Small Spark Theory: a marginal gains approach to new business and marketing - EP8: Productivity | Robert Kelsey

EP8: Productivity | Robert Kelsey

08/17/17 • -1 min

Small Spark Theory: a marginal gains approach to new business and marketing

So far in our Small Spark Theory podcast series we’ve been exploring the ways we can make marginal gains in our agency new business and marketing performance. We’ve discussed the tweaks and improvements, the tips and tricks that can help us perform better, and see a better return on our time and money.

So far so good.

But even with clear objectives, effective planning, brilliant processes and all the communication skills we have discussed, our best efforts can still be undone by a lack of productivity.

How many times do we find ourselves finalising a pitch deck in a cab on the way to a meeting, scrabbling to submit an RFI seconds before the deadline or simply looking at our new business pipeline and knowing we just haven’t implemented enough of the plan to generate sufficient new opportunities?

Most of us will be familiar with the feeling. The procrastination, indecision and ultimately – paralysis.

So why does it happen? And what can we do about it?

In this episode, we talk to best-selling author Robert Kelsey. Founder and CEO of a successful London PR agency, co-founder and deputy chairman of a leading entrepreneurs’ think tank: The Centre for Entrepreneurs, Robert’s books: “What’s Stopping You?“, “What’s Stopping You Being More Confident?” and “Get Things Done” have sold over 100,000 copies and being translated into 10 languages.

Spoiler alert: The answer to our lack of productivity is rather more complex that we think and requires some honest self-appraisal. The good news is, a tidy workstation and good stationery are still very important. We’re stocking up on nice notepads and post-its right away...

As always, we’ve got a competition for you and will be giving away a copy of Robert’s book “Get Things Done”. So listen in to find out how to win.

Follow us on Twitter @gunpowdertweets and join the conversation at #smallsparktheory
For more information on improving your agency new businesses effectiveness, get in touch with Lucy Mann.

The post EP8: Productivity | Robert Kelsey appeared first on Gunpowder Consulting.

So far so good.

But even with clear objectives, effective planning, brilliant processes and all the communication skills we have discussed, our best efforts can still be undone by a lack of productivity.

Most of us will be familiar with the feeling. The procrastination, indecision and ultimately – paralysis.

So why does it happen? And what can we do about it?

As always, we’ve got a competition for you and will be giving away a copy of Robert’s book “Get Things Done”. So listen in to find out how to win.

Follow us on Twitter @gunpowdertweets and join the conversation at #smallsparktheory
For more information on improving your agency new businesses effectiveness, get in touch with Lucy Mann.

The post EP8: Productivity | Robert Kelsey appeared first on Gunpowder Consulting.

Previous Episode

EP8: Productivity | Robert Kelsey

So far so good.

But even with clear objectives, effective planning, brilliant processes and all the communication skills we have discussed, our best efforts can still be undone by a lack of productivity.

Most of us will be familiar with the feeling. The procrastination, indecision and ultimately – paralysis.

So why does it happen? And what can we do about it?

In this episode, we talk to best-selling author Robert Kelsey. Founder and CEO of a successful London PR agency, co-founder and deputy chairman of a leading entrepreneurs’ think tank: The Centre for Entrepreneurs, Robert’s books: “What’s Stopping You?”, “What’s Stopping You Being More Confident?” and “Get Things Done” have sold over 100,000 copies and being translated into 10 languages.

As always, we’ve got a competition for you and will be giving away a copy of Robert's book “Get Things Done”.So listen in to find out how to win.

For more information on improving your agency new businesses effectiveness, get in touch with Lucy Mann.

Next Episode

EP9: Culture | Katz Kiely

The people part of our business can so often get overlooked in our efforts to generate new business. Yes, we might think about chemistry once we are faced with a pitch opportunity but beyond that, our thinking tends to get muddled when we consider the power of our people to drive referrals and introductions. There might be an expectation that this will happen, or an unspoken, mild resentment when it doesn’t, but the reality is that only a fully engaged, motivated and inspired workforce will act as true ambassadors for your agency.

Your culture is more than the Friday beer trolley, jolly Facebook page or annual karaoke / bowling / pizza night. It’s the glue that binds your people together with guiding principles, a way of working and a desire to succeed for the greater good of the business.

It’s the bit that truly makes your agency bigger than the sum of the parts.

And for those agencies that really get it right, it’s the bit that will turbo charge new business.

In this episode of Small Spark Theory I chat to Katz Kiely. Serial entrepreneur, technologist and organisational change ninja, Katz shares her experience of culture and the way people work together, from agencies to start-ups and the UN.

This is one episode you will not want to miss!

As always, we’ve got a competition for you and will be giving away a copy of Katz's recommended book 'Predictably Irrational' by Dan Ariely. So listen in to find out how to win.

For more information on improving your agency new businesses effectiveness, get in touch with Lucy Mann.