Branding Your LinkedIn Profile to Connect and Sell

01/24/23 • 34 min

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Rachel Simon, CEO and founder of Connect the Dots Digital, helps entrepreneurs of all backgrounds "look good on LinkedIn". LinkedIn is the top networking platform for corporate and entrepreneurial professionals, so ensuring your personal and company profiles are structured with the right information and messaged in a way that immediately connects with your target audience is paramount.
Learn to craft your headline with a hook, exactly how to use that 'Featured Section', modern use of your 'About' copy, and more. We go through every section of the LinkedIn profile and spell out exactly how to use it to your advantage.
Head over to Connect the Dots Digital to learn more about Rachel and ways you can work together.

Previous Episode

Strategic Insights for a Six-Figure Scale

My conversation with Nicole Rollender, founder of Strand Writing Services, was one that will make you want to take action immediately. My favorite entrepreneurs are those that leave it all on the table - they're open to sharing the minute details on each aspect of their business growth...the roses and the thorns of it.
After being downsized from her six-figure salary executive editor-in-chief role, Nicole decided to go out on her own. Within less than a year she scaled her business to six-figures and has never fallen below that income. In this episode, she shares super specific insights and tactics on how to set the foundation to scale your business to a consistent six-figure income each year...in a sustainable way.
From how to structure your payment process and cash flow to showing up as a CEO rather than a victim, Nicole gives direct, valuable guidance - all substance, no sugar. Should clients pay you upfront? Which is better - a 3-month or 6-month retainer? Should you do test projects to introduce yourself to a new client? What's the quickest way to get a set income every month? Should I zero in on a niche? Is LinkedIn worth it as a business growth tool? Listen in as we discuss all these questions and more.
Want to connect with Nicole? Check out her website, STRAND Writing Services.

Next Episode

Building Communities, Not Audiences

Monica Hollins, founder of OTBC (Outside The Box Consulting, LLC) has decades of experience building super-successful communities. From health clubs to master-planned communities, she has crafted impactful strategies to increase inclusion, engagement, connection...loyalty. These attributes are key during a normal business year, but post-pandemic, they are mission-critical.
Tune in and learn ways to grow not just an audience, but a community clamoring for your brand and your mission.
Connect with Monica at her website.

Small Business, Big Mindset - Branding Your LinkedIn Profile to Connect and Sell

Transcript

Erin Geiger00:00:02.638

Welcome to the Small Business Big mindset podcast, where we dive into tactical strategies to grow your business. And to make an impact on this world. A huge part of success is keeping your mindset and vision on track. So this is a major part of our process. And this podcast, let's do this.

Erin Geiger00:00:24.658

Hey, everybody, welcome to the Small Business Big mindset podcast. I am so excited to have my friend