12 Days of Christmas Marketing Tips for Small Business Owners in 2025

12/12/24 • 58 min

Happy Holidays, small business owners!

This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas.

We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this episode so that you can come back to it later next year and double check that your small business is on the right track.

Need marketing support, but don't want to hire an expensive marketing agency? Join our monthly membership S.O.B (Small Owned Business) Community: https://www.skool.com/sob

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

_________________

Chapters:

00:00 Thank You For Listening & Please Leave a Review

06:40 1. Understanding Your Target Audience

09:02 2. Data Driven Marketing Adjustments

12:30 3. Focus on Three Marketing Initiatives

14:58 4. Quarterly Marketing Plan Reviews

19:43 5. Networking: The Key to Small Business Success

22:55 6. The Power of Gratitude in Business

26:42 7. Data Driven Decisions: The Seven Week Rule

30:19 8. Embracing Creativity: New Marketing Strategies

33:39 9. Build Community: The Importance of Connections

38:22 10. Engaging on Social Media

44:30 11. Mapping the Customer Journey

50:04 12. The Importance of Consistency in Marketing

55:42 TLDL: 12 Tips You Need to Take into 2025 as a Small Business _________________

RELATED CONTENT:

Podcast episodes mentioned:

3 Reasons to Create a Marketing Plan for Your Small Business: https://youtu.be/YY7Hmk8u-uU

How to Create a Marketing Plan that ACTUALLY Works: https://youtu.be/3ouST--c9gA

Practicing Gratitude in Your Small Business: https://youtu.be/eLH8jTtAC-Y

S.O.B (Small Owned Business) Community: https://www.skool.com/sob

_________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com.

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Happy Holidays, small business owners!

This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas.

Need marketing support, but don't want to hire an expensive marketing agency? Join our monthly membership S.O.B (Small Owned Business) Community: https://www.skool.com/sob

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

_________________

Chapters:

00:00 Thank You For Listening & Please Leave a Review

06:40 1. Understanding Your Target Audience

09:02 2. Data Driven Marketing Adjustments

12:30 3. Focus on Three Marketing Initiatives

14:58 4. Quarterly Marketing Plan Reviews

19:43 5. Networking: The Key to Small Business Success

22:55 6. The Power of Gratitude in Business

26:42 7. Data Driven Decisions: The Seven Week Rule

30:19 8. Embracing Creativity: New Marketing Strategies

33:39 9. Build Community: The Importance of Connections

38:22 10. Engaging on Social Media

44:30 11. Mapping the Customer Journey

50:04 12. The Importance of Consistency in Marketing

55:42 TLDL: 12 Tips You Need to Take into 2025 as a Small Business _________________

RELATED CONTENT:

Podcast episodes mentioned:

3 Reasons to Create a Marketing Plan for Your Small Business: https://youtu.be/YY7Hmk8u-uU

How to Create a Marketing Plan that ACTUALLY Works: https://youtu.be/3ouST--c9gA

Practicing Gratitude in Your Small Business: https://youtu.be/eLH8jTtAC-Y

S.O.B (Small Owned Business) Community: https://www.skool.com/sob

_________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com.

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Previous Episode

How to Build a Standout Brand in Your Niche: Insights from Special Guest Cork & Fizz

Struggling to stand out in your niche? This is the episode for you!

In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷

Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss:

✨ How to define your brand and communicate it effectively
📣 Tips for standing out in a crowded market
🤝 Building a loyal audience by staying authentic to your mission

Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence!

Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz.

➡️ Need marketing support, but don't want to hire an expensive marketing agency?

Join our monthly membership community S.O.B (Small Owned Business) Community: https://www.skool.com/sob

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

_________________

Chapters:

00:00 Thank You For Listening & Please Leave a Review

05:14 The Beginnings of Cork & Fizz

23:15 Understanding Your Target Audience

26:26 Marketing and Unique Selling Points

30:19 Community Engagement and Learning

36:59 Overcoming Imposter Syndrome

42:18 The Importance of Experimentation in Wine AND Marketing

48:11 Finding Your Niche and Unique Selling Point

51:50 More About Cork & Fizz

_________________

RELATED CONTENT:

Cork & Fizz: https://www.corkandfizz.com

The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095

S.O.B (Small Owned Business) Community: https://www.skool.com/sob

_________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Next Episode

5 Must-Have Tools for Small Business Owners in 2025

Ready to level up your marketing game in 2025?

In this episode of the S.O.B. Marketing podcast, we’re sharing our top 5 marketing tools every small business owner needs to crush their goals this year! From simplifying your social media to automating your email marketing (hello, more free time 🙌), we’ve got the insider scoop on the tools that will make running your business smoother than ever.

Scroll to the RELATED CONTENT section for links to each of the tools we mentioned.

Need marketing support, but don't want to hire an expensive marketing agency?

Join our monthly membership S.O.B (Small Owned Business) Community: https://www.skool.com/sob

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

_________________

Chapters:

00:00 Thank You For Listening & Please Leave a Review

02:09 Essential Marketing Tools for Small Businesses in 2025

04:11 Opus Clip: Revolutionizing Short-Form Video Content Creation

11:04 Flodesk: The Ultimate Email Marketing Tool

17:02 Google Analytics: Understanding Your Audience

20:14 Building Communities with Skool