📣 Tips for standing out in a crowded market
🤝 Building a loyal audience by staying authentic to your mission
Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence!
Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz.
➡️ Need marketing support, but don't want to hire an expensive marketing agency?
Join our monthly membership community S.O.B (Small Owned Business) Community: https://www.skool.com/sob
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
05:14 The Beginnings of Cork & Fizz
23:15 Understanding Your Target Audience
26:26 Marketing and Unique Selling Points
30:19 Community Engagement and Learning
36:59 Overcoming Imposter Syndrome
42:18 The Importance of Experimentation in Wine AND Marketing
48:11 Finding Your Niche and Unique Selling Point
51:50 More About Cork & Fizz
_________________
RELATED CONTENT:
Cork & Fizz: https://www.corkandfizz.com
The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
Struggling to stand out in your niche? This is the episode for you!
In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷
Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss:
✨ How to define your brand and communicate it effectively
📣 Tips for standing out in a crowded market
🤝 Building a loyal audience by staying authentic to your mission
Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence!
Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz.
➡️ Need marketing support, but don't want to hire an expensive marketing agency?
Join our monthly membership community S.O.B (Small Owned Business) Community: https://www.skool.com/sob
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
05:14 The Beginnings of Cork & Fizz
23:15 Understanding Your Target Audience
26:26 Marketing and Unique Selling Points
30:19 Community Engagement and Learning
36:59 Overcoming Imposter Syndrome
42:18 The Importance of Experimentation in Wine AND Marketing
48:11 Finding Your Niche and Unique Selling Point
51:50 More About Cork & Fizz
_________________
RELATED CONTENT:
Cork & Fizz: https://www.corkandfizz.com
The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
Previous Episode
Practicing Gratitude In Your Small Business
Happy Thanksgiving S.O.B’s!
This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer.
Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We are grateful for you all. Please consider leaving us a review and following/subscribing. If you have something you want us to discuss, send us a dm or email us at [email protected].
We hope you have a wonderful Thanksgiving with friends and family.
➡️ Need marketing support, but don't want to hire an expensive marketing agency?
Join our monthly S.O.B (Small Owned Business) Community: https://www.skool.com/sob
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:28 The Impact of Gratitude on Productivity and Perspective
10:03 The Non-Linear Growth of Small Businesses
16:33 Creativity and Idea Generation from Gratitude
23:57 TLDL: Embracing Gratitude in Business
_________________
RELATED CONTENT:
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
Next Episode
12 Days of Christmas Marketing Tips for Small Business Owners in 2025
Happy Holidays, small business owners!
This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas.
We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this episode so that you can come back to it later next year and double check that your small business is on the right track.
Need marketing support, but don't want to hire an expensive marketing agency? Join our monthly membership S.O.B (Small Owned Business) Community: https://www.skool.com/sob
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
06:40 1. Understanding Your Target Audience
09:02 2. Data Driven Marketing Adjustments
12:30 3. Focus on Three Marketing Initiatives
14:58 4. Quarterly Marketing Plan Reviews
19:43 5. Networking: The Key to Small Business Success
22:55 6. The Power of Gratitude in Business
26:42 7. Data Driven Decisions: The Seven Week Rule
30:19 8. Embracing Creativity: New Marketing Strategies
33:39 9. Build Community: The Importance of Connections
38:22 10. Engaging on Social Media
44:30 11. Mapping the Customer Journey
50:04 12. The Importance of Consistency in Marketing
55:42 TLDL: 12 Tips You Need to Take into 2025 as a Small Business _________________
RELATED CONTENT:
Podcast episodes mentioned:
3 Reasons to Create a Marketing Plan for Your Small Business: https://youtu.be/YY7Hmk8u-uU
How to Create a Marketing Plan that ACTUALLY Works: https://youtu.be/3ouST--c9gA
Practicing Gratitude in Your Small Business: https://youtu.be/eLH8jTtAC-Y
S.O.B (Small Owned Business) Community: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com.
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: [email protected]
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