Direct Mail Marketing: A Hidden Gem for Small Business Success

08/08/24 • 45 min

Can direct mail marketing help your small business stand out in the digital age? 📬

In this week’s episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to: 🎯 Get granular with your target audience 📇 Build your own direct mail campaign using postcards 📊 Make educated decisions to optimize your marketing efforts Discover why direct mail is still relevant and how it can boost your small business. Tune in for actionable insights and strategies! _____________________ RELATED CONTENT: Mailpiece Design Requirements: https://about.usps.com/publications/pub600/pub600_006.htm#ep1006734 Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ——————— PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected]

Can direct mail marketing help your small business stand out in the digital age? 📬

Previous Episode

How to Use Facebook Groups to your Advantage as a Small Business Owner

Unlock the power of Facebook groups for your small business! 🌟

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how Facebook groups are an underutilized marketing tool for small business owners. Discover how Facebook remains a powerful tool for marketing and community engagement. Learn two main strategies: 👥 Joining existing Facebook groups to interact with your target audience 📈 Creating your own Facebook group to share valuable content and gain insights from your brand evangelists. Get the most out of Facebook groups to boost your small business. Tune in to this week’s episode for all the tips and strategies! #facebookgroup #socialmediamarketing #smallbusinessmarketing #freemarketing _____________________ Chapters 00:00 Introduction and Relevance of Facebook 06:17 Joining Existing Facebook Groups 10:51 Interacting with Facebook Group Members 12:07 Gaining Insights from Group Discussions 16:29 Creating Your Own Facebook Group 17:58 Prioritizing Marketing Initiatives and Facebook Groups 19:51 Gathering Feedback and Going Live 27:50 Facebook Page vs Facebook Group 32:53 Cross-Pollination and Promotion _____________________ RELATED CONTENT: Nothing But Email Membership: https://theseasonedmarketer.com/services/ ——————— PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: [email protected]

Next Episode

Turning Passion into Profit: Finding Your Niche Community (With Special Guest Southern Curiosities)

Thinking about turning your passion into a business? This episode is for you! ✨

In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion.

Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she:

🎨 Turned her passion into a thriving business

🌟 Found her community and built strong relationships

📈 Leveraged markets to achieve success

📢 Promotes herself through meaningful customer communication

Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive!

Make sure you read the Related Content section for more information on Southern Curiosities!

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Chapters:

00:00 Introduction

01:59 Southern Curiosities: Ethical Taxidermy and Art

10:15 Finding Your Audience and Building a Community